Brand page · Outdoor Recreation · Germany
B.O.C.: 487K visits a month, 24 active Meta ads, Gravity score 596.
B.O.C. — B.O.C. is a German bicycle retail chain that sells bicycles, e-bikes, and related accessories through both online and physical retail channels. In September 2026 boc24.de drew an estimated 487K visits, down 26% on the month before. It ranks #9 of 1,894 Outdoor Recreation brands in Germany and holds a 2.1 Trustpilot rating over 3,216 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Outdoor Recreation brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
B.O.C. is a German bicycle retail chain that sells bicycles, e-bikes, and related accessories through both online and physical retail channels.
01 · Traffic
How much traffic B.O.C. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
B.O.C. drew an estimated 487K visits in September 2026, down 26% on the month before and down 18% over three months.
- Worldwide#25,373of 4.5M sites · Top 1%
- In Germany#1,145of 184K sites · Top 1%
- Outdoor Recreation, worldwide#230of 101,136 brands · Top 1%
- Outdoor Recreation, Germany#9of 1,894 brands · Top 1%
487K
estimated visits in September
1 mo ▼ −26.2%4 mo ▼ −17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about B.O.C..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
B.O.C. holds 2.1 out of 5 on Trustpilot over 3,216 reviews, 200 of them in the last twelve months: 68% of customers give five stars and 20% one star. That volume places B.O.C. in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What B.O.C. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
B.O.C. sells on Shopify, 37% of its catalogue in stock. The best seller is Ortlieb Back-Roller Paar, at €129.99–€155.00, followed by Schwalbe Road Cruiser and Shimano RC3 Rennradschuhe Herren.
#1Ortlieb Back-Roller PaarB.O.C.€129.99–€155.00In stock
#2Schwalbe Road CruiserB.O.C.€13.99–€19.90In stock
#3Shimano RC3 Rennradschuhe HerrenB.O.C.€32.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places B.O.C. in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 13% of the catalogue
- In stock
- 37%
- Upper price quartile
- US$336.00
- Currency
- EUR
04 · Ads
What B.O.C. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
B.O.C. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
BOC Bike & Outdoor CompanyBOC Bike & Outdoor Company6 Oct 2026image
BOC Bike & Outdoor CompanyBOC Bike & Outdoor Company5 Oct 2026image
default_collection_headlineBOC Bike & Outdoor Company13 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BIKE & OUTDOOR COMPANY GmbH & Co. KGverified
Text ad21 Oct 2026BIKE & OUTDOOR COMPANY GmbH & Co. KGverified
Text ad21 Oct 2026BIKE & OUTDOOR COMPANY GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about B.O.C..
The creators who tag @b.o.c.fahrrad on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @b.o.c.fahrrad on Instagram, led by Udo Wagner (10.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUdo Wagner@udowagnerbmx · 🇩🇪 DE | Fitness sport bodybuilding Creator | 10.2K | — | 1 | Tagged @b.o.c.fahrrad |
06 · Competitors according to Gravity
Who B.O.C. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for B.O.C. among Outdoor Recreation brands in Germany. The closest is bikester.se, then we cycle, M-Bike Shop, fahrrad24.de, zweiradexpress.com, Bike-Mailorder.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bikester.sebikester.se | |||||||
| we cyclewecycle.de | |||||||
| M-Bike Shopm-bikeshop.com | |||||||
| fahrrad24.defahrrad24.de | |||||||
| zweiradexpress.comzweiradexpress.com | |||||||
| Bike-Mailorderbike-mailorder.com |
07 · Company
The company behind B.O.C..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
B.O.C. is a company based in Hamburg, Germany, founded in 1999 according to LinkedIn. It employs about 174 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Hamburg
- Founded
- 1999, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 174 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boc24.de · Shopify · EUR
- Catalogue
- 975 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about B.O.C.
What people ask Google about B.O.C..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is B.O.C. a legit company?
According to Gravity by Benchr, B.O.C. is a brand based in Hamburg, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 174 people on LinkedIn, it has 18,873 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about B.O.C.?
Customers rate B.O.C. 2.1 out of 5 on Trustpilot over 3,216 reviews, 200 of them in the last twelve months: 68% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is B.O.C.?
B.O.C. is a German bicycle retail chain that sells bicycles, e-bikes, and related accessories through both online and physical retail channels. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is B.O.C. expensive?
B.O.C.'s best seller, Ortlieb Back-Roller Paar, sells from €129.99 to €155.00 on boc24.de. 37% of the catalogue is in stock. Gravity does not track prices daily: check boc24.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
B.O.C. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: B.O.C. advertises on Facebook and Instagram and on Google, where its offers often run. Check boc24.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy B.O.C.?
B.O.C. sells on its own website, boc24.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns B.O.C.?
Gravity by Benchr records a company based in Hamburg, Germany, founded in 1999 according to LinkedIn, with 174 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is B.O.C. growing?
Not at the moment. Gravity by Benchr estimates about 486,600 visits to boc24.de in September 2026, down 26% in a month and down 18% over three months. B.O.C. ranks #9 of 1,894 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does B.O.C. use?
Gravity by Benchr identifies boc24.de as a Shopify store (Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does B.O.C. spend on Meta ads?
Gravity by Benchr does not publish a spend figure for B.O.C. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Germany?
Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, B.O.C. ranks #9 of 1,894 by estimated traffic. Its closest competitors on the same market are bikester.se, we cycle, M-Bike Shop, fahrrad24.de, zweiradexpress.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with B.O.C..