Brand page · Clothing · United Kingdom

Brora Top 5% worldwide Top 5% in United Kingdom Top 5% in Clothing Top 5% in Clothing in United Kingdom
broraonline.com·🇬🇧 United Kingdom· Shopify·Since 2012

Brora: 208K visits a month, 41 active Meta ads, Gravity score 572.

Brora — Brora is a Scottish luxury fashion brand specializing in cashmere clothing and knitwear for women, men, children and babies. In September 2026 broraonline.com drew an estimated 208K visits, up 18% on the month before. It ranks #260 of 19,668 Clothing brands in United Kingdom.

broraonline.com@brorafashion 87KFacebookLinkedIn 3.4KTrustpilot 3.0Meta Ad Library 41

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
208K
+18% vs. August 2026
Instagram followers
87K
4,896 posts · @brorafashion
Trustpilot
3.0
2 reviews
Meta ads
41
active · on Google since 2022
Products
82%
in stock
Rank in United Kingdom
#260
of 19,668 in Clothing
LinkedIn
3.4K
followers · 79 employees
Earned media value
€15.7k
per month, Instagram

Gravity score

572/ 1000 · 9 of 10 indicators rated
Brand Power494
Momentum734
Performance487

Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Brora is a Scottish luxury fashion brand specializing in cashmere clothing and knitwear for women, men, children and babies.

01 · Traffic

How much traffic Brora gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Brora drew an estimated 208K visits in September 2026, up 18% on the month before and up 107% over three months.

  • Worldwide#50,675of 4.5M sites · Top 5%
  • In United Kingdom#2,580of 192K sites · Top 5%
  • Clothing, worldwide#4,595of 459,295 brands · Top 5%
  • Clothing, United Kingdom#260of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

208K

estimated visits in September

1 mo ▲ +18.1%4 mo ▲ +107.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Brora.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Brora holds 3.0 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star. On Google, Brora scores 4.7 over 41 reviews.

Trustpilotread 20 Oct 2026
3.0TrustScore · 2 reviews
5 ★0%
4 ★0%
3 ★0%
2 ★50%
1 ★50%

Children's Clothing Store Men's Clothing Store Clothing Store Women's Clothing Store

Google reviewsread 20 Oct 2026
4.741 reviews on the Google business profile
5 ★80%
4 ★10%
3 ★5%
2 ★0%
1 ★5%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Brora sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Brora sells on Shopify, 82% of its catalogue in stock. The best seller is Zip Storage Bag, at £4.00, followed by Comb and Cedar Ball.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing84%
Clothing Tops5%
Scarves & Shawls3%
Dresses1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing91%
Clothing Accessories6%
Apparel & Accessories1%
Jewelry1%
Linens & Bedding0%

The dominant category places Brora in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
52% of the catalogue
In stock
82%
Upper price quartile
US$297.80
Currency
GBP

05 · Influencers

Who talks about Brora.

The creators who tag @brorafashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @brorafashion on Instagram, led by Winnie Q (34.3K followers, 7.3% engagement).

Influencersaccounts tagging @brorafashion · Instagram
AccountProfileFollowersEngagementTagsRelationship
WWinnie Q@_winnieq_ · 🇦🇺 AUFashion style luxury Creator34.3K7.3%5Tagged @brorafashion
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Brora competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Brora among Clothing brands in United Kingdom. The closest is Cashmere & Cotton, then KUJTEN, NAKEDCASHMERE, NAADAM, eric-bompard.com, N.Peal.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cashmere & Cottoncashmereandcotton.co.uk
KUJTENkujten.com
NAKEDCASHMEREnakedcashmere.com
NAADAMnaadam.co
eric-bompard.comeric-bompard.com
N.Pealnpeal.com
Competitors Gravity finds for Brora. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Brora with Cashmere & Cotton

07 · Company

The company behind Brora.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Brora is a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in September 2012. It employs about 79 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom
Founded
1993, per LinkedIn
Domain registered
13 Sept 2012
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
79 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
broraonline.com · Shopify · GBP
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Brora

What people ask Google about Brora.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Brora a legit company?

According to Gravity by Benchr, Brora is a brand based in United Kingdom: its website has existed since September 2012, it sells on a Shopify store, it employs 79 people on LinkedIn, it has 87,022 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Brora?

Brora is a Scottish luxury fashion brand specializing in cashmere clothing and knitwear for women, men, children and babies. Gravity by Benchr classifies it under Clothing, with Clothing making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Brora cost?

Brora's best seller, Zip Storage Bag, sells £4.00 on broraonline.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check broraonline.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Brora discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Brora advertises on Facebook and Instagram and on Google, where its offers often run. Check broraonline.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Brora?

Brora sells on its own website, broraonline.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Brora?

Gravity by Benchr records a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in 2012, with 79 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Brora doing well?

Yes. Gravity by Benchr estimates about 208,400 visits to broraonline.com in September 2026, up 18% in a month and up 107% over three months. Brora ranks #260 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Brora use?

Gravity by Benchr identifies broraonline.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Brora's ad budget?

Gravity by Benchr does not publish a spend figure for Brora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, Brora ranks #260 of 19,668 by estimated traffic. Its closest competitors on the same market are Cashmere & Cotton, KUJTEN, NAKEDCASHMERE, NAADAM, eric-bompard.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Brora.