Brand page · Tools · Belgium
Brico: 4.2M visits a month, 48 active Meta ads.
Brico — Brico is a Belgian DIY home improvement retailer offering a wide range of products for renovation, gardening, and home decoration through over 150 stores and online. In September 2026 brico.be drew an estimated 4.2M visits, down 15% on the month before. It ranks #1 of 54 Tools brands in Belgium and holds a 1.9 Trustpilot rating over 468 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Brico is a Belgian DIY home improvement retailer offering a wide range of products for renovation, gardening, and home decoration through over 150 stores and online.
01 · Traffic
How much traffic Brico gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Brico drew an estimated 4.2M visits in September 2026, down 15% on the month before and down 17% over three months.
- Worldwide#4,501of 4.5M sites · Top 1%
- In Belgium#23of 36.5K sites · Top 1%
- Tools, worldwide#15of 49,532 brands · Top 1%
- Tools, Belgium#1of 54 brands · Top 5%
4.2M
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Brico.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Brico holds 1.9 out of 5 on Trustpilot over 468 reviews, 108 of them in the last twelve months: 13% of customers give five stars and 77% one star. That volume places Brico in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Do-it-Yourself Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Brico sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Brico's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Brico in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Brico is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Brico runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Un trésor exceptionnel s’apprête à sortir de l’ombre... Êtes-vous prêts à tenter votre chance ? 👑 À l'approche du grand jour, nous mettonsBrico8 Oct 2026video
Er staat iets te gebeuren... 👑 Deze maand heeft het Feest van de Klant een verrassing in petto die past bij al jouw projecten ⚒️ Een tipjeBrico8 Oct 2026image
Een uitzonderlijke schat staat op het punt uit de schaduw te treden... Ben jij klaar om je kans te wagen? 👑 Naarmate de grote dag nadert, hBrico8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Brico Belgium NVverified
Text ad21 Oct 2026Brico Belgium NVverified
Text ad21 Oct 2026Brico Belgium NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Brico.
The creators who tag @bricobelgium on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bricobelgium on Instagram, led by Le Rdv Des Proprios (16.4K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLe Rdv Des Proprios@lerdvdesproprios · 🇫🇷 FR | Law tax administrative Creator | 16.4K | 0.8% | 6 | Tagged @bricobelgium |
06 · Competitors according to Gravity
Who Brico competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Brico among Tools brands in Belgium. The closest is bricomarche.com, then Mr.Bricolage, Brico Depôt, Brico Cash, bricorama.fr, bricocenter.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bricomarche.combricomarche.com | |||||||
| Mr.Bricolagemr-bricolage.be | |||||||
| Brico Depôtbricodepot.pt | |||||||
| Brico Cashbricocash.fr | |||||||
| bricorama.frbricorama.fr | |||||||
| bricocenter.itbricocenter.it |
07 · Company
The company behind Brico.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Brico is a company based in Belgium, founded in 1973 according to LinkedIn. It employs about 1,352 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 1973, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,352 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- brico.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Brico
What people ask Google about Brico.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Brico a legit company?
According to Gravity by Benchr, Brico is a brand based in Belgium: it employs 1,352 people on LinkedIn, it has 12,615 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Brico reviews: is it worth it?
Customers rate Brico 1.9 out of 5 on Trustpilot over 468 reviews, 108 of them in the last twelve months: 13% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Brico sell?
Brico is a Belgian DIY home improvement retailer offering a wide range of products for renovation, gardening, and home decoration through over 150 stores and online. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Is there a Brico discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Brico advertises on Facebook and Instagram and on Google, where its offers often run. Check brico.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Brico?
Gravity by Benchr records a company based in Belgium, founded in 1973 according to LinkedIn, with 1,352 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Brico doing well?
Not at the moment. Gravity by Benchr estimates about 4,225,100 visits to brico.be in September 2026, down 15% in a month and down 17% over three months. Brico ranks #1 of 54 Tools brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Brico spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Brico on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Belgium?
Among Tools brands in Belgium in the Gravity by Benchr index, Brico ranks #1 of 54 by estimated traffic. Its closest competitors on the same market are bricomarche.com, Mr.Bricolage, Brico Depôt, Brico Cash, bricorama.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brico.