Brand page · Kitchen & Dining · United States
Coldest: 352K visits a month, 806 active Meta ads, Gravity score 521.
Coldest — Coldest is a drinkware brand that sells tumblers, water bottles, and insulated bottles with handles, offering products that stay colder longer than the competition. In September 2026 coldest.com drew an estimated 352K visits, down 31% on the month before. It ranks #75 of 25,135 Kitchen & Dining brands in United States and holds a 3.7 Trustpilot rating over 72 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Coldest is a drinkware brand that sells tumblers, water bottles, and insulated bottles with handles, offering products that stay colder longer than the competition.
01 · Traffic
How much traffic Coldest gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coldest drew an estimated 352K visits in September 2026, down 31% on the month before and down 42% over three months.
- Worldwide#32,935of 4.5M sites · Top 1%
- In United States#10,691of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#636of 145,612 brands · Top 1%
- Kitchen & Dining, United States#75of 25,135 brands · Top 1%
352K
estimated visits in September
1 mo ▼ −30.5%4 mo ▼ −42.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Coldest.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coldest holds 3.7 out of 5 on Trustpilot over 72 reviews, 59 of them in the last twelve months: 51% of customers give five stars and 38% one star. That volume places Coldest in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Sportswear Store Fashion Accessories Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Coldest sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Coldest sells on Shopify, 75% of its catalogue in stock. The best seller is COLDEST 46oz Limitless Ultra v8, at US$64.99, followed by COLDEST 36oz Limitless Ultra v8 and Coldest Paracord Handle.
#1COLDEST 46oz Limitless Ultra v8ColdestUS$64.99In stock
#2COLDEST 36oz Limitless Ultra v8ColdestUS$54.99In stock
#3Coldest Paracord HandleColdestUS$11.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Coldest in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 83% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$58.99
- Currency
- USD
04 · Ads
What Coldest is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coldest runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Dying To ReadColdest8 Oct 2026image
Fits 99% of Cup Holders 🔮Coldest8 Oct 2026image
Enchanted OpalColdest8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dave Ribeiro LLCverified
Text ad21 Oct 2026Dave Ribeiro LLCverified
Image ad20 Oct 2026Dave Ribeiro LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Coldest.
The creators who tag @thecoldestwater on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thecoldestwater on Instagram, led by Reign The Magnificent (10.5K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RReign The Magnificent@reignthemagnificent · 🇺🇸 US | Parenting family Creator | 10.5K | 1.8% | 3 | Tagged @thecoldestwater |
06 · Competitors according to Gravity
Who Coldest competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coldest among Kitchen & Dining brands in United States. The closest is BruMate, then CORKCICLE., YETI Australia, Hydro Flask, Stanley 1913, rticoutdoors.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BruMateshop.brumate.com | |||||||
| CORKCICLE.corkcicle.com | |||||||
| YETI Australiaau.yeti.com | |||||||
| Hydro Flaskhydroflask.com | |||||||
| Stanley 1913stanley1913.com | |||||||
| rticoutdoors.comrticoutdoors.com |
07 · Company
The company behind Coldest.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coldest is a company based in Fort Myers, United States, founded in 2014 according to LinkedIn, on a domain registered in December 1998. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fort Myers
- Founded
- 2014, per LinkedIn
- Domain registered
- 16 Dec 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coldest.com · Shopify · USD
- Catalogue
- 201 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coldest
What people ask Google about Coldest.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coldest legit?
According to Gravity by Benchr, Coldest is a brand based in Fort Myers, United States: its website has existed since December 1998, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 122,019 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Coldest reviews: is it worth it?
Customers rate Coldest 3.7 out of 5 on Trustpilot over 72 reviews, 59 of them in the last twelve months: 51% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Coldest sell?
Coldest is a drinkware brand that sells tumblers, water bottles, and insulated bottles with handles, offering products that stay colder longer than the competition. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Coldest cost?
Coldest's best seller, COLDEST 46oz Limitless Ultra v8, sells US$64.99 on coldest.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check coldest.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Coldest promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Coldest advertises on Facebook and Instagram and on Google, where its offers often run. Check coldest.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Coldest?
Coldest sells on its own website, coldest.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Coldest?
Gravity by Benchr records a company based in Fort Myers, United States, founded in 2014 according to LinkedIn, on a domain registered in 1998, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Coldest doing well?
Not at the moment. Gravity by Benchr estimates about 352,300 visits to coldest.com in September 2026, down 31% in a month and down 42% over three months. Coldest ranks #75 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Coldest use?
Gravity by Benchr identifies coldest.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Coldest spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Coldest on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Coldest ranks #75 of 25,135 by estimated traffic. Its closest competitors on the same market are BruMate, CORKCICLE., YETI Australia, Hydro Flask, Stanley 1913. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coldest.