Brand page · Clothing · Pakistan
CHARCOAL: 390K visits a month, 43 active Meta ads, Gravity score 519.
CHARCOAL — Charcoal Clothing is a Pakistani menswear brand that designs and retails men's formal and casual clothing including shirts, suiting, shalwar kameez, kurta, jackets, waistcoats and accessories. In September 2026 charcoal.com.pk drew an estimated 390K visits, down 3% on the month before. It ranks #23 of 1,253 Clothing brands in Pakistan.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Pakistan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Charcoal Clothing is a Pakistani menswear brand that designs and retails men's formal and casual clothing including shirts, suiting, shalwar kameez, kurta, jackets, waistcoats and accessories.
01 · Traffic
How much traffic CHARCOAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CHARCOAL drew an estimated 390K visits in September 2026, down 3% on the month before and up 64% over three months.
- Worldwide#30,384of 4.5M sites · Top 1%
- In Pakistan#117of 20.3K sites · Top 1%
- Clothing, worldwide#2,573of 459,295 brands · Top 1%
- Clothing, Pakistan#23of 1,253 brands · Top 5%
390K
estimated visits in September
1 mo ▼ −2.8%4 mo ▲ +63.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CHARCOAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CHARCOAL holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CHARCOAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CHARCOAL sells on Shopify, 16% of its catalogue in stock. The best seller is T SHIRT ROUND NECK FULL SLEEVE ROYAL BLUE GREY, at PKR 1,295, followed by MOCK NECK KNITTED JACKET NAVY and MOCK NECK JACKET NAVY.
#1T SHIRT ROUND NECK FULL SLEEVE ROYAL BLUE GREYCHARCOALPKR 1,295In stock
#2MOCK NECK KNITTED JACKET NAVYCHARCOALPKR 2,038In stock
#3MOCK NECK JACKET NAVYCHARCOALPKR 1,878In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CHARCOAL in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 24% of the catalogue
- In stock
- 16%
- Upper price quartile
- US$11.35
- Currency
- PKR
04 · Ads
What CHARCOAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CHARCOAL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
CHARCOAL (Official Page)CHARCOAL (Official Page)6 Oct 2026image
CHARCOAL (Official Page)CHARCOAL (Official Page)6 Oct 2026image
CHARCOAL (Official Page)CHARCOAL (Official Page)6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Charcoal private limitedverified
Text ad19 Oct 2026Charcoal private limitedverified
Image ad19 Oct 2026Charcoal private limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CHARCOAL.
The creators who tag @charcoal.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @charcoal.official on Instagram, led by Faheem Choudhary (15.3K followers, 5.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFaheem Choudhary@zidii_xh · 🇵🇰 PK | Fashion style luxury Creator | 15.3K | 5.9% | 12 | Tagged @charcoal.official |
06 · Competitors according to Gravity
Who CHARCOAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CHARCOAL among Clothing brands in Pakistan. The closest is suitdirect.co.uk, then Blackberrys, Twillory, M.J. Bale, Peter Jackson, Fursac.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| suitdirect.co.uksuitdirect.co.uk | |||||||
| Blackberrysblackberrys.com | |||||||
| Twillorytwillory.com | |||||||
| M.J. Balemjbale.com | |||||||
| Peter Jacksonpeterjacksons.com | |||||||
| Fursacfursac.com |
07 · Company
The company behind CHARCOAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CHARCOAL is a company based in Lahore, Pakistan, founded in 2008 according to LinkedIn. It employs about 252 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇰 Pakistan · Lahore
- Founded
- 2008, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 252 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- charcoal.com.pk · Shopify · PKR
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CHARCOAL
What people ask Google about CHARCOAL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CHARCOAL legit?
According to Gravity by Benchr, CHARCOAL is a brand based in Lahore, Pakistan: it sells on a Shopify store, it employs 252 people on LinkedIn, it has 417,301 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is CHARCOAL known for?
Charcoal Clothing is a Pakistani menswear brand that designs and retails men's formal and casual clothing including shirts, suiting, shalwar kameez, kurta, jackets, waistcoats and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
CHARCOAL prices: how much is it?
CHARCOAL's best seller, T SHIRT ROUND NECK FULL SLEEVE ROYAL BLUE GREY, sells PKR 1,295 on charcoal.com.pk. 16% of the catalogue is in stock. Gravity does not track prices daily: check charcoal.com.pk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a CHARCOAL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CHARCOAL advertises on Facebook and Instagram and on Google, where its offers often run. Check charcoal.com.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CHARCOAL?
CHARCOAL sells on its own website, charcoal.com.pk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CHARCOAL?
Gravity by Benchr records a company based in Lahore, Pakistan, founded in 2008 according to LinkedIn, with 252 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CHARCOAL growing?
Yes. Gravity by Benchr estimates about 390,500 visits to charcoal.com.pk in September 2026, down 3% in a month and up 64% over three months. CHARCOAL ranks #23 of 1,253 Clothing brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CHARCOAL use?
Gravity by Benchr identifies charcoal.com.pk as a Shopify store (standard plan, not Shopify Plus), selling in PKR. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is CHARCOAL's ad budget?
Gravity by Benchr does not publish a spend figure for CHARCOAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Pakistan?
Among Clothing brands in Pakistan in the Gravity by Benchr index, CHARCOAL ranks #23 of 1,253 by estimated traffic. Its closest competitors on the same market are suitdirect.co.uk, Blackberrys, Twillory, M.J. Bale, Peter Jackson. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CHARCOAL.