Brand page · Handbags, Wallets & Cases · United States
PROOF: 454K visits a month, 958 active Meta ads, Gravity score 740.
PROOF — PROOF is a brand that sells premium minimalist wallets made with fine materials including genuine leathers and aerospace-grade metals, featuring RFID blocking and a lifetime warranty. In September 2026 carryproof.com drew an estimated 454K visits, up 21% on the month before. It ranks #27 of 6,027 Handbags, Wallets & Cases brands in United States and holds a 4.2 Trustpilot rating over 108 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Handbags, Wallets & Cases brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PROOF is a brand that sells premium minimalist wallets made with fine materials including genuine leathers and aerospace-grade metals, featuring RFID blocking and a lifetime warranty.
01 · Traffic
How much traffic PROOF gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PROOF drew an estimated 454K visits in September 2026, up 21% on the month before and up 64% over three months.
- Worldwide#26,819of 4.5M sites · Top 1%
- In United States#8,752of 1.2M sites · Top 1%
- Handbags, Wallets & Cases, worldwide#108of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#27of 6,027 brands · Top 1%
454K
estimated visits in September
1 mo ▲ +20.6%4 mo ▲ +63.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PROOF.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PROOF holds 4.2 out of 5 on Trustpilot over 108 reviews, 99 of them in the last twelve months: 76% of customers give five stars and 16% one star. That volume places PROOF in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Fashion Accessories Store Clothing Store Men's Clothing Store Bags and Luggage Store Bag Shop Handbags Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PROOF sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PROOF sells on Shopify, 97% of its catalogue in stock. The best seller is PROOF Wallet | The Founder | Top Grain Bomber Leather & Dark Gunmetal, at US$125.00, followed by Custom Engraved PROOF Wallet | Upload an Image or Add Text and PROOF AirTag Holder.
#1PROOF Wallet | The Founder | Top Grain Bomber Leather & Dark GunmetalPROOFUS$125.00In stock
#2Custom Engraved PROOF Wallet | Upload an Image or Add TextPROOFUS$125.00–US$270.00In stock
#3PROOF AirTag HolderPROOFUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PROOF in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 100% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$171.25
- Currency
- USD
04 · Ads
What PROOF is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PROOF runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
I Can't Believe It EitherProof Wallets6 Oct 2026image
My Favorite Wallet | My Favorite CarProof Wallets6 Oct 2026video
If you’re going to do it, do it right.Proof Wallets6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Proof Products USA LLCverified
Text ad20 Oct 2026Proof Products USA LLCverified
Text ad20 Oct 2026Proof Products USA LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PROOF.
The creators who tag @proofwallets on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @proofwallets on Instagram, led by The Sandbox Boys (220K followers, 36.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Sandbox Boys@s.a.n.d.b.o.x.b.o.y.s · 🇺🇸 US | Cinema series pop culture Creator | 220K | 36.3% | 1 | Tagged @proofwallets |
06 · Competitors according to Gravity
Who PROOF competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PROOF among Handbags, Wallets & Cases brands in United States. The closest is DARAKO, then Secrid, PunCube, ESSENTIALBAG, Ekster®, Ridge EU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DARAKOdarako.de | |||||||
| Secridsecrid.com | |||||||
| PunCubepuncube.com | |||||||
| ESSENTIALBAGessentialbag.de | |||||||
| Ekster®ekster.com | |||||||
| Ridge EUeu.ridge.com |
07 · Company
The company behind PROOF.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PROOF is a company based in Columbus, United States, on a domain registered in February 2024. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Columbus
- Founded
- Data not available
- Domain registered
- 5 Feb 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- carryproof.com · Shopify · USD
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PROOF
What people ask Google about PROOF.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PROOF a legit company?
According to Gravity by Benchr, PROOF is a brand based in Columbus, United States: its website has existed since February 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 27,262 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about PROOF?
Customers rate PROOF 4.2 out of 5 on Trustpilot over 108 reviews, 99 of them in the last twelve months: 76% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PROOF known for?
PROOF is a brand that sells premium minimalist wallets made with fine materials including genuine leathers and aerospace-grade metals, featuring RFID blocking and a lifetime warranty. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Wallets & Money Clips making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PROOF cost?
PROOF's best seller, PROOF Wallet | The Founder | Top Grain Bomber Leather & Dark Gunmetal, sells US$125.00 on carryproof.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check carryproof.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PROOF promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PROOF advertises on Facebook and Instagram and on Google, where its offers often run. Check carryproof.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PROOF?
PROOF sells on its own website, carryproof.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PROOF?
Gravity by Benchr records a company based in Columbus, United States, whose domain was registered in 2024, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PROOF growing?
Yes. Gravity by Benchr estimates about 454,200 visits to carryproof.com in September 2026, up 21% in a month and up 64% over three months. PROOF ranks #27 of 6,027 Handbags, Wallets & Cases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PROOF use?
Gravity by Benchr identifies carryproof.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PROOF's ad budget?
Gravity by Benchr does not publish a spend figure for PROOF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United States?
Among Handbags, Wallets & Cases brands in United States in the Gravity by Benchr index, PROOF ranks #27 of 6,027 by estimated traffic. Its closest competitors on the same market are DARAKO, Secrid, PunCube, ESSENTIALBAG, Ekster®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PROOF.