Brand page · Vehicles
BMW: 413K visits a month, 3,130 active Meta ads.
BMW — BMW is a German automobile manufacturer that produces luxury SUVs, sedans, coupes, convertibles, and crossovers. In September 2026 bmw.com drew an estimated 413K visits, down 7% on the month before. It ranks #7 of 122 Vehicles brands and holds a 1.5 Trustpilot rating over 47 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BMW is a German automobile manufacturer that produces luxury SUVs, sedans, coupes, convertibles, and crossovers.
01 · Traffic
How much traffic BMW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW drew an estimated 413K visits in September 2026, down 7% on the month before and down 14% over three months.
- Worldwide#28,993of 4.5M sites · Top 1%
- In Germany#1,316of 184K sites · Top 1%
- Vehicles, worldwide#207of 39,400 brands · Top 1%
- Vehicles, Germany#7of 122 brands · Top 10%
413K
estimated visits in September
1 mo ▼ −7.1%4 mo ▼ −14.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BMW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW holds 1.5 out of 5 on Trustpilot over 47 reviews, 6 of them in the last twelve months: 19% of customers give five stars and 64% one star. That volume places BMW in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
BMW Dealer Car Dealer Used Car Dealer Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BMW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BMW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
The BMW X1.BMW USA14 Oct 2026video
The BMW X3.BMW USA14 Oct 2026video
The BMW X3.BMW USA14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026stichd sportsmerchandising B.V.verified
Text ad21 Oct 2026stichd sportsmerchandising B.V.verified
Image ad21 Oct 2026stichd sportsmerchandising B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BMW.
The creators who tag @bmwusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bmwusa on Instagram, led by Ivan Petričević (14.5K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIvan Petričević@cemani_f32 · 🇷🇸 RS | Automotive mobility Creator | 14.5K | 2.8% | 24 | Tagged @bmwusa |
06 · Competitors according to Gravity
Who BMW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW among Vehicles brands. The closest is Volkswagen, then Mercedes-Benz, genesis.com, Official BMW Malaysia website, BMW, Volvo Cars.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Volkswagenvolkswagen.com | |||||||
| Mercedes-Benzmercedes-benz.ch | |||||||
| genesis.comgenesis.com | |||||||
| Official BMW Malaysia websitebmw.com.my | |||||||
| BMWbmw.co.th | |||||||
| Volvo Carsvolvocars.com |
07 · Company
The company behind BMW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW is an e-commerce brand, on a domain registered in January 1996. It employs about 1,770 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 29 Jan 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,770 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bmw.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BMW
What people ask Google about BMW.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW legit or a scam?
According to Gravity by Benchr, BMW is a brand: its website has existed since January 1996, it employs 1,770 people on LinkedIn, it has 4,461,310 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BMW reviews: is it worth it?
Customers rate BMW 1.5 out of 5 on Trustpilot over 47 reviews, 6 of them in the last twelve months: 19% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BMW known for?
BMW is a German automobile manufacturer that produces luxury SUVs, sedans, coupes, convertibles, and crossovers. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.
BMW promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW?
Gravity by Benchr records a company, whose domain was registered in 1996, with 1,770 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BMW growing?
Not at the moment. Gravity by Benchr estimates about 413,000 visits to bmw.com in September 2026, down 7% in a month and down 14% over three months. BMW ranks #7 of 122 Vehicles brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BMW spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BMW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicles brands?
Among Vehicles brands in the Gravity by Benchr index, BMW ranks #7 of 122 by estimated traffic. Its closest competitors on the same market are Volkswagen, Mercedes-Benz, genesis.com, Official BMW Malaysia website, BMW. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW.