Brand page · Kitchen & Dining · United States
Circulon: 85.8K visits a month, 64 active Meta ads, Gravity score 638.
Circulon — Circulon is a brand that sells premium cookware and bakeware for home chefs, featuring nonstick cookware with high performance, durability and easy cleanup. In September 2026 circulon.com drew an estimated 85.8K visits, up 9% on the month before. It ranks #385 of 25,135 Kitchen & Dining brands in United States and holds a 1.6 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Circulon is a brand that sells premium cookware and bakeware for home chefs, featuring nonstick cookware with high performance, durability and easy cleanup.
01 · Traffic
How much traffic Circulon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Circulon drew an estimated 85.8K visits in September 2026, up 9% on the month before and down 3% over three months.
- Worldwide#106,912of 4.5M sites · Top 5%
- In United States#34,890of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#2,585of 145,612 brands · Top 5%
- Kitchen & Dining, United States#385of 25,135 brands · Top 5%
85.8K
estimated visits in September
1 mo ▲ +9.0%4 mo ▼ −2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Circulon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Circulon holds 1.6 out of 5 on Trustpilot over 34 reviews, 4 of them in the last twelve months: 9% of customers give five stars and 79% one star. That volume places Circulon in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Circulon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Circulon sells on Shopify, 89% of its catalogue in stock. The best seller is 5-Piece Nonstick Cookware Set, at US$149.99, followed by 10-Piece ScratchDefense™ Nonstick Cookware Set and 12-Inch Frying Pan: ScratchDefense™ Nonstick Fry Pans.
#15-Piece Nonstick Cookware SetCirculonUS$149.99In stock
#210-Piece ScratchDefense™ Nonstick Cookware SetCirculonUS$329.99In stock
#312-Inch Frying Pan: ScratchDefense™ Nonstick Fry PansCirculonUS$69.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Circulon in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 98% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$149.99
- Currency
- USD
04 · Ads
What Circulon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Circulon runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Metal Utensil Safe CookwareCirculon7 Oct 2026video
Shop Circulon CookwareCirculon6 Oct 2026image
CirculonCirculon6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Meyer Corporation U.S.verified
Text ad20 Oct 2026Meyer Corporation U.S.verified
Text ad19 Oct 2026Meyer Corporation U.S.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Circulon.
The creators who tag @circulon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @circulon on Instagram, led by Mrs. Parveez | Food Catering Service (18.2K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMrs. Parveez | Food Catering Service@haalasdastarkhaan · 🇮🇳 IN | Food cooking nutrition Creator | 18.2K | 1.6% | 7 | Tagged @circulon |
06 · Competitors according to Gravity
Who Circulon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Circulon among Kitchen & Dining brands in United States. The closest is Anolon, then Gotham Steel, Xtrema Pure Ceramic Cookware, Great Jones, Yosukata Store US, Carote.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Anolonanolon.com | |||||||
| Gotham Steelgothamsteel.com | |||||||
| Xtrema Pure Ceramic Cookwarextrema.com | |||||||
| Great Jonesgreatjonesgoods.com | |||||||
| Yosukata Store USus.yosukata.com | |||||||
| Carotemycarote.com |
07 · Company
The company behind Circulon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Circulon is a company based in Vallejo, United States, on a domain registered in June 1998.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Vallejo
- Founded
- Data not available
- Domain registered
- 16 Jun 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- circulon.com · Shopify · USD
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Circulon
What people ask Google about Circulon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Circulon a legit company?
According to Gravity by Benchr, Circulon is a brand based in Vallejo, United States: its website has existed since June 1998, it sells on a Shopify store, it has 32,799 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Circulon reviews: is it worth it?
Customers rate Circulon 1.6 out of 5 on Trustpilot over 34 reviews, 4 of them in the last twelve months: 9% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Circulon sell?
Circulon is a brand that sells premium cookware and bakeware for home chefs, featuring nonstick cookware with high performance, durability and easy cleanup. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Circulon prices: how much is it?
Circulon's best seller, 5-Piece Nonstick Cookware Set, sells US$149.99 on circulon.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check circulon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Circulon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Circulon advertises on Facebook and Instagram and on Google, where its offers often run. Check circulon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Circulon?
Circulon sells on its own website, circulon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Circulon?
Gravity by Benchr records a company based in Vallejo, United States, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Circulon growing?
Not at the moment. Gravity by Benchr estimates about 85,800 visits to circulon.com in September 2026, up 9% in a month and down 3% over three months. Circulon ranks #385 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Circulon use?
Gravity by Benchr identifies circulon.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Circulon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Circulon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Circulon ranks #385 of 25,135 by estimated traffic. Its closest competitors on the same market are Anolon, Gotham Steel, Xtrema Pure Ceramic Cookware, Great Jones, Yosukata Store US. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Circulon.