Brand page · Building Materials · United States
CALI: 36.8K visits a month, 22 active Meta ads, Gravity score 605.
CALI — CALI Floors is a flooring company that specializes in green building materials, primarily bamboo products, and offers various flooring types including luxury vinyl plank, engineered hardwood, and bamboo flooring. In September 2026 califloors.com drew an estimated 36.8K visits, down 10% on the month before. It ranks #151 of 2,178 Building Materials brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 145 peers: Building Materials brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CALI Floors is a flooring company that specializes in green building materials, primarily bamboo products, and offers various flooring types including luxury vinyl plank, engineered hardwood, and bamboo flooring.
01 · Traffic
How much traffic CALI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CALI drew an estimated 36.8K visits in September 2026, down 10% on the month before and down 13% over three months.
- Worldwide#221,141of 4.5M sites · Top 5%
- In United States#69,657of 1.2M sites · Top 10%
- Building Materials, worldwide#2,124of 90,845 brands · Top 5%
- Building Materials, United States#151of 2,178 brands · Top 10%
36.8K
estimated visits in September
1 mo ▼ −9.9%4 mo ▼ −12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CALI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CALI holds 3.1 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CALI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read CALI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places CALI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What CALI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CALI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Shop CALI at Custom Carpet CentersCALI Floors30 Sept 2026video
Shop CALI at Custom Carpet CentersCALI Floors14 Sept 2026video
Shop CALI Floors at PierceCALI Floors13 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about CALI.
The creators who tag @califloors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @califloors on Instagram, led by KC Myers (104K followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKC Myers@salt_and_home · 🇺🇸 US | Decoration garden diy Creator | 104K | 7.3% | 5 | Tagged @califloors |
06 · Competitors according to Gravity
Who CALI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CALI among Building Materials brands in United States. The closest is quick-step.com.es, then Holver, Tostem, Engineered Floors, Kozijnshop, quick-step.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| quick-step.com.esquick-step.com.es | |||||||
| Holverholver.ro | |||||||
| Tostemtostemindia.com | |||||||
| Engineered Floorsengineeredfloors.com | |||||||
| Kozijnshopkozijnshop.nl | |||||||
| quick-step.frquick-step.fr |
07 · Company
The company behind CALI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CALI is a company based in United States, founded in 2004 according to LinkedIn, on a domain registered in March 2019. It employs about 157 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2004, per LinkedIn
- Domain registered
- 20 Mar 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 157 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- califloors.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CALI
What people ask Google about CALI.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CALI legit or a scam?
According to Gravity by Benchr, CALI is a brand based in United States: its website has existed since March 2019, its Trustpilot profile is claimed by the brand, it employs 157 people on LinkedIn, it has 41,632 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is CALI?
CALI Floors is a flooring company that specializes in green building materials, primarily bamboo products, and offers various flooring types including luxury vinyl plank, engineered hardwood, and bamboo flooring. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
CALI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CALI advertises on Facebook and Instagram, where its offers often run. Check califloors.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns CALI?
Gravity by Benchr records a company based in United States, founded in 2004 according to LinkedIn, on a domain registered in 2019, with 157 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CALI doing well?
Not at the moment. Gravity by Benchr estimates about 36,800 visits to califloors.com in September 2026, down 10% in a month and down 13% over three months. CALI ranks #151 of 2,178 Building Materials brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does CALI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CALI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in United States?
Among Building Materials brands in United States in the Gravity by Benchr index, CALI ranks #151 of 2,178 by estimated traffic. Its closest competitors on the same market are quick-step.com.es, Holver, Tostem, Engineered Floors, Kozijnshop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CALI.