Brand page · Clothing · Australia
Blue Illusion: 258K visits a month, 208 active Meta ads, Gravity score 617.
Blue Illusion — Blue Illusion is an Australian-owned women's clothing and lifestyle brand that offers a wide range of clothing, shoes and accessories with French-inspired design. In September 2026 blueillusion.com drew an estimated 258K visits, up 46% on the month before. It ranks #128 of 12,275 Clothing brands in Australia and holds a 3.2 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blue Illusion is an Australian-owned women's clothing and lifestyle brand that offers a wide range of clothing, shoes and accessories with French-inspired design.
01 · Traffic
How much traffic Blue Illusion gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blue Illusion drew an estimated 258K visits in September 2026, up 46% on the month before and up 2% over three months.
- Worldwide#42,279of 4.5M sites · Top 1%
- In Australia#856of 105K sites · Top 1%
- Clothing, worldwide#3,723of 459,295 brands · Top 1%
- Clothing, Australia#128of 12,275 brands · Top 5%
258K
estimated visits in September
1 mo ▲ +46.1%4 mo ▲ +2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blue Illusion.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blue Illusion holds 3.2 out of 5 on Trustpilot over 44 reviews, 5 of them in the last twelve months: 45% of customers give five stars and 43% one star. That volume places Blue Illusion in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blue Illusion sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Blue Illusion sells on Shopify, 87% of its catalogue in stock. The best seller is Bengajean® Good Earth Cotton® Straight Leg - Clean Denim Blue, at A$169.99, followed by Blue Illusion e-Gift Card and Reversible Raincoat - Tobacco / Black.
#1Bengajean® Good Earth Cotton® Straight Leg - Clean Denim BlueBlue IllusionA$169.99In stock
#2Blue Illusion e-Gift CardBlue IllusionA$10.00–A$200.00In stock
#3Reversible Raincoat - Tobacco / BlackBlue IllusionA$249.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Blue Illusion in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 63% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$69.73
- Currency
- AUD
04 · Ads
What Blue Illusion is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blue Illusion runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Use Code 3B4CW at CheckoutBlue Illusion6 Oct 2026image
Reversible Rain JacketBlue Illusion5 Oct 2026video
Spring wardrobe refresh? 🌸✨ If you’re looking for a little spring style inspo, @blue.illusion has the most gorgeous pieces to breathe new lBlue Illusion5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blue Illusion Australia PTY. LTD.verified
Image ad20 Oct 2026Blue Illusion Australia PTY. LTD.verified
Image ad20 Oct 2026Blue Illusion Australia PTY. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blue Illusion.
The creators who tag @blue.illusion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blue.illusion on Instagram, led by Sault Restaurant (34.7K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSault Restaurant@sault_daylesford · 🇦🇺 AU | Food cooking nutrition Creator | 34.7K | 1.2% | 2 | Tagged @blue.illusion |
06 · Competitors according to Gravity
Who Blue Illusion competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blue Illusion among Clothing brands in Australia. The closest is veromoda.com, then SUZY, Jean Jail, pleasefashion.com, by-bar-shop, renatta&go.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| veromoda.comveromoda.com | |||||||
| SUZYsuzyshier.com | |||||||
| Jean Jailjeanjail.com.au | |||||||
| pleasefashion.compleasefashion.com | |||||||
| by-bar-shopshop-by-bar.com | |||||||
| renatta&gorenattandgo.com |
07 · Company
The company behind Blue Illusion.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blue Illusion is a company based in St Kilda, Australia, founded in 1998 according to LinkedIn, on a domain registered in April 2009. It employs about 189 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · St Kilda
- Founded
- 1998, per LinkedIn
- Domain registered
- 16 Apr 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 189 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- blueillusion.com · Shopify · AUD
- Catalogue
- 265 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blue Illusion
What people ask Google about Blue Illusion.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blue Illusion a legit company?
According to Gravity by Benchr, Blue Illusion is a brand based in St Kilda, Australia: its website has existed since April 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 189 people on LinkedIn, it has 51,978 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Blue Illusion?
Customers rate Blue Illusion 3.2 out of 5 on Trustpilot over 44 reviews, 5 of them in the last twelve months: 45% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Blue Illusion known for?
Blue Illusion is an Australian-owned women's clothing and lifestyle brand that offers a wide range of clothing, shoes and accessories with French-inspired design. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Blue Illusion cost?
Blue Illusion's best seller, Bengajean® Good Earth Cotton® Straight Leg - Clean Denim Blue, sells A$169.99 on blueillusion.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check blueillusion.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Blue Illusion promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blue Illusion advertises on Facebook and Instagram and on Google, where its offers often run. Check blueillusion.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Blue Illusion?
Blue Illusion sells on its own website, blueillusion.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Blue Illusion?
Gravity by Benchr records a company based in St Kilda, Australia, founded in 1998 according to LinkedIn, on a domain registered in 2009, with 189 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blue Illusion doing well?
Yes. Gravity by Benchr estimates about 258,400 visits to blueillusion.com in September 2026, up 46% in a month and up 2% over three months. Blue Illusion ranks #128 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blue Illusion use?
Gravity by Benchr identifies blueillusion.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Blue Illusion spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blue Illusion on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Blue Illusion ranks #128 of 12,275 by estimated traffic. Its closest competitors on the same market are veromoda.com, SUZY, Jean Jail, pleasefashion.com, by-bar-shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blue Illusion.