Brand page · Plumbing · Australia
Buildmat: 415K visits a month, 260 active Meta ads, Gravity score 576.
Buildmat — Buildmat is an Australian owned and operated supplier of premium fixtures for kitchen, bathroom, and laundry applications, based in Melbourne. In September 2026 buildmat.com.au drew an estimated 415K visits, up 4% on the month before. It ranks #2 of 648 Plumbing brands in Australia and holds a 3.4 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Plumbing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buildmat is an Australian owned and operated supplier of premium fixtures for kitchen, bathroom, and laundry applications, based in Melbourne.
01 · Traffic
How much traffic Buildmat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buildmat drew an estimated 415K visits in September 2026, up 4% on the month before and up 1% over three months.
- Worldwide#28,828of 4.5M sites · Top 1%
- In Australia#554of 105K sites · Top 1%
- Plumbing, worldwide#76of 39,496 brands · Top 1%
- Plumbing, Australia#2of 648 brands · Top 1%
415K
estimated visits in September
1 mo ▲ +3.5%4 mo ▲ +0.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Buildmat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buildmat holds 3.4 out of 5 on Trustpilot over 28 reviews, 3 of them in the last twelve months: 75% of customers give five stars and 21% one star. That volume places Buildmat in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Kitchen Supply Store Bathroom Supply Store Kitchen Remodeler Bathroom Remodeler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Buildmat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Buildmat sells on Shopify, 98% of its catalogue in stock. The best seller is Alma Zander Stainless Steel Roll Mat, at A$49.00, followed by Alma Ellie Dish Rack and Alma Willow 600x450 Medium Single Bowl Sink.
#1Alma Zander Stainless Steel Roll MatBuildmatA$49.00In stock
#2Alma Ellie Dish RackBuildmatA$39.00In stock
#3Alma Willow 600x450 Medium Single Bowl SinkBuildmatA$379.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Buildmat in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 3% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$386.36
- Currency
- AUD
04 · Ads
What Buildmat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buildmat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Free ShippingBuildmat6 Oct 2026image
Alma Zander Brass Gold Roll MatBuildmat5 Oct 2026image
Australian DesignedBuildmat5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Buildmat Pty Ltdverified
Image ad20 Oct 2026Buildmat Pty Ltdverified
Text ad20 Oct 2026Buildmat Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Buildmat.
The creators who tag @buildmat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buildmat on Instagram, led by M.J. Harris Painting & Restorations (31.9K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MM.J. Harris Painting & Restorations@mjharrispaintingrestorations · 🇦🇺 AU | Decoration garden diy Creator | 31.9K | 1.2% | 1 | Tagged @buildmat |
06 · Competitors according to Gravity
Who Buildmat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buildmat among Plumbing brands in Australia. The closest is Tap Warehouse, then Ruhe, cuisinekip.fr, Art Bathrooms, Yabby, MyHomeware.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tap Warehousetapwarehouse.com | |||||||
| Ruheruheindia.com | |||||||
| cuisinekip.frcuisinekip.fr | |||||||
| Art Bathroomsartbathrooms.com.au | |||||||
| Yabbyyabby.com.au | |||||||
| MyHomewaremyhomeware.com.au |
07 · Company
The company behind Buildmat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buildmat is a company based in Dandenong South, Australia, founded in 2014 according to LinkedIn. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Dandenong South
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- buildmat.com.au · Shopify · AUD
- Catalogue
- 1,892 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buildmat
What people ask Google about Buildmat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buildmat a legit company?
According to Gravity by Benchr, Buildmat is a brand based in Dandenong South, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 16,629 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Buildmat reviews: is it worth it?
Customers rate Buildmat 3.4 out of 5 on Trustpilot over 28 reviews, 3 of them in the last twelve months: 75% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Buildmat?
Buildmat is an Australian owned and operated supplier of premium fixtures for kitchen, bathroom, and laundry applications, based in Melbourne. Gravity by Benchr classifies it under Plumbing, with Plumbing Fixtures making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Buildmat prices: how much is it?
Buildmat's best seller, Alma Zander Stainless Steel Roll Mat, sells A$49.00 on buildmat.com.au. 98% of the catalogue is in stock. Gravity does not track prices daily: check buildmat.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Buildmat discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Buildmat advertises on Facebook and Instagram and on Google, where its offers often run. Check buildmat.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Buildmat?
Buildmat sells on its own website, buildmat.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Buildmat?
Gravity by Benchr records a company based in Dandenong South, Australia, founded in 2014 according to LinkedIn, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buildmat doing well?
Yes. Gravity by Benchr estimates about 415,400 visits to buildmat.com.au in September 2026, up 4% in a month and up 1% over three months. Buildmat ranks #2 of 648 Plumbing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Buildmat use?
Gravity by Benchr identifies buildmat.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Buildmat's ad budget?
Gravity by Benchr does not publish a spend figure for Buildmat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in Australia?
Among Plumbing brands in Australia in the Gravity by Benchr index, Buildmat ranks #2 of 648 by estimated traffic. Its closest competitors on the same market are Tap Warehouse, Ruhe, cuisinekip.fr, Art Bathrooms, Yabby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buildmat.