Brand page · Sofas · Hong Kong SAR China
CHITA: 578K visits a month, 251 active Meta ads.
CHITA — CHITA LIVING is a furniture brand that sells modern and mid-century furniture including sofas, recliners, accent chairs, dining seating, and more for home interiors. In September 2026 chitaliving.com drew an estimated 578K visits, up 38% on the month before. It ranks #4 of 1,012 Sofas brands in Hong Kong SAR China.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
CHITA LIVING is a furniture brand that sells modern and mid-century furniture including sofas, recliners, accent chairs, dining seating, and more for home interiors.
01 · Traffic
How much traffic CHITA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CHITA drew an estimated 578K visits in September 2026, up 38% on the month before and up 25% over three months.
- Worldwide#22,144of 4.5M sites · Top 1%
- In United States#7,276of 1.2M sites · Top 1%
- Sofas, worldwide#29of 7,681 brands · Top 1%
- Sofas, United States#4of 1,012 brands · Top 1%
578K
estimated visits in September
1 mo ▲ +37.9%4 mo ▲ +24.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CHITA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CHITA holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Furniture Accessories Furniture Store Furniture Manufacturer Sofa Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CHITA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CHITA sells on Shopify, 81% of its catalogue in stock. The best seller is Tracee Power Swivel Nursery Glider Recliner, at US$671.99–US$839.99, followed by Tracee Modern Power Swivel Glider Recliner and Nova Swivel Bar & Counter Stool.
#1Tracee Power Swivel Nursery Glider ReclinerCHITAUS$671.99–US$839.99In stock
#2Tracee Modern Power Swivel Glider ReclinerCHITAUS$671.99–US$839.99In stock
#3Nova Swivel Bar & Counter StoolCHITAUS$159.99–US$399.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CHITA in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 65% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$1,307.24
- Currency
- USD
04 · Ads
What CHITA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CHITA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
CHITA FurnitureCHITA Furniture7 Oct 2026image
The perfect finishing touch for our kitchen space 🤎 We chose the Charlotte Modern Counter Stool from @chitaliving and couldn’t be happier wCHITA Furniture7 Oct 2026video
Sat here for 3 hours trading the NY AM session. These stools are so comfy and supportive! @chitaliving #counterstools #homedecor #nycapartCHITA Furniture7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026适达（香港）进出口有限公司verified
Image ad21 Oct 2026适达（香港）进出口有限公司verified
Text ad21 Oct 2026适达（香港）进出口有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CHITA.
The creators who tag @chitaliving on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @chitaliving on Instagram, led by Marianne Fermin (31.3K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarianne Fermin@marianneferminr · 🇦🇷 AR | Decoration garden diy Creator | 31.3K | 0.8% | 4 | Tagged @chitaliving |
06 · Competitors according to Gravity
Who CHITA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CHITA among Sofas brands in Hong Kong SAR China. The closest is la-z-boy.com, then roomstogo.com, Natuzzi, What's New Furniture, bassettfurniture.com, poltronesofa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| la-z-boy.comla-z-boy.com | |||||||
| roomstogo.comroomstogo.com | |||||||
| Natuzzinatuzzi.com | |||||||
| What's New Furniturewhatsnewfurniture.com | |||||||
| bassettfurniture.combassettfurniture.com | |||||||
| poltronesofa.compoltronesofa.com |
07 · Company
The company behind CHITA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CHITA is a company based in WAN CHAI, Hong Kong SAR China, founded in 2018 according to LinkedIn, on a domain registered in September 2018. It employs about 200 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · WAN CHAI
- Founded
- 2018, per LinkedIn
- Domain registered
- 28 Sept 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 200 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- chitaliving.com · Shopify · USD
- Catalogue
- 227 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CHITA
What people ask Google about CHITA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CHITA legit or a scam?
According to Gravity by Benchr, CHITA is a brand based in WAN CHAI, Hong Kong SAR China: its website has existed since September 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 200 people on LinkedIn, it has 82,937 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is CHITA?
CHITA LIVING is a furniture brand that sells modern and mid-century furniture including sofas, recliners, accent chairs, dining seating, and more for home interiors. Gravity by Benchr classifies it under Sofas, with Sectional Sofas making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is CHITA expensive?
CHITA's best seller, Tracee Power Swivel Nursery Glider Recliner, sells from US$671.99 to US$839.99 on chitaliving.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check chitaliving.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a CHITA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CHITA advertises on Facebook and Instagram and on Google, where its offers often run. Check chitaliving.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CHITA?
CHITA sells on its own website, chitaliving.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind CHITA?
Gravity by Benchr records a company based in WAN CHAI, Hong Kong SAR China, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is CHITA growing?
Yes. Gravity by Benchr estimates about 577,600 visits to chitaliving.com in September 2026, up 38% in a month and up 25% over three months. CHITA ranks #4 of 1,012 Sofas brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CHITA use?
Gravity by Benchr identifies chitaliving.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does CHITA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CHITA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Hong Kong SAR China?
Among Sofas brands in Hong Kong SAR China in the Gravity by Benchr index, CHITA ranks #4 of 1,012 by estimated traffic. Its closest competitors on the same market are la-z-boy.com, roomstogo.com, Natuzzi, What's New Furniture, bassettfurniture.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CHITA.