Brand page · Outdoor Recreation · Germany
Bug-A-Salt Europe: 36.9K visits a month, 6 active Meta ads, Gravity score 452.
Bug-A-Salt Europe — Bug-A-Salt Europe is the exclusive European distributor for Bug-A-Salt products, which are miniaturized shotguns that use ordinary table salt as a lethal projectile to eliminate bugs. In September 2026 bugasalt.eu drew an estimated 36.9K visits, down 61% on the month before. It ranks #922 of 14,873 Outdoor Recreation brands in Germany.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 163 peers: Outdoor Recreation brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bug-A-Salt Europe is the exclusive European distributor for Bug-A-Salt products, which are miniaturized shotguns that use ordinary table salt as a lethal projectile to eliminate bugs.
01 · Traffic
How much traffic Bug-A-Salt Europe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bug-A-Salt Europe drew an estimated 36.9K visits in September 2026, down 61% on the month before and up 22% over three months.
- Worldwide#220,337of 4.5M sites · Top 5%
- In United States#69,409of 1.2M sites · Top 10%
- Outdoor Recreation, worldwide#5,012of 101,136 brands · Top 5%
- Outdoor Recreation, United States#922of 14,873 brands · Top 10%
36.9K
estimated visits in September
1 mo ▼ −61.2%4 mo ▲ +21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bug-A-Salt Europe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bug-A-Salt Europe holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bug-A-Salt Europe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bug-A-Salt Europe sells on Shopify, 83% of its catalogue in stock. The best seller is BLACK FLY EDITION 3.0, at €59.99, followed by ADVANCED COMBAT FIBER OPTIC 3.0 and CLASSIC YELLOW 3.0.
#1BLACK FLY EDITION 3.0Bug-A-Salt Europe€59.99In stock
#2ADVANCED COMBAT FIBER OPTIC 3.0Bug-A-Salt Europe€64.99In stock
#3CLASSIC YELLOW 3.0Bug-A-Salt Europe€59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bug-A-Salt Europe in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 100% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$130.46
- Currency
- EUR
04 · Ads
What Bug-A-Salt Europe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bug-A-Salt Europe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Bug-A-Salt Bug GunBug-A-Salt Europe23 Sept 2026video
Bug-A-Salt Bug GunBug-A-Salt Europe30 Aug 2026video
Bug-A-Salt - InsektenblasterBug-A-Salt Europe30 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026URBAN LEISURE LIMITEDverified
Text ad1 Sept 2026URBAN LEISURE LIMITEDverified
Text ad1 Sept 2026URBAN LEISURE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bug-A-Salt Europe.
The creators who tag @bugasalteu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Bug-A-Salt Europe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bug-A-Salt Europe among Outdoor Recreation brands in Germany. The closest is Bug-A-Salt Germany, then Bug-A-Salt Switzerland, ProjectFreedomBikes, Trek Bicycle, Zéfal, m.petzl.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bug-A-Salt Germanybugasalt.de | |||||||
| Bug-A-Salt Switzerlandbugasaltswiss.ch | |||||||
| ProjectFreedomBikesprojectfreedombikes.com | |||||||
| Trek Bicycletrekbikes.com | |||||||
| Zéfalzefal.com | |||||||
| m.petzl.comm.petzl.com |
07 · Company
The company behind Bug-A-Salt Europe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bug-A-Salt Europe is a company based in Düsseldorf, Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Düsseldorf
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bugasalt.eu · Shopify · EUR
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bug-A-Salt Europe
What people ask Google about Bug-A-Salt Europe.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bug-A-Salt Europe legit or a scam?
According to Gravity by Benchr, Bug-A-Salt Europe is a brand based in Düsseldorf, Germany: it sells on a Shopify store, it has 6,567 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Bug-A-Salt Europe?
Bug-A-Salt Europe is the exclusive European distributor for Bug-A-Salt products, which are miniaturized shotguns that use ordinary table salt as a lethal projectile to eliminate bugs. Gravity by Benchr classifies it under Outdoor Recreation, with Outdoor Recreation making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Bug-A-Salt Europe cost?
Bug-A-Salt Europe's best seller, BLACK FLY EDITION 3.0, sells €59.99 on bugasalt.eu. 83% of the catalogue is in stock. Gravity does not track prices daily: check bugasalt.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bug-A-Salt Europe promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bug-A-Salt Europe advertises on Facebook and Instagram and on Google, where its offers often run. Check bugasalt.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bug-A-Salt Europe?
Bug-A-Salt Europe sells on its own website, bugasalt.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Bug-A-Salt Europe doing well?
Yes. Gravity by Benchr estimates about 36,900 visits to bugasalt.eu in September 2026, down 61% in a month and up 22% over three months. Bug-A-Salt Europe ranks #922 of 14,873 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bug-A-Salt Europe use?
Gravity by Benchr identifies bugasalt.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bug-A-Salt Europe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bug-A-Salt Europe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Germany?
Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, Bug-A-Salt Europe ranks #922 of 14,873 by estimated traffic. Its closest competitors on the same market are Bug-A-Salt Germany, Bug-A-Salt Switzerland, ProjectFreedomBikes, Trek Bicycle, Zéfal. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bug-A-Salt Europe.