Brand page · Electronics Accessories
The Official BOOX Store: 1.8M visits a month, 130 active Meta ads.
The Official BOOX Store — BOOX is a consumer electronics brand that specializes in E Ink devices, designing, developing, manufacturing and selling innovative E Ink tablets and devices that provide an eye-friendly reading experience and close-to-paper writing feel. In September 2026 boox.com drew an estimated 1.8M visits, up 16% on the month before. It ranks #9 of 5,552 Electronics Accessories brands and holds a 1.6 Trustpilot rating over 86 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
BOOX is a consumer electronics brand that specializes in E Ink devices, designing, developing, manufacturing and selling innovative E Ink tablets and devices that provide an eye-friendly reading experience and close-to-paper writing feel.
01 · Traffic
How much traffic The Official BOOX Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Official BOOX Store drew an estimated 1.8M visits in September 2026, up 16% on the month before and up 25% over three months.
- Worldwide#9,027of 4.5M sites · Top 1%
- In United States#3,012of 1.2M sites · Top 1%
- Electronics Accessories, worldwide#107of 56,814 brands · Top 1%
- Electronics Accessories, United States#9of 5,552 brands · Top 1%
1.8M
estimated visits in September
1 mo ▲ +16.1%4 mo ▲ +24.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Official BOOX Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Official BOOX Store holds 1.6 out of 5 on Trustpilot over 86 reviews, 29 of them in the last twelve months: 6% of customers give five stars and 79% one star. That volume places The Official BOOX Store in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Computer Store Electronics Store Computer and Accessories Store Electronics Company Computer Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Official BOOX Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Official BOOX Store sells on Shopify, 52% of its catalogue in stock. The best seller is BOOX Palma, at US$199.99, followed by BOOX Go Color 7 (Gen II) and BOOX Go 7.
#1BOOX PalmaThe Official BOOX StoreUS$199.99In stock
#2BOOX Go Color 7 (Gen II)The Official BOOX StoreUS$269.99–US$322.99In stock
#3BOOX Go 7The Official BOOX StoreUS$249.99–US$302.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Official BOOX Store in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 60% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$399.99
- Currency
- USD
04 · Ads
What The Official BOOX Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Official BOOX Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
BOOX Note Mini CBOOX12 Oct 2026image
10.3" Color ePaper TabletBOOX11 Oct 2026image
BOOXBOOX11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026广州文石信息科技股份有限公司verified
Text ad21 Oct 2026广州文石信息科技股份有限公司verified
Text ad21 Oct 2026广州文石信息科技股份有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Official BOOX Store.
The creators who tag @boox.global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @boox.global on Instagram, led by Ashley Regala (88.1K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAshley Regala@ashregala · 🇵🇭 PH | Career productivity office life Creator | 88.1K | 0.1% | 3 | Tagged @boox.global |
06 · Competitors according to Gravity
Who The Official BOOX Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Official BOOX Store among Electronics Accessories brands. The closest is pocketbook.ch, then Viwoods, Rakuten Kobo (US) eReader Store, Supernote, remarkable.com, Czytio.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pocketbook.chpocketbook.ch | |||||||
| Viwoodsviwoods.com | |||||||
| Rakuten Kobo (US) eReader Storeus.kobobooks.com | |||||||
| Supernotesupernote.com | |||||||
| remarkable.comremarkable.com | |||||||
| Czytio.plczytio.pl |
07 · Company
The company behind The Official BOOX Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Official BOOX Store is an e-commerce brand, founded in 2008 according to LinkedIn, on a domain registered in October 1998. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2008, per LinkedIn
- Domain registered
- 23 Oct 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- boox.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Official BOOX Store
What people ask Google about The Official BOOX Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Official BOOX Store a legit company?
According to Gravity by Benchr, The Official BOOX Store is a brand: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 71,514 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The Official BOOX Store reviews
Customers rate The Official BOOX Store 1.6 out of 5 on Trustpilot over 86 reviews, 29 of them in the last twelve months: 6% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Official BOOX Store known for?
BOOX is a consumer electronics brand that specializes in E Ink devices, designing, developing, manufacturing and selling innovative E Ink tablets and devices that provide an eye-friendly reading experience and close-to-paper writing feel. Gravity by Benchr classifies it under Electronics Accessories, with Tablet Computers making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Official BOOX Store cost?
The Official BOOX Store's best seller, BOOX Palma, sells US$199.99 on boox.com. 52% of the catalogue is in stock. Gravity does not track prices daily: check boox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Official BOOX Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Official BOOX Store advertises on Facebook and Instagram and on Google, where its offers often run. Check boox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Official BOOX Store?
The Official BOOX Store sells on its own website, boox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind The Official BOOX Store?
Gravity by Benchr records a company, founded in 2008 according to LinkedIn, on a domain registered in 1998, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Official BOOX Store growing?
Yes. Gravity by Benchr estimates about 1,798,200 visits to boox.com in September 2026, up 16% in a month and up 25% over three months. The Official BOOX Store ranks #9 of 5,552 Electronics Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Official BOOX Store use?
Gravity by Benchr identifies boox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is The Official BOOX Store's ad budget?
Gravity by Benchr does not publish a spend figure for The Official BOOX Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands?
Among Electronics Accessories brands in the Gravity by Benchr index, The Official BOOX Store ranks #9 of 5,552 by estimated traffic. Its closest competitors on the same market are pocketbook.ch, Viwoods, Rakuten Kobo (US) eReader Store, Supernote, remarkable.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Official BOOX Store.