Brand page · Optics · United States
Celestron: 310K visits a month, 46 active Meta ads, Gravity score 520.
Celestron — Celestron is an American telescope and optics company that designs, manufactures and imports high-quality optical products including telescopes, binoculars, spotting scopes and microscopes for serious and amateur astronomers and hobbyists. In September 2026 celestron.com drew an estimated 310K visits, down 27% on the month before. It ranks #3 of 284 Optics brands in United States and holds a 2.2 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Optics brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Celestron is an American telescope and optics company that designs, manufactures and imports high-quality optical products including telescopes, binoculars, spotting scopes and microscopes for serious and amateur astronomers and hobbyists.
01 · Traffic
How much traffic Celestron gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Celestron drew an estimated 310K visits in September 2026, down 27% on the month before and up 2% over three months.
- Worldwide#36,485of 4.5M sites · Top 1%
- In United States#11,867of 1.2M sites · Top 5%
- Optics, worldwide#7of 1,607 brands · Top 1%
- Optics, United States#3of 284 brands · Top 5%
310K
estimated visits in September
1 mo ▼ −26.6%4 mo ▲ +1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Celestron.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Celestron holds 2.2 out of 5 on Trustpilot over 30 reviews, 13 of them in the last twelve months: 20% of customers give five stars and 53% one star. That volume places Celestron in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Binoculars Store Electronics Store Camera Store Telescope Store Electronics Company Photo Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Celestron sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Celestron sells on Shopify, 32% of its catalogue in stock. The best seller is EclipSmart 8-Piece Solar Eclipse Observing and Imaging Kit, at US$39.95, followed by EclipSmart Solar Eclipse Glasses Observing Kit and NexYZ DX Smartphone Adapter Kit.
#1EclipSmart 8-Piece Solar Eclipse Observing and Imaging KitCelestronUS$39.95In stock
#2EclipSmart Solar Eclipse Glasses Observing KitCelestronUS$11.95In stock
#3NexYZ DX Smartphone Adapter KitCelestronUS$71.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Celestron in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 16% of the catalogue
- In stock
- 32%
- Upper price quartile
- US$309.97
- Currency
- USD
04 · Ads
What Celestron is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Celestron runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Limited Time Savings Up To $1000 OffCelestron9 Oct 2026image
Huge Savings on EdgeHD Optics & EQ MountsCelestron1 Oct 2026image
Discover the universe from your backyard ✨🔭.Celestron24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CELESTRON ACQUISITION, LLCverified
Image ad20 Oct 2026CELESTRON ACQUISITION, LLCverified
Image ad20 Oct 2026CELESTRON ACQUISITION, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Celestron.
The creators who tag @celestronuniverse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @celestronuniverse on Instagram, led by Rich Addis Astrophotography (17.6K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRich Addis Astrophotography@richaddisastro · INTL | Photography visual arts Creator | 17.6K | 1.4% | 11 | Tagged @celestronuniverse |
06 · Competitors according to Gravity
Who Celestron competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Celestron among Optics brands in United States. The closest is Teleskop-Service Ransburg, then astroshop.de, First Light Optics, Svbony, bresser.de, High Point Scientific.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Teleskop-Service Ransburgteleskop-express.de | |||||||
| astroshop.deastroshop.de | |||||||
| First Light Opticsfirstlightoptics.com | |||||||
| Svbonysvbony.com | |||||||
| bresser.debresser.de | |||||||
| High Point Scientifichighpointscientific.com |
07 · Company
The company behind Celestron.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Celestron is a company based in Torrance, United States, founded in 1960 according to LinkedIn, on a domain registered in September 1996. It employs about 101 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Torrance
- Founded
- 1960, per LinkedIn
- Domain registered
- 30 Sept 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 101 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- celestron.com · Shopify · USD
- Catalogue
- 300 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Celestron
What people ask Google about Celestron.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Celestron legit or a scam?
According to Gravity by Benchr, Celestron is a brand based in Torrance, United States: its website has existed since September 1996, it sells on a Shopify store, it employs 101 people on LinkedIn, it has 215,137 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Celestron?
Customers rate Celestron 2.2 out of 5 on Trustpilot over 30 reviews, 13 of them in the last twelve months: 20% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Celestron?
Celestron is an American telescope and optics company that designs, manufactures and imports high-quality optical products including telescopes, binoculars, spotting scopes and microscopes for serious and amateur astronomers and hobbyists. Gravity by Benchr classifies it under Optics, with Scopes making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Celestron prices: how much is it?
Celestron's best seller, EclipSmart 8-Piece Solar Eclipse Observing and Imaging Kit, sells US$39.95 on celestron.com. 32% of the catalogue is in stock. Gravity does not track prices daily: check celestron.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Celestron promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Celestron advertises on Facebook and Instagram and on Google, where its offers often run. Check celestron.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Celestron?
Celestron sells on its own website, celestron.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Celestron?
Gravity by Benchr records a company based in Torrance, United States, founded in 1960 according to LinkedIn, on a domain registered in 1996, with 101 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Celestron growing?
Yes. Gravity by Benchr estimates about 310,400 visits to celestron.com in September 2026, down 27% in a month and up 2% over three months. Celestron ranks #3 of 284 Optics brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Celestron use?
Gravity by Benchr identifies celestron.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Celestron spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Celestron on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Optics brands in United States?
Among Optics brands in United States in the Gravity by Benchr index, Celestron ranks #3 of 284 by estimated traffic. Its closest competitors on the same market are Teleskop-Service Ransburg, astroshop.de, First Light Optics, Svbony, bresser.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Celestron.