Brand page · United States
Carter's: 12.3M visits a month, 218 active Meta ads.
Carter's — Carter's is a company that sells baby, toddler, and children's clothing and related products. It owns the Carter's and OshKosh B'gosh brands and operates nearly 1,000 stores in the United States and Canada. In September 2026 carters.com drew an estimated 12.3M visits, up 6% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Carter's is a company that sells baby, toddler, and children's clothing and related products. It owns the Carter's and OshKosh B'gosh brands and operates nearly 1,000 stores in the United States and Canada.
01 · Traffic
How much traffic Carter's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Carter's drew an estimated 12.3M visits in September 2026, up 6% on the month before and up 31% over three months.
- Worldwide#1,844of 4.5M sites · Top 1%
- In United States#691of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
12.3M
estimated visits in September
1 mo ▲ +5.5%4 mo ▲ +30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Carter's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Carter's holds 1.3 out of 5 on Trustpilot over 158 reviews: 8% of customers give five stars and 80% one star. That volume places Carter's in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Carter's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Carter's's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Carter's in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Carter's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Carter's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Shop up to 60% off*✨🖤Carter's13 Oct 2026image
Made for the messesCarter's12 Oct 2026image
Carter's toddler boy toy story snug fit cotton 2-piece pajamas 2T HeatherCarter's11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Carter's.
The creators who tag @carters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @carters on Instagram, led by Jason Cook (11.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJason Cook@2dads_and_a_benjamin · 🇺🇸 US | Parenting family Creator | 11.3K | 0.4% | 8 | Tagged @carters |
06 · Competitors according to Gravity
Who Carter's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Carter's. The closest is The Children's Place, then babycottons, cartersoshkosh.co.il, Gymboree, Tottini, Primary.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Children's Placechildrensplace.com | |||||||
| babycottonsbabycottons.com.ar | |||||||
| cartersoshkosh.co.ilcartersoshkosh.co.il | |||||||
| Gymboreegymboree.com | |||||||
| Tottinitottini.com | |||||||
| Primaryprimary.com |
07 · Company
The company behind Carter's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Carter's is a company based in United States, founded in 1865 according to LinkedIn, on a domain registered in April 1996. It employs about 9,632 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1865, per LinkedIn
- Domain registered
- 19 Apr 1996
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9,632 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- carters.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Carter's
What people ask Google about Carter's.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Carter's legit?
According to Gravity by Benchr, Carter's is a brand based in United States: its website has existed since April 1996, it employs 9,632 people on LinkedIn, it has 2,381,508 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Carter's reviews
Customers rate Carter's 1.3 out of 5 on Trustpilot over 158 reviews: 8% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Carter's sell?
Carter's is a company that sells baby, toddler, and children's clothing and related products. It owns the Carter's and OshKosh B'gosh brands and operates nearly 1,000 stores in the United States and Canada. Source: Gravity by Benchr product classification.
Carter's promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Carter's advertises on Facebook and Instagram, where its offers often run. Check carters.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Carter's?
Gravity by Benchr records a company based in United States, founded in 1865 according to LinkedIn, on a domain registered in 1996, with 9,632 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Carter's doing well?
Yes. Gravity by Benchr estimates about 12,257,400 visits to carters.com in September 2026, up 6% in a month and up 31% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Carter's spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Carter's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Carter's.