Brand page · Clothing · United States
Buttercloth: 72.2K visits a month, 73 active Meta ads, Gravity score 537.
Buttercloth — Buttercloth is a clothing brand that sells shirts, blouses, and other apparel for men and women, featuring patented Icy Cotton® and Icy Bamboo® technology for comfort and style. In September 2026 buttercloth.com drew an estimated 72.2K visits, down 12% on the month before. It ranks #2,043 of 97,158 Clothing brands in United States and holds a 3.6 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buttercloth is a clothing brand that sells shirts, blouses, and other apparel for men and women, featuring patented Icy Cotton® and Icy Bamboo® technology for comfort and style.
01 · Traffic
How much traffic Buttercloth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buttercloth drew an estimated 72.2K visits in September 2026, down 12% on the month before and up 31% over three months.
- Worldwide#124,060of 4.5M sites · Top 5%
- In United States#40,304of 1.2M sites · Top 5%
- Clothing, worldwide#11,980of 459,295 brands · Top 5%
- Clothing, United States#2,043of 97,158 brands · Top 5%
72.2K
estimated visits in September
1 mo ▼ −11.9%4 mo ▲ +30.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Buttercloth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buttercloth holds 3.6 out of 5 on Trustpilot over 40 reviews, 2 of them in the last twelve months: 70% of customers give five stars and 18% one star. That volume places Buttercloth in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Buttercloth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Buttercloth sells on Shopify, 100% of its catalogue in stock. The best seller is Luxury Gift Box, at US$8.00–US$15.00, followed by Tenacity In Icy Cotton White and Digital Gift Card.
#1Luxury Gift BoxButterclothUS$8.00–US$15.00In stock
#2Tenacity In Icy Cotton WhiteButterclothUS$148.00In stock
#3Digital Gift CardButterclothUS$100.00–US$500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Buttercloth in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$138.00
- Currency
- USD
04 · Ads
What Buttercloth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buttercloth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
World's Most Comfortable Shirts 👕Buttercloth6 Oct 2026video
World's Most Comfortable Shirts 👕Buttercloth6 Oct 2026video
Steadfast In BlackButtercloth6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Grayson Bentley Inc.verified
Text ad20 Oct 2026Grayson Bentley Inc.verified
Text ad20 Oct 2026Grayson Bentley Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Buttercloth.
The creators who tag @butterclothshirt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @butterclothshirt on Instagram, led by Dan Huber (24.5K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDan Huber@danhuberofficial · 🇺🇸 US | Psychology mental health Creator | 24.5K | — | 5 | Tagged @butterclothshirt |
06 · Competitors according to Gravity
Who Buttercloth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buttercloth among Clothing brands in United States. The closest is Criquet Shirts, then perfectwhitetee, B.Draddy, Foxcroft, Spirit Jersey®, LIVERPOOL LOS ANGELES.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Criquet Shirtscriquetshirts.com | |||||||
| perfectwhiteteeperfectwhitetee.com | |||||||
| B.Draddybdraddy.com | |||||||
| Foxcroftfoxcroftcollection.com | |||||||
| Spirit Jersey®spiritjersey.com | |||||||
| LIVERPOOL LOS ANGELESliverpoolstyle.com |
07 · Company
The company behind Buttercloth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buttercloth is a company based in Torrance, United States, on a domain registered in March 2017. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Torrance
- Founded
- Data not available
- Domain registered
- 16 Mar 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- buttercloth.com · Shopify · USD
- Catalogue
- 530 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buttercloth
What people ask Google about Buttercloth.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buttercloth legit or a scam?
According to Gravity by Benchr, Buttercloth is a brand based in Torrance, United States: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 63,180 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Buttercloth?
Customers rate Buttercloth 3.6 out of 5 on Trustpilot over 40 reviews, 2 of them in the last twelve months: 70% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Buttercloth known for?
Buttercloth is a clothing brand that sells shirts, blouses, and other apparel for men and women, featuring patented Icy Cotton® and Icy Bamboo® technology for comfort and style. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Buttercloth cost?
Buttercloth's best seller, Luxury Gift Box, sells from US$8.00 to US$15.00 on buttercloth.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check buttercloth.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Buttercloth discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Buttercloth advertises on Facebook and Instagram and on Google, where its offers often run. Check buttercloth.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Buttercloth?
Buttercloth sells on its own website, buttercloth.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Buttercloth?
Gravity by Benchr records a company based in Torrance, United States, whose domain was registered in 2017, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buttercloth growing?
Yes. Gravity by Benchr estimates about 72,200 visits to buttercloth.com in September 2026, down 12% in a month and up 31% over three months. Buttercloth ranks #2,043 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Buttercloth use?
Gravity by Benchr identifies buttercloth.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Buttercloth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Buttercloth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Buttercloth ranks #2,043 of 97,158 by estimated traffic. Its closest competitors on the same market are Criquet Shirts, perfectwhitetee, B.Draddy, Foxcroft, Spirit Jersey®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buttercloth.