Brand page · Jewelry · United States
Chan Luu: 261K visits a month, 194 active Meta ads, Gravity score 567.
Chan Luu — Chan Luu is a Los Angeles based contemporary lifestyle brand offering handcrafted jewelry, scarf and apparel products that combine cultural elements worldwide with modern California influence. In September 2026 chanluu.com drew an estimated 261K visits, down 17% on the month before. It ranks #136 of 33,382 Jewelry brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Chan Luu is a Los Angeles based contemporary lifestyle brand offering handcrafted jewelry, scarf and apparel products that combine cultural elements worldwide with modern California influence.
01 · Traffic
How much traffic Chan Luu gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Chan Luu drew an estimated 261K visits in September 2026, down 17% on the month before and down 25% over three months.
- Worldwide#41,898of 4.5M sites · Top 1%
- In United States#13,652of 1.2M sites · Top 5%
- Jewelry, worldwide#698of 132,285 brands · Top 1%
- Jewelry, United States#136of 33,382 brands · Top 1%
261K
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −24.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Chan Luu.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Chan Luu holds 2.8 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 13% of customers give five stars and 63% one star.
Jewelry Designer Fashion Accessories Store Jewelry Store Costume Jewelry Shop Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Chan Luu sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Chan Luu sells on Shopify, 98% of its catalogue in stock. The best seller is Mizumi Earrings Abalone, at US$250.00, followed by Kyanite and Pearl Drop Earrings and Gold Bar Chain Thread Earrings.
#1Mizumi Earrings AbaloneChan LuuUS$250.00In stock
#2Kyanite and Pearl Drop EarringsChan LuuUS$125.00In stock
#3Gold Bar Chain Thread EarringsChan LuuUS$95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Chan Luu in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 53% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$390.00
- Currency
- USD
04 · Ads
What Chan Luu is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Chan Luu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Find your favorite piece!Chan Luu5 Oct 2026image
New: Fall '26 CollectionChan Luu3 Oct 2026image
Chan Luu2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Chan Luu, Inc.verified
Text ad20 Oct 2026Chan Luu, Inc.verified
Text ad20 Oct 2026Chan Luu, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Chan Luu.
The creators who tag @chanluu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chanluu on Instagram, led by Cat Chen (12.5K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCat Chen@catchenny · 🇺🇸 US | Fashion style luxury Creator | 12.5K | 2.2% | 5 | Tagged @chanluu |
06 · Competitors according to Gravity
Who Chan Luu competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Chan Luu among Jewelry brands in United States. The closest is naturo, then anuskas.com, Uno Alla Volta, マライカ MALAIKA, Beautiful Earth Boutique, isaiahgarza.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| naturonaturocraftshop.com | |||||||
| anuskas.comanuskas.com | |||||||
| Uno Alla Voltaunoallavolta.com | |||||||
| マライカ MALAIKAmalaika.jp | |||||||
| Beautiful Earth Boutiqueus.beautifulearthboutique.com | |||||||
| isaiahgarza.comisaiahgarza.com |
07 · Company
The company behind Chan Luu.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Chan Luu is a company based in Los Angeles, United States, founded in 1996 according to LinkedIn, on a domain registered in January 2002. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 1996, per LinkedIn
- Domain registered
- 4 Jan 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- chanluu.com · Shopify · USD
- Catalogue
- 117 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Chan Luu
What people ask Google about Chan Luu.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Chan Luu legit or a scam?
According to Gravity by Benchr, Chan Luu is a brand based in Los Angeles, United States: its website has existed since January 2002, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 156,211 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Chan Luu known for?
Chan Luu is a Los Angeles based contemporary lifestyle brand offering handcrafted jewelry, scarf and apparel products that combine cultural elements worldwide with modern California influence. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Chan Luu prices: how much is it?
Chan Luu's best seller, Mizumi Earrings Abalone, sells US$250.00 on chanluu.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check chanluu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Chan Luu discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Chan Luu advertises on Facebook and Instagram and on Google, where its offers often run. Check chanluu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Chan Luu?
Chan Luu sells on its own website, chanluu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Chan Luu?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 1996 according to LinkedIn, on a domain registered in 2002, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Chan Luu growing?
Not at the moment. Gravity by Benchr estimates about 261,300 visits to chanluu.com in September 2026, down 17% in a month and down 25% over three months. Chan Luu ranks #136 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Chan Luu use?
Gravity by Benchr identifies chanluu.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Chan Luu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Chan Luu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Chan Luu ranks #136 of 33,382 by estimated traffic. Its closest competitors on the same market are naturo, anuskas.com, Uno Alla Volta, マライカ MALAIKA, Beautiful Earth Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Chan Luu.