Brand page · Shoes · Australia
Bprimal: 145K visits a month, 75 active Meta ads, Gravity score 576.
Bprimal — Bprimal Footwear is an Australian and New Zealand retailer specializing in minimalist and barefoot shoes with wide toe boxes for adults and kids, advocating for natural foot health and function. In September 2026 bprimal.com.au drew an estimated 145K visits, down 36% on the month before. It ranks #49 of 1,268 Shoes brands in Australia and holds a 4.9 Trustpilot rating over 141 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bprimal Footwear is an Australian and New Zealand retailer specializing in minimalist and barefoot shoes with wide toe boxes for adults and kids, advocating for natural foot health and function.
01 · Traffic
How much traffic Bprimal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bprimal drew an estimated 145K visits in September 2026, down 36% on the month before and down 32% over three months.
- Worldwide#68,518of 4.5M sites · Top 5%
- In Australia#1,466of 105K sites · Top 5%
- Shoes, worldwide#1,412of 46,962 brands · Top 5%
- Shoes, Australia#49of 1,268 brands · Top 5%
145K
estimated visits in September
1 mo ▼ −36.4%4 mo ▼ −31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bprimal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bprimal holds 4.9 out of 5 on Trustpilot over 141 reviews, 140 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Bprimal in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bprimal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bprimal sells on Shopify, 84% of its catalogue in stock. The best seller is Correct Toes® - Toe Spacers - Clear, at A$94.99, followed by Lems - Chelsea Boot Waterproof - Espresso (Unisex) and Lems - Primal Zen - Asphalt (Unisex).
#1Correct Toes® - Toe Spacers - ClearBprimalA$94.99In stock
#2Lems - Chelsea Boot Waterproof - Espresso (Unisex)BprimalA$309.99In stock
#3Lems - Primal Zen - Asphalt (Unisex)BprimalA$229.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bprimal in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 57% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$181.32
- Currency
- AUD
04 · Ads
What Bprimal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bprimal runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Sore Feet Aren't Part of the JobBprimal6 Oct 2026video
Built For Natural MovementBprimal3 Oct 2026video
Their feet are still growing. Protect them.Bprimal25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026bprimalverified
Image ad20 Oct 2026bprimalverified
Text ad20 Oct 2026bprimalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bprimal.
The creators who tag @bprimal_au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bprimal_au on Instagram, led by ALI WELLNESS 🧝🏼♀️ (206K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AALI WELLNESS 🧝🏼♀️@alioetjen · 🇬🇧 GB | Spirituality religion esotericism Creator | 206K | 0.3% | 1 | Tagged @bprimal_au |
06 · Competitors according to Gravity
Who Bprimal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bprimal among Shoes brands in Australia. The closest is SAGUARO, then Barefoot & More, Barefoot You, Bearefoot, FEELGROUNDS, Anya's Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SAGUAROsaguaro.com | |||||||
| Barefoot & Morebarefootandmore.nl | |||||||
| Barefoot Youbarefootyou.com | |||||||
| Bearefootbearefoot.com | |||||||
| FEELGROUNDSfeelgrounds.com | |||||||
| Anya's Shopanyas-shop.com |
07 · Company
The company behind Bprimal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bprimal is a company based in Darra, Australia, founded in 2014 according to LinkedIn. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Darra
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bprimal.com.au · Shopify · AUD
- Catalogue
- 195 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bprimal
What people ask Google about Bprimal.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bprimal a legit company?
According to Gravity by Benchr, Bprimal is a brand based in Darra, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 11,287 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bprimal?
Customers rate Bprimal 4.9 out of 5 on Trustpilot over 141 reviews, 140 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bprimal known for?
Bprimal Footwear is an Australian and New Zealand retailer specializing in minimalist and barefoot shoes with wide toe boxes for adults and kids, advocating for natural foot health and function. Gravity by Benchr classifies it under Shoes, with Shoes making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Bprimal prices: how much is it?
Bprimal's best seller, Correct Toes® - Toe Spacers - Clear, sells A$94.99 on bprimal.com.au. 84% of the catalogue is in stock. Gravity does not track prices daily: check bprimal.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Bprimal discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bprimal advertises on Facebook and Instagram and on Google, where its offers often run. Check bprimal.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bprimal?
Bprimal sells on its own website, bprimal.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bprimal?
Gravity by Benchr records a company based in Darra, Australia, founded in 2014 according to LinkedIn, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bprimal growing?
Not at the moment. Gravity by Benchr estimates about 145,300 visits to bprimal.com.au in September 2026, down 36% in a month and down 32% over three months. Bprimal ranks #49 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bprimal use?
Gravity by Benchr identifies bprimal.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bprimal spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bprimal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Bprimal ranks #49 of 1,268 by estimated traffic. Its closest competitors on the same market are SAGUARO, Barefoot & More, Barefoot You, Bearefoot, FEELGROUNDS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bprimal.