Brand page · Building Materials · Italy
BRICOFLOR: 63.3K visits a month, 8 active Meta ads, Gravity score 487.
BRICOFLOR — BRICOFLOR is an Italian company specializing in the retail of flooring and wallpaper products, offering PVC, laminate, linoleum, and modern wall coverings online. In September 2026 bricoflor.it drew an estimated 63.3K visits, down 33% on the month before. It ranks #17 of 229 Building Materials brands in Italy and holds a 4.6 Trustpilot rating over 133 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Building Materials brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BRICOFLOR is an Italian company specializing in the retail of flooring and wallpaper products, offering PVC, laminate, linoleum, and modern wall coverings online.
01 · Traffic
How much traffic BRICOFLOR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BRICOFLOR drew an estimated 63.3K visits in September 2026, down 33% on the month before and down 9% over three months.
- Worldwide#139,073of 4.5M sites · Top 5%
- In Italy#3,295of 138K sites · Top 5%
- Building Materials, worldwide#1,037of 90,845 brands · Top 5%
- Building Materials, Italy#17of 229 brands · Top 10%
63.3K
estimated visits in September
1 mo ▼ −33.3%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BRICOFLOR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BRICOFLOR holds 4.6 out of 5 on Trustpilot over 133 reviews, 48 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places BRICOFLOR in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Wallpaper Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BRICOFLOR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BRICOFLOR's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BRICOFLOR in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BRICOFLOR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BRICOFLOR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
La tua casa, la nostra priorità!BRICOFLOR Italia28 Sept 2026image
La tua casa, la nostra priorità!BRICOFLOR Italia20 Sept 2026image
Scopri pavimenti in PVC di alta qualità!BRICOFLOR Italia7 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BRICOFLOR Srlverified
Image ad21 Oct 2026BRICOFLOR Srlverified
Text ad21 Oct 2026BRICOFLOR Srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BRICOFLOR.
The creators who tag @bricoflor.it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bricoflor.it on Instagram, led by 𓆩♡𓆪 𝓜𝓪𝓻𝓰𝓱𝓮𝓻𝓲𝓽𝓪 𝓖𓆩♡𓆪 (38.7K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𓆩♡𓆪 𝓜𝓪𝓻𝓰𝓱𝓮𝓻𝓲𝓽𝓪 𝓖𓆩♡𓆪@margherita1mammaper2 · 🇮🇹 IT | Decoration garden diy Creator | 38.7K | 0.8% | 1 | Tagged @bricoflor.it |
06 · Competitors according to Gravity
Who BRICOFLOR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BRICOFLOR among Building Materials brands in Italy. The closest is carpet-right.co.uk, then Fliesen24®, Best4Flooring, Floors Shop, razreznsk.ru, Gulvlageret.dk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| carpet-right.co.ukcarpet-right.co.uk | |||||||
| Fliesen24®fliesen24.com | |||||||
| Best4Flooringbest4flooring.co.uk | |||||||
| Floors Shopfloors.kz | |||||||
| razreznsk.rurazreznsk.ru | |||||||
| Gulvlageret.dkgulvlageret.dk |
07 · Company
The company behind BRICOFLOR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BRICOFLOR is a company based in Italy, founded in 2006 according to LinkedIn. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bricoflor.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BRICOFLOR
What people ask Google about BRICOFLOR.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BRICOFLOR legit or a scam?
According to Gravity by Benchr, BRICOFLOR is a brand based in Italy: its Trustpilot profile is claimed by the brand, it employs 25 people on LinkedIn, it has 4,521 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about BRICOFLOR?
Customers rate BRICOFLOR 4.6 out of 5 on Trustpilot over 133 reviews, 48 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BRICOFLOR known for?
BRICOFLOR is an Italian company specializing in the retail of flooring and wallpaper products, offering PVC, laminate, linoleum, and modern wall coverings online. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Does BRICOFLOR have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BRICOFLOR advertises on Facebook and Instagram and on Google, where its offers often run. Check bricoflor.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BRICOFLOR?
Gravity by Benchr records a company based in Italy, founded in 2006 according to LinkedIn, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BRICOFLOR doing well?
Not at the moment. Gravity by Benchr estimates about 63,300 visits to bricoflor.it in September 2026, down 33% in a month and down 9% over three months. BRICOFLOR ranks #17 of 229 Building Materials brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BRICOFLOR's ad budget?
Gravity by Benchr does not publish a spend figure for BRICOFLOR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Italy?
Among Building Materials brands in Italy in the Gravity by Benchr index, BRICOFLOR ranks #17 of 229 by estimated traffic. Its closest competitors on the same market are carpet-right.co.uk, Fliesen24®, Best4Flooring, Floors Shop, razreznsk.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BRICOFLOR.