Brand page · Tools · Netherlands
Bouwmaat: 466K visits a month, 104 active Meta ads, Gravity score 680.
Bouwmaat — Bouwmaat is a Dutch building supply chain store that sells building materials, tools, and supplies for construction professionals. In September 2026 bouwmaat.nl drew an estimated 466K visits, up 13% on the month before. It ranks #3 of 255 Tools brands in Netherlands and holds a 4.6 Trustpilot rating over 8,344 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Tools brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bouwmaat is a Dutch building supply chain store that sells building materials, tools, and supplies for construction professionals.
01 · Traffic
How much traffic Bouwmaat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bouwmaat drew an estimated 466K visits in September 2026, up 13% on the month before and up 4% over three months.
- Worldwide#26,294of 4.5M sites · Top 1%
- In Netherlands#329of 78.6K sites · Top 1%
- Tools, worldwide#115of 49,532 brands · Top 1%
- Tools, Netherlands#3of 255 brands · Top 5%
466K
estimated visits in September
1 mo ▲ +12.5%4 mo ▲ +3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bouwmaat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bouwmaat holds 4.6 out of 5 on Trustpilot over 8,344 reviews, 782 of them in the last twelve months: 71% of customers give five stars and 5% one star. That volume places Bouwmaat in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Bouwmaat scores 4.7 over 14 reviews.
Building Materials Store Building Materials Supplier Construction Equipment Supplier Construction Material Wholesaler Tool Store Hardware Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bouwmaat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bouwmaat sells on Shopify, 100% of its catalogue in stock. The best seller is Vuren Geschaafd C24 44x69mm FSC Mix 70%, at €3.47–€7.61, followed by Woodies Ultimate Universele Schroef Verzinkt VK Deeldraad T20 and Knauf Gipsplaat A AK 60cm 12,5mm.
#1Vuren Geschaafd C24 44x69mm FSC Mix 70%Bouwmaat€3.47–€7.61In stock
#2Woodies Ultimate Universele Schroef Verzinkt VK Deeldraad T20Bouwmaat€4.41–€43.70In stock
#3Knauf Gipsplaat A AK 60cm 12,5mmBouwmaat€5.27–€6.09In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Bouwmaat in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$49.23
- Currency
- EUR
04 · Ads
What Bouwmaat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bouwmaat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
Commercieel talent gezochtBouwmaat12 Oct 2026video
Grootgoed nodig voor je klus?Bouwmaat12 Oct 2026image
Commercieel talent gezochtBouwmaat11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bouwmaat Nederland B.V.verified
Image ad20 Oct 2026Bouwmaat Nederland B.V.verified
Text ad20 Oct 2026Bouwmaat Nederland B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bouwmaat.
The creators who tag @bouwmaat_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bouwmaat_nl on Instagram, led by Bouwbedrijf | Gespecialiseerd in gebouwrenovatie 🇳🇱 (31.3K followers, 24.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBouwbedrijf | Gespecialiseerd in gebouwrenovatie 🇳🇱@bouwbedrijf.nl · 🇮🇷 IR | Decoration garden diy Creator | 31.3K | 24.5% | 2 | Tagged @bouwmaat_nl |
06 · Competitors according to Gravity
Who Bouwmaat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bouwmaat among Tools brands in Netherlands. The closest is BMN Bouwmaterialen, then Bygma, gedimat.fr, SAMSE, bradfords.co.uk, BigMat.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BMN Bouwmaterialenbmn.nl | |||||||
| Bygmabygma.dk | |||||||
| gedimat.frgedimat.fr | |||||||
| SAMSEsamse.fr | |||||||
| bradfords.co.ukbradfords.co.uk | |||||||
| BigMatbigmat.fr |
07 · Company
The company behind Bouwmaat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bouwmaat is a company based in Netherlands, founded in 1986 according to LinkedIn, on a domain registered in June 1996. It employs about 601 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1986, per LinkedIn
- Domain registered
- 9 Jun 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 601 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bouwmaat.nl · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bouwmaat
What people ask Google about Bouwmaat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bouwmaat legit or a scam?
According to Gravity by Benchr, Bouwmaat is a brand based in Netherlands: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 601 people on LinkedIn, it has 4,505 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bouwmaat reviews
Customers rate Bouwmaat 4.6 out of 5 on Trustpilot over 8,344 reviews, 782 of them in the last twelve months: 71% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Bouwmaat scores 4.7 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bouwmaat?
Bouwmaat is a Dutch building supply chain store that sells building materials, tools, and supplies for construction professionals. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification, October 2026.
How much does Bouwmaat cost?
Bouwmaat's best seller, Vuren Geschaafd C24 44x69mm FSC Mix 70%, sells from €3.47 to €7.61 on bouwmaat.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check bouwmaat.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bouwmaat promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bouwmaat advertises on Facebook and Instagram and on Google, where its offers often run. Check bouwmaat.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bouwmaat?
Bouwmaat sells on its own website, bouwmaat.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bouwmaat?
Gravity by Benchr records a company based in Netherlands, founded in 1986 according to LinkedIn, on a domain registered in 1996, with 601 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bouwmaat doing well?
Yes. Gravity by Benchr estimates about 465,800 visits to bouwmaat.nl in September 2026, up 13% in a month and up 4% over three months. Bouwmaat ranks #3 of 255 Tools brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bouwmaat use?
Gravity by Benchr identifies bouwmaat.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bouwmaat's ad budget?
Gravity by Benchr does not publish a spend figure for Bouwmaat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Netherlands?
Among Tools brands in Netherlands in the Gravity by Benchr index, Bouwmaat ranks #3 of 255 by estimated traffic. Its closest competitors on the same market are BMN Bouwmaterialen, Bygma, gedimat.fr, SAMSE, bradfords.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bouwmaat.