Brand page · Lighting · United Kingdom
Chaplins: 57.1K visits a month, 34 active Meta ads, Gravity score 655.
Chaplins — Chaplins Furniture Limited is a UK-based luxury furniture and contemporary lighting retailer with a Greater London showroom, offering designer pieces from Mid Century to Scandi and Italian styles. In September 2026 chaplins.co.uk drew an estimated 57.1K visits, down 24% on the month before. It ranks #44 of 1,041 Lighting brands in United Kingdom and holds a 4.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Lighting brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Chaplins Furniture Limited is a UK-based luxury furniture and contemporary lighting retailer with a Greater London showroom, offering designer pieces from Mid Century to Scandi and Italian styles.
01 · Traffic
How much traffic Chaplins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Chaplins drew an estimated 57.1K visits in September 2026, down 24% on the month before and down 9% over three months.
- Worldwide#151,695of 4.5M sites · Top 5%
- In United Kingdom#7,988of 192K sites · Top 5%
- Lighting, worldwide#724of 25,385 brands · Top 5%
- Lighting, United Kingdom#44of 1,041 brands · Top 5%
57.1K
estimated visits in September
1 mo ▼ −24.1%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Chaplins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Chaplins holds 4.0 out of 5 on Trustpilot over 11 reviews, 4 of them in the last twelve months: 64% of customers give five stars and 27% one star.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Chaplins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Chaplins's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Chaplins in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Chaplins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Chaplins runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
The Chaplins Autumn Sale is now on.Chaplins Furniture Ltd.6 Oct 2026image
The Chaplins Autumn Sale is now on.Chaplins Furniture Ltd.2 Oct 2026image
The Chaplins Autumn Sale is now on.Chaplins Furniture Ltd.2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Chaplins Furniture Ltdverified
Text ad20 Oct 2026Chaplins Furniture Ltdverified
Text ad20 Oct 2026Chaplins Furniture Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Chaplins.
The creators who tag @chaplinsfurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chaplinsfurniture on Instagram, led by Saw Bespoke (39.5K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSaw Bespoke@sawbespoke · 🇬🇧 GB | Decoration garden diy Creator | 39.5K | 2.1% | 1 | Tagged @chaplinsfurniture |
06 · Competitors according to Gravity
Who Chaplins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Chaplins among Lighting brands in United Kingdom. The closest is voltex.fr, then lumories.hr, Living Edge, Birddog Lighting, Ryssa, artvance.kz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| voltex.frvoltex.fr | |||||||
| lumories.hrlumories.hr | |||||||
| Living Edgelivingedge.com.au | |||||||
| Birddog Lightingbirddogdistributing.com | |||||||
| Ryssaryssa.pl | |||||||
| artvance.kzartvance.kz |
07 · Company
The company behind Chaplins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Chaplins is a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in January 1998. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1993, per LinkedIn
- Domain registered
- 30 Jan 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- chaplins.co.uk · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Chaplins
What people ask Google about Chaplins.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Chaplins legit or a scam?
According to Gravity by Benchr, Chaplins is a brand based in United Kingdom: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 20 people on LinkedIn, it has 22,791 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Chaplins reviews
Customers rate Chaplins 4.0 out of 5 on Trustpilot over 11 reviews, 4 of them in the last twelve months: 64% give five stars, 27% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Chaplins sell?
Chaplins Furniture Limited is a UK-based luxury furniture and contemporary lighting retailer with a Greater London showroom, offering designer pieces from Mid Century to Scandi and Italian styles. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Chaplins have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Chaplins advertises on Facebook and Instagram and on Google, where its offers often run. Check chaplins.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Chaplins?
Chaplins sells on its own website, chaplins.co.uk, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Chaplins?
Gravity by Benchr records a company based in United Kingdom, founded in 1993 according to LinkedIn, on a domain registered in 1998, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Chaplins doing well?
Not at the moment. Gravity by Benchr estimates about 57,100 visits to chaplins.co.uk in September 2026, down 24% in a month and down 9% over three months. Chaplins ranks #44 of 1,041 Lighting brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Chaplins use?
Gravity by Benchr identifies chaplins.co.uk as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Chaplins spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Chaplins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United Kingdom?
Among Lighting brands in United Kingdom in the Gravity by Benchr index, Chaplins ranks #44 of 1,041 by estimated traffic. Its closest competitors on the same market are voltex.fr, lumories.hr, Living Edge, Birddog Lighting, Ryssa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Chaplins.