Brand page · Linens & Bedding · United States
Casper: 801K visits a month, 111 active Meta ads, Gravity score 502.
Casper — Casper Sleep is a company that sells mattresses and sleep products including pillows, bedding, and furniture, designed in-house by their R&D team. In September 2026 casper.com drew an estimated 801K visits, up 11% on the month before. It ranks #11 of 5,362 Linens & Bedding brands in United States and holds a 2.0 Trustpilot rating over 6,093 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Casper Sleep is a company that sells mattresses and sleep products including pillows, bedding, and furniture, designed in-house by their R&D team.
01 · Traffic
How much traffic Casper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Casper drew an estimated 801K visits in September 2026, up 11% on the month before and down 6% over three months.
- Worldwide#17,225of 4.5M sites · Top 1%
- In United States#5,681of 1.2M sites · Top 1%
- Linens & Bedding, worldwide#45of 24,680 brands · Top 1%
- Linens & Bedding, United States#11of 5,362 brands · Top 1%
801K
estimated visits in September
1 mo ▲ +11.1%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Casper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Casper holds 2.0 out of 5 on Trustpilot over 6,093 reviews, 16 of them in the last twelve months: 70% of customers give five stars and 9% one star. That volume places Casper in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Casper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Casper sells on Shopify, 92% of its catalogue in stock. The best seller is The One, at US$874.00–US$1,948.00, followed by Original Pillow Double Pack and Original Pillow.
#1The OneCasperUS$874.00–US$1,948.00In stock
#2Original Pillow Double PackCasperUS$150.00–US$190.00In stock- #3Original PillowCasperUS$75.00–US$95.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Casper in its comparison group.
- Average rating
- 4.13 / 5
- Rated products
- 42% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$2,726.00
- Currency
- USD
04 · Ads
What Casper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Casper runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2025 (image, text, video).
Part 3: upgrading our bedroom into a 5 star hotel!! @casperCasper6 Oct 2026video
Dream Max Cooling Hybrid MattressCasper6 Oct 2026video
Dream Max Cooling Hybrid MattressCasper5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Casper Sleep Inc.verified
Image ad20 Oct 2026Casper Sleep Inc.verified
Image ad20 Oct 2026Casper Sleep Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Casper.
The creators who tag @casper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @casper on Instagram, led by City Point BKLYN (33.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCity Point BKLYN@citypointbklyn · 🇺🇸 US | Food cooking nutrition Creator | 33.9K | 0.1% | 2 | Tagged @casper |
06 · Competitors according to Gravity
Who Casper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Casper among Linens & Bedding brands in United States. The closest is Compagnie du Lit, then lematelas.fr, mattressfirm.com, emma-matratze.de, ProSpánek SE, SAMPUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Compagnie du Litlacompagniedulit.com | |||||||
| lematelas.frlematelas.fr | |||||||
| mattressfirm.commattressfirm.com | |||||||
| emma-matratze.deemma-matratze.de | |||||||
| ProSpánek SEprospanek.cz | |||||||
| SAMPURsampur.com |
07 · Company
The company behind Casper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Casper is a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in June 1995. It employs about 810 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2014, per LinkedIn
- Domain registered
- 3 Jun 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 810 on LinkedIn · 201-500
- Funding stage
- M and a · last deal: series d
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- casper.com · Shopify · USD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Casper
What people ask Google about Casper.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Casper legit?
According to Gravity by Benchr, Casper is a brand based in New York, United States: its website has existed since June 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 810 people on LinkedIn, it has 194,464 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Casper reviews
Customers rate Casper 2.0 out of 5 on Trustpilot over 6,093 reviews, 16 of them in the last twelve months: 70% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Casper known for?
Casper Sleep is a company that sells mattresses and sleep products including pillows, bedding, and furniture, designed in-house by their R&D team. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Casper cost?
Casper's best seller, The One, sells from US$874.00 to US$1,948.00 on casper.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check casper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Casper have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Casper advertises on Facebook and Instagram and on Google, where its offers often run. Check casper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Casper?
Casper sells on its own website, casper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Casper?
Gravity by Benchr records a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in 1995, with 810 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Casper doing well?
Not at the moment. Gravity by Benchr estimates about 801,500 visits to casper.com in September 2026, up 11% in a month and down 6% over three months. Casper ranks #11 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Casper use?
Gravity by Benchr identifies casper.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Casper's ad budget?
Gravity by Benchr does not publish a spend figure for Casper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Casper ranks #11 of 5,362 by estimated traffic. Its closest competitors on the same market are Compagnie du Lit, lematelas.fr, mattressfirm.com, emma-matratze.de, ProSpánek SE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Casper.