Brand page · Building Materials · Sweden
Bygghemma: 1.8M visits a month, 12 active Meta ads.
Bygghemma — Bygghemma is Sweden's largest online retailer of building, home and garden products, offering a comprehensive selection of goods through their webshop complemented by physical showrooms and services like installation and assembly. In September 2026 bygghemma.se drew an estimated 1.8M visits, down 23% on the month before. It ranks #2 of 142 Building Materials brands in Sweden and holds a 4.0 Trustpilot rating over 31,382 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Bygghemma is Sweden's largest online retailer of building, home and garden products, offering a comprehensive selection of goods through their webshop complemented by physical showrooms and services like installation and assembly.
01 · Traffic
How much traffic Bygghemma gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bygghemma drew an estimated 1.8M visits in September 2026, down 23% on the month before and down 21% over three months.
- Worldwide#9,179of 4.5M sites · Top 1%
- In Sweden#63of 27.3K sites · Top 1%
- Building Materials, worldwide#32of 90,845 brands · Top 1%
- Building Materials, Sweden#2of 142 brands · Top 5%
1.8M
estimated visits in September
1 mo ▼ −22.6%4 mo ▼ −20.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bygghemma.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bygghemma holds 4.0 out of 5 on Trustpilot over 31,382 reviews, 1,856 of them in the last twelve months: 64% of customers give five stars and 11% one star. That volume places Bygghemma in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Door Shop Flooring Contractor Hardware Store Bathroom Remodeler Garden Center Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bygghemma sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bygghemma's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Bygghemma in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Bygghemma is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bygghemma runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
FYNDFESTBygghemma7 Oct 2026image
Fri frakt!Bygghemma5 Oct 2026image
FYNDFESTBygghemma5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ByggHemma Sverige ABverified
Text ad21 Oct 2026ByggHemma Sverige ABverified
Text ad21 Oct 2026ByggHemma Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bygghemma.
The creators who tag @bygghemma on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bygghemma on Instagram, led by 🍃 ~ 𝓛𝓲𝓷𝓷 𝓖𝓾𝓷𝓷𝓪𝓻𝓼𝓼𝓸𝓷 ~🍃 (24.6K followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🍃 ~ 𝓛𝓲𝓷𝓷 𝓖𝓾𝓷𝓷𝓪𝓻𝓼𝓼𝓸𝓷 ~🍃@hemmavidoss · 🇸🇪 SE | Decoration garden diy Creator | 24.6K | 3.9% | 1 | Tagged @bygghemma |
06 · Competitors according to Gravity
Who Bygghemma competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bygghemma among Building Materials brands in Sweden. The closest is Bygghjemme, then BAUHAUS Danmark, Praktiker, Skånska Byggvaror, Hemfint, jem & fix lågprisbyggmarknad.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bygghjemmebygghjemme.no | |||||||
| BAUHAUS Danmarkbauhaus.dk | |||||||
| Praktikerpraktiker.bg | |||||||
| Skånska Byggvarorskanskabyggvaror.se | |||||||
| Hemfinthemfint.se | |||||||
| jem & fix lågprisbyggmarknadjemfix.se |
07 · Company
The company behind Bygghemma.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bygghemma is a company based in Sweden. It employs about 156 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 156 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bygghemma.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bygghemma
What people ask Google about Bygghemma.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bygghemma a legit company?
According to Gravity by Benchr, Bygghemma is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 156 people on LinkedIn, it has 38,737 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bygghemma reviews: is it worth it?
Customers rate Bygghemma 4.0 out of 5 on Trustpilot over 31,382 reviews, 1,856 of them in the last twelve months: 64% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bygghemma?
Bygghemma is Sweden's largest online retailer of building, home and garden products, offering a comprehensive selection of goods through their webshop complemented by physical showrooms and services like installation and assembly. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Does Bygghemma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bygghemma advertises on Facebook and Instagram and on Google, where its offers often run. Check bygghemma.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bygghemma?
Gravity by Benchr records a company based in Sweden, with 156 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bygghemma growing?
Not at the moment. Gravity by Benchr estimates about 1,759,000 visits to bygghemma.se in September 2026, down 23% in a month and down 21% over three months. Bygghemma ranks #2 of 142 Building Materials brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bygghemma spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bygghemma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Sweden?
Among Building Materials brands in Sweden in the Gravity by Benchr index, Bygghemma ranks #2 of 142 by estimated traffic. Its closest competitors on the same market are Bygghjemme, BAUHAUS Danmark, Praktiker, Skånska Byggvaror, Hemfint. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bygghemma.