Brand page · Vehicle Parts & Accessories · Germany
BMW: 2.8M visits a month, 29 active Meta ads, Gravity score 613.
BMW — BMW is a premium vehicle manufacturer that sells cars and offers related services and accessories. In September 2026 bmw.de drew an estimated 2.8M visits, up 1% on the month before. It ranks #3 of 1,637 Vehicle Parts & Accessories brands in Germany and holds a 1.4 Trustpilot rating over 535 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Vehicle Parts & Accessories brands in Germany with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BMW is a premium vehicle manufacturer that sells cars and offers related services and accessories.
01 · Traffic
How much traffic BMW gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BMW drew an estimated 2.8M visits in September 2026, up 1% on the month before and up 8% over three months.
- Worldwide#6,260of 4.5M sites · Top 1%
- In Germany#283of 184K sites · Top 1%
- Vehicle Parts & Accessories, worldwide#34of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Germany#3of 1,637 brands · Top 1%
2.8M
estimated visits in September
1 mo ▲ +0.7%4 mo ▲ +8.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BMW.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BMW holds 1.4 out of 5 on Trustpilot over 535 reviews, 103 of them in the last twelve months: 16% of customers give five stars and 73% one star. That volume places BMW in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Car Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BMW sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BMW's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BMW in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BMW is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BMW runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text).
Der neue BMW 7er.BMW Deutschland2 Oct 2026image
Der BMW 1er.BMW Deutschland2 Oct 2026image
Der BMW i5.BMW Deutschland1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dentsu Germany GmbHverified
Text ad21 Oct 2026BMW AGverified
Image ad21 Oct 2026Dentsu Germany GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BMW.
The creators who tag @bmwdeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bmwdeutschland on Instagram, led by Ivan Petričević (14.5K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIvan Petričević@cemani_f32 · 🇷🇸 RS | Automotive mobility Creator | 14.5K | 2.8% | 23 | Tagged @bmwdeutschland |
06 · Competitors according to Gravity
Who BMW competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BMW among Vehicle Parts & Accessories brands in Germany. The closest is bmw-saudiarabia.com, then Mercedes-Benz, mercedes-benz.com.br, Official BMW Malaysia website, Audi España, Lexus.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bmw-saudiarabia.combmw-saudiarabia.com | |||||||
| Mercedes-Benzmercedes-benz.co.th | |||||||
| mercedes-benz.com.brmercedes-benz.com.br | |||||||
| Official BMW Malaysia websitebmw.com.my | |||||||
| Audi Españaaudi.es | |||||||
| Lexuslexus.it |
07 · Company
The company behind BMW.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BMW is a company based in Germany. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bmw.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BMW
What people ask Google about BMW.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BMW a legit company?
According to Gravity by Benchr, BMW is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 27 people on LinkedIn, it has 411,120 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BMW reviews
Customers rate BMW 1.4 out of 5 on Trustpilot over 535 reviews, 103 of them in the last twelve months: 16% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BMW?
BMW is a premium vehicle manufacturer that sells cars and offers related services and accessories. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Is there a BMW discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BMW advertises on Facebook and Instagram and on Google, where its offers often run. Check bmw.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BMW?
Gravity by Benchr records a company based in Germany, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BMW doing well?
Yes. Gravity by Benchr estimates about 2,814,000 visits to bmw.de in September 2026, up 1% in a month and up 8% over three months. BMW ranks #3 of 1,637 Vehicle Parts & Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BMW's ad budget?
Gravity by Benchr does not publish a spend figure for BMW on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Germany?
Among Vehicle Parts & Accessories brands in Germany in the Gravity by Benchr index, BMW ranks #3 of 1,637 by estimated traffic. Its closest competitors on the same market are bmw-saudiarabia.com, Mercedes-Benz, mercedes-benz.com.br, Official BMW Malaysia website, Audi España. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BMW.