Brand page · Audio · India
boAt: 6.6M visits a month, 802 active Meta ads, Gravity score 632.
boAt — boAt Lifestyle is an Indian audio and wearable brand that sells earbuds, headphones, earphones, wireless speakers, smart watches and other electronic accessories. In September 2026 boat-lifestyle.com drew an estimated 6.6M visits, down 14% on the month before. It ranks #1 of 217 Audio brands in India and holds a 1.3 Trustpilot rating over 316 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Audio brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
boAt Lifestyle is an Indian audio and wearable brand that sells earbuds, headphones, earphones, wireless speakers, smart watches and other electronic accessories.
01 · Traffic
How much traffic boAt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
boAt drew an estimated 6.6M visits in September 2026, down 14% on the month before and up 2% over three months.
- Worldwide#3,107of 4.5M sites · Top 1%
- In India#177of 164K sites · Top 1%
- Audio, worldwide#4of 19,694 brands · Top 1%
- Audio, India#1of 217 brands · Top 1%
6.6M
estimated visits in September
1 mo ▼ −13.5%4 mo ▲ +2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about boAt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
boAt holds 1.3 out of 5 on Trustpilot over 316 reviews, 145 of them in the last twelve months: 5% of customers give five stars and 86% one star. That volume places boAt in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Hi-fi shop Electronics Store Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What boAt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
boAt sells on Shopify, 42% of its catalogue in stock. The best seller is boAt Airdopes 131 | Wireless Earbuds with upto 60 Hours Playback, 13mm Drivers, IWP Technology, 650mAh Charging Case, at ₹799.00–₹1,028.00, followed by boAt Airdopes 141 | Wireless Earbuds with 42 Hours Playback, ENx™ Technology, BEAST™️ Mode and boAt Airdopes 161 | Wireless Earbuds with Massive Playback of upto 40 Hours, IPX5 Water & Sweat Resistance, IWP Technolo.
#1boAt Airdopes 131 | Wireless Earbuds with upto 60 Hours Playback, 13mm Drivers, IWP Technology, 650mAh Charging CaseboAt₹799.00–₹1,028.00In stock
#2boAt Airdopes 141 | Wireless Earbuds with 42 Hours Playback, ENx™ Technology, BEAST™️ ModeboAt₹799.00–₹828.00In stock
#3boAt Airdopes 161 | Wireless Earbuds with Massive Playback of upto 40 Hours, IPX5 Water & Sweat Resistance, IWP TechnoloboAt₹799.00–₹1,028.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places boAt in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 79% of the catalogue
- In stock
- 42%
- Upper price quartile
- US$28.19
- Currency
- INR
04 · Ads
What boAt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
boAt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Bring the Theatre HomeboAt15 Oct 2026image
Let’s freakin’ groove like never beforeboAt15 Oct 2026image
Smarter Features for Growing KidsboAt15 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Imagine Marketing Limitedverified
Image ad20 Oct 2026Imagine Marketing Limitedverified
Text ad20 Oct 2026Imagine Marketing Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about boAt.
The creators who tag @boat.nirvana on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boat.nirvana on Instagram, led by Karo Sambhav (13.7K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaro Sambhav@karosambhav · 🇮🇳 IN | Ecology climate environment Creator | 13.7K | 0.5% | 7 | Tagged @boat.nirvana |
06 · Competitors according to Gravity
Who boAt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for boAt among Audio brands in India. The closest is SOUNDPEATS, then beatsbydre.com, Soundcore, status.co, AVIOT, Ctrl8.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SOUNDPEATSsoundpeats.com | |||||||
| beatsbydre.combeatsbydre.com | |||||||
| Soundcoreus.soundcore.com | |||||||
| status.costatus.co | |||||||
| AVIOTaviot.jp | |||||||
| Ctrl8ctrl8.in |
07 · Company
The company behind boAt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
boAt is a company based in Mumbai, India, founded in 2016 according to LinkedIn, on a domain registered in June 2014. It employs about 1,764 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Mumbai
- Founded
- 2016, per LinkedIn
- Domain registered
- 1 Jun 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,764 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boat-lifestyle.com · Shopify · INR
- Catalogue
- 369 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about boAt
What people ask Google about boAt.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is boAt legit or a scam?
According to Gravity by Benchr, boAt is a brand based in Mumbai, India: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,764 people on LinkedIn, it has 1,046,709 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
boAt reviews: is it worth it?
Customers rate boAt 1.3 out of 5 on Trustpilot over 316 reviews, 145 of them in the last twelve months: 5% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is boAt?
boAt Lifestyle is an Indian audio and wearable brand that sells earbuds, headphones, earphones, wireless speakers, smart watches and other electronic accessories. Gravity by Benchr classifies it under Audio, with Electronics making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
boAt prices: how much is it?
boAt's best seller, boAt Airdopes 131 | Wireless Earbuds with upto 60 Hours Playback, 13mm Drivers, IWP Technology, 650mAh Charging Case, sells from ₹799.00 to ₹1,028.00 on boat-lifestyle.com. 42% of the catalogue is in stock. Gravity does not track prices daily: check boat-lifestyle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a boAt discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: boAt advertises on Facebook and Instagram and on Google, where its offers often run. Check boat-lifestyle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy boAt?
boAt sells on its own website, boat-lifestyle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns boAt?
Gravity by Benchr records a company based in Mumbai, India, founded in 2016 according to LinkedIn, on a domain registered in 2014, with 1,764 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is boAt doing well?
Yes. Gravity by Benchr estimates about 6,609,100 visits to boat-lifestyle.com in September 2026, down 14% in a month and up 2% over three months. boAt ranks #1 of 217 Audio brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does boAt use?
Gravity by Benchr identifies boat-lifestyle.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is boAt's ad budget?
Gravity by Benchr does not publish a spend figure for boAt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Audio brands in India?
Among Audio brands in India in the Gravity by Benchr index, boAt ranks #1 of 217 by estimated traffic. Its closest competitors on the same market are SOUNDPEATS, beatsbydre.com, Soundcore, status.co, AVIOT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with boAt.