Brand page · Clothing · Sweden

Care of Carl Top 5% worldwide Top 5% in Sweden Top 5% in Clothing Top 5% in Clothing in Sweden
careofcarl.dk·🇸🇪 Sweden·Since 2012

Care of Carl: 162K visits a month, 168 active Meta ads, Gravity score 537.

Care of Carl — Care of Carl is a premium online store for branded menswear that offers carefully selected quality brands and helps men discover their personal style with a focus on quality and sustainability. In September 2026 careofcarl.dk drew an estimated 162K visits, up 30% on the month before. It ranks #49 of 1,522 Clothing brands in Sweden and holds a 3.0 Trustpilot rating over 4,067 reviews.

careofcarl.dk@careofcarl 88.4KFacebookLinkedIn 3.9KTrustpilot 3.0Meta Ad Library 168

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
162K
+30% vs. August 2026
Instagram followers
88.4K
3,156 posts · @careofcarl
Trustpilot
3.0
4,067 reviews · 15 in 12 months
Meta ads
168
active · on Google since 2021
Products
—
Data not available
Rank in Denmark
#49
of 1,522 in Clothing
LinkedIn
3.9K
followers · 65 employees
Earned media value
€333.4
per month, Instagram

Gravity score

537/ 1000 · 9 of 10 indicators rated
Brand Power474
Momentum643
Performance495

Percentiles within 46 peers: Clothing brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Care of Carl is a premium online store for branded menswear that offers carefully selected quality brands and helps men discover their personal style with a focus on quality and sustainability.

01 · Traffic

How much traffic Care of Carl gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Care of Carl drew an estimated 162K visits in September 2026, up 30% on the month before and up 17% over three months.

  • Worldwide#62,514of 4.5M sites · Top 5%
  • In Denmark#267of 21.4K sites · Top 5%
  • Clothing, worldwide#5,769of 459,295 brands · Top 5%
  • Clothing, Denmark#49of 1,522 brands · Top 5%
Monthly visitssource Sept 2026

162K

estimated visits in September

1 mo ▲ +29.7%4 mo ▲ +16.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Care of Carl.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Care of Carl holds 3.0 out of 5 on Trustpilot over 4,067 reviews, 15 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Care of Carl in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.0TrustScore · 4,067 reviews · 15 in 12 months
Top 5% review volume
5 ★93%
4 ★5%
3 ★1%
2 ★0%
1 ★1%

Men's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Care of Carl sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Care of Carl's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing93%
Shoes2%
Apparel & Accessories1%

The dominant category places Care of Carl in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Care of Carl.

The creators who tag @careofcarl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @careofcarl · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Care of Carl competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Care of Carl among Clothing brands in Sweden. The closest is STRELLSON, then lumberjack.com.tr, herrenausstatter.de, Mainline, dressmann.com, mrblue.pt.

CompetitorsClothing · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
STRELLSONstrellson.com
lumberjack.com.trlumberjack.com.tr
herrenausstatter.deherrenausstatter.de
Mainlinemainlinemenswear.co.uk
dressmann.comdressmann.com
mrblue.ptmrblue.pt
Competitors Gravity finds for Care of Carl. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Care of Carl with STRELLSON

07 · Company

The company behind Care of Carl.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Care of Carl is a company based in Sweden, founded in 2010 according to LinkedIn, on a domain registered in February 2012. It employs about 65 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇪 Sweden
Founded
2010, per LinkedIn
Domain registered
27 Feb 2012
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
65 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
careofcarl.dk
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Care of Carl

What people ask Google about Care of Carl.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Care of Carl legit?

According to Gravity by Benchr, Care of Carl is a brand based in Sweden: its website has existed since February 2012, its Trustpilot profile is claimed by the brand, it employs 65 people on LinkedIn, it has 88,374 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Care of Carl reviews

Customers rate Care of Carl 3.0 out of 5 on Trustpilot over 4,067 reviews, 15 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Care of Carl known for?

Care of Carl is a premium online store for branded menswear that offers carefully selected quality brands and helps men discover their personal style with a focus on quality and sustainability. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Care of Carl promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Care of Carl advertises on Facebook and Instagram and on Google, where its offers often run. Check careofcarl.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Care of Carl?

Gravity by Benchr records a company based in Sweden, founded in 2010 according to LinkedIn, on a domain registered in 2012, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Care of Carl doing well?

Yes. Gravity by Benchr estimates about 162,000 visits to careofcarl.dk in September 2026, up 30% in a month and up 17% over three months. Care of Carl ranks #49 of 1,522 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Care of Carl's ad budget?

Gravity by Benchr does not publish a spend figure for Care of Carl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Sweden?

Among Clothing brands in Sweden in the Gravity by Benchr index, Care of Carl ranks #49 of 1,522 by estimated traffic. Its closest competitors on the same market are STRELLSON, lumberjack.com.tr, herrenausstatter.de, Mainline, dressmann.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Care of Carl.