Brand page · Jewelry
CaratLane: 5.6M visits a month, 139 active Meta ads.
CaratLane — CaratLane is an Indian jewellery brand that offers gold and diamond jewellery designs including rings, earrings, bangles, bracelets, and necklaces for daily wear and special occasions. In September 2026 caratlane.com drew an estimated 5.6M visits, down 26% on the month before. It ranks #5 of 2,013 Jewelry brands and holds a 4.2 Trustpilot rating over 12,636 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
CaratLane is an Indian jewellery brand that offers gold and diamond jewellery designs including rings, earrings, bangles, bracelets, and necklaces for daily wear and special occasions.
01 · Traffic
How much traffic CaratLane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CaratLane drew an estimated 5.6M visits in September 2026, down 26% on the month before and up 3% over three months.
- Worldwide#3,570of 4.5M sites · Top 1%
- In India#205of 164K sites · Top 1%
- Jewelry, worldwide#17of 132,285 brands · Top 1%
- Jewelry, India#5of 2,013 brands · Top 1%
5.6M
estimated visits in September
1 mo ▼ −26.5%4 mo ▲ +2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CaratLane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CaratLane holds 4.2 out of 5 on Trustpilot over 12,636 reviews, 68 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places CaratLane in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Jewellery Manufacturer Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CaratLane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read CaratLane's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places CaratLane in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What CaratLane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CaratLane runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
My @CaratLane jewellery has so much to say. 18 years of celebrations, achievements, milestones — it’s been there, holding every precious momCaratLane - A Tata Product13 Oct 2026video
See you at the store!CaratLane - A Tata Product13 Oct 2026image
Orchard Diamond Stud EarringsCaratLane - A Tata Product13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CARATLANE TRADING PRIVATE LIMITEDverified
Text ad21 Oct 2026CARATLANE TRADING PRIVATE LIMITEDverified
Text ad21 Oct 2026CARATLANE TRADING PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CaratLane.
The creators who tag @caratlane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @caratlane on Instagram, led by SS Floral Couture | Floral Decor & Installations (10.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSS Floral Couture | Floral Decor & Installations@ssfloralcouture · 🇮🇳 IN | Decoration garden diy Creator | 10.8K | 0.5% | 3 | Tagged @caratlane |
06 · Competitors according to Gravity
Who CaratLane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CaratLane among Jewelry brands. The closest is Tanishq, then Tanishq, Indriya, Lalithaa Jewellery, Senco Gold and Diamonds, Joyalukkas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tanishqtanishq.co.in | |||||||
| Tanishqtanishq.com | |||||||
| Indriyaindriya.com | |||||||
| Lalithaa Jewellerylalithaajewellery.com | |||||||
| Senco Gold and Diamondssencogoldanddiamonds.com | |||||||
| Joyalukkasjoyalukkas.com |
07 · Company
The company behind CaratLane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CaratLane is an e-commerce brand, on a domain registered in May 2007. It employs about 3,028 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 29 May 2007
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 3,028 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- caratlane.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CaratLane
What people ask Google about CaratLane.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CaratLane a legit company?
According to Gravity by Benchr, CaratLane is a brand: its website has existed since May 2007, its Trustpilot profile is claimed by the brand, it employs 3,028 people on LinkedIn, it has 1,812,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about CaratLane?
Customers rate CaratLane 4.2 out of 5 on Trustpilot over 12,636 reviews, 68 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does CaratLane sell?
CaratLane is an Indian jewellery brand that offers gold and diamond jewellery designs including rings, earrings, bangles, bracelets, and necklaces for daily wear and special occasions. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
CaratLane promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CaratLane advertises on Facebook and Instagram and on Google, where its offers often run. Check caratlane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind CaratLane?
Gravity by Benchr records a company, whose domain was registered in 2007, with 3,028 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is CaratLane doing well?
Yes. Gravity by Benchr estimates about 5,600,400 visits to caratlane.com in September 2026, down 26% in a month and up 3% over three months. CaratLane ranks #5 of 2,013 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is CaratLane's ad budget?
Gravity by Benchr does not publish a spend figure for CaratLane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, CaratLane ranks #5 of 2,013 by estimated traffic. Its closest competitors on the same market are Tanishq, Tanishq, Indriya, Lalithaa Jewellery, Senco Gold and Diamonds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CaratLane.