Brand page · Vehicle Parts & Accessories · Australia
BMW Australia: 442K visits a month, 78 active Meta ads, Gravity score 580.
BMW Australia — BMW Australia is the official Australian subsidiary of BMW Group, offering luxury vehicle models, premium ownership experience, and financial services. In September 2026 bmw.com.au drew an estimated 442K visits, down 8% on the month before. It ranks #7 of 3,442 Vehicle Parts & Accessories brands in Australia and holds a 1.9 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 58 peers: Vehicle Parts & Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BMW Australia is the official Australian subsidiary of BMW Group, offering luxury vehicle models, premium ownership experience, and financial services.
01 · Traffic
How much traffic BMW Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW Australia drew an estimated 442K visits in September 2026, down 8% on the month before and down 7% over three months.
- Worldwide#27,445of 4.5M sites · Top 1%
- In Australia#530of 105K sites · Top 1%
- Vehicle Parts & Accessories, worldwide#318of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Australia#7of 3,442 brands · Top 1%
442K
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BMW Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW Australia holds 1.9 out of 5 on Trustpilot over 22 reviews, 13 of them in the last twelve months: 5% of customers give five stars and 95% one star. That volume places BMW Australia in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Auto Parts Store Car Repair and Maintenance Used Car Dealer Auto Repair Shop Car Dealer Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BMW Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW Australia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BMW Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW Australia runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2022 (image, text, video).
The Ultimate Driving ExperienceBMW Australia7 Oct 2026image
The Ultimate Driving ExperienceBMW Australia7 Oct 2026image
The Ultimate Driving ExperienceBMW Australia7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BMW Australiaverified
Text ad21 Oct 2026BMW Australiaverified
Text ad21 Oct 2026BMW Australiaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BMW Australia.
The creators who tag @bmwau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bmwau on Instagram, led by RedFuryM4 (25.3K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRedFuryM4@redfurym4 · 🇦🇺 AU | Automotive mobility Creator | 25.3K | 0.5% | 11 | Tagged @bmwau |
06 · Competitors according to Gravity
Who BMW Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW Australia among Vehicle Parts & Accessories brands in Australia. The closest is Official BMW Malaysia website, then Mercedes-Benz, bmw-saudiarabia.com, Volvo Car UK, Lexus, bmw-dubai.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Official BMW Malaysia websitebmw.com.my | |||||||
| Mercedes-Benzmercedes-benz.es | |||||||
| bmw-saudiarabia.combmw-saudiarabia.com | |||||||
| Volvo Car UKvolvocars.co.uk | |||||||
| Lexuslexus.it | |||||||
| bmw-dubai.combmw-dubai.com |
07 · Company
The company behind BMW Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW Australia is a company based in Australia. It employs about 153 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 153 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bmw.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BMW Australia
What people ask Google about BMW Australia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW Australia a legit company?
According to Gravity by Benchr, BMW Australia is a brand based in Australia: it employs 153 people on LinkedIn, it has 372,955 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BMW Australia reviews
Customers rate BMW Australia 1.9 out of 5 on Trustpilot over 22 reviews, 13 of them in the last twelve months: 5% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BMW Australia sell?
BMW Australia is the official Australian subsidiary of BMW Group, offering luxury vehicle models, premium ownership experience, and financial services. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Does BMW Australia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW Australia?
Gravity by Benchr records a company based in Australia, with 153 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BMW Australia growing?
Not at the moment. Gravity by Benchr estimates about 441,500 visits to bmw.com.au in September 2026, down 8% in a month and down 7% over three months. BMW Australia ranks #7 of 3,442 Vehicle Parts & Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BMW Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BMW Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Australia?
Among Vehicle Parts & Accessories brands in Australia in the Gravity by Benchr index, BMW Australia ranks #7 of 3,442 by estimated traffic. Its closest competitors on the same market are Official BMW Malaysia website, Mercedes-Benz, bmw-saudiarabia.com, Volvo Car UK, Lexus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW Australia.