Brand page · Household Supplies · Sweden
Clas Ohlson: 15.7M visits a month, 32 active Meta ads.
Clas Ohlson — Clas Ohlson is a retail company that helps people fix their homes with practical and sustainable solutions at attractive prices. In September 2026 clasohlson.com drew an estimated 15.7M visits, down 5% on the month before. It ranks #1 of 151 Household Supplies brands in Sweden and holds a 4.4 Trustpilot rating over 16,356 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Clas Ohlson is a retail company that helps people fix their homes with practical and sustainable solutions at attractive prices.
01 · Traffic
How much traffic Clas Ohlson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Clas Ohlson drew an estimated 15.7M visits in September 2026, down 5% on the month before and up 4% over three months.
- Worldwide#1,402of 4.5M sites · Top 1%
- In Sweden#4of 27.3K sites · Top 1%
- Household Supplies, worldwide#1of 30,320 brands · Top 1%
- Household Supplies, Sweden#1of 151 brands · Top 1%
15.7M
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Clas Ohlson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Clas Ohlson holds 4.4 out of 5 on Trustpilot over 16,356 reviews, 15,718 of them in the last twelve months: 71% of customers give five stars and 8% one star. That volume places Clas Ohlson in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Clas Ohlson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Clas Ohlson's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Clas Ohlson in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Clas Ohlson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Clas Ohlson runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2022 (image, text, video).
Säsongens varor hos Clas Ohlson!Clas Ohlson Sverige7 Oct 2026video
Nyheter hos Clas Ohlson!Clas Ohlson Sverige7 Oct 2026video
Vi fixar det!Clas Ohlson Sverige7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Clas Ohlson ABverified
Text ad21 Oct 2026Clas Ohlson Oyverified
Text ad21 Oct 2026Clas Ohlson ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Clas Ohlson.
The creators who tag @clasohlsonsverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @clasohlsonsverige on Instagram, led by HAIDI DASOUKI (131K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHAIDI DASOUKI@haididasouki · 🇸🇪 SE | Parenting family Creator | 131K | 1.3% | 3 | Tagged @clasohlsonsverige |
06 · Competitors according to Gravity
Who Clas Ohlson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Clas Ohlson among Household Supplies brands in Sweden. The closest is Proffsmagasinet, then eGospodarul, vidaxl.no, MR D.I.Y, Sonderpreis Baumarkt, dcm-ekurashi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Proffsmagasinetproffsmagasinet.se | |||||||
| eGospodarulegospodarul.ro | |||||||
| vidaxl.novidaxl.no | |||||||
| MR D.I.Ymrdiy.com | |||||||
| Sonderpreis Baumarktsonderpreis-baumarkt.de | |||||||
| dcm-ekurashi.comdcm-ekurashi.com |
07 · Company
The company behind Clas Ohlson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Clas Ohlson is a company based in Sweden, founded in 1918 according to LinkedIn, on a domain registered in October 1996. It employs about 2,520 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1918, per LinkedIn
- Domain registered
- 10 Oct 1996
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,520 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- clasohlson.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Clas Ohlson
What people ask Google about Clas Ohlson.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Clas Ohlson legit?
According to Gravity by Benchr, Clas Ohlson is a brand based in Sweden: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 2,520 people on LinkedIn, it has 97,443 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Clas Ohlson reviews
Customers rate Clas Ohlson 4.4 out of 5 on Trustpilot over 16,356 reviews, 15,718 of them in the last twelve months: 71% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Clas Ohlson known for?
Clas Ohlson is a retail company that helps people fix their homes with practical and sustainable solutions at attractive prices. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Clas Ohlson promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Clas Ohlson advertises on Facebook and Instagram and on Google, where its offers often run. Check clasohlson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Clas Ohlson?
Gravity by Benchr records a company based in Sweden, founded in 1918 according to LinkedIn, on a domain registered in 1996, with 2,520 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Clas Ohlson growing?
Yes. Gravity by Benchr estimates about 15,720,100 visits to clasohlson.com in September 2026, down 5% in a month and up 4% over three months. Clas Ohlson ranks #1 of 151 Household Supplies brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Clas Ohlson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Clas Ohlson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Sweden?
Among Household Supplies brands in Sweden in the Gravity by Benchr index, Clas Ohlson ranks #1 of 151 by estimated traffic. Its closest competitors on the same market are Proffsmagasinet, eGospodarul, vidaxl.no, MR D.I.Y, Sonderpreis Baumarkt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Clas Ohlson.