Brand page · Handbags, Wallets & Cases · Australia
Colette: 141K visits a month, 76 active Meta ads, Gravity score 593.
Colette — colette by colette hayman is an Australian brand that sells women's bags, jewellery and fashion accessories, offering affordable fashion trends with over 300 new items launching weekly. In September 2026 colettehayman.com.au drew an estimated 141K visits, up 2% on the month before. It ranks #19 of 939 Handbags, Wallets & Cases brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Handbags, Wallets & Cases brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
colette by colette hayman is an Australian brand that sells women's bags, jewellery and fashion accessories, offering affordable fashion trends with over 300 new items launching weekly.
01 · Traffic
How much traffic Colette gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Colette drew an estimated 141K visits in September 2026, up 2% on the month before and up 59% over three months.
- Worldwide#70,361of 4.5M sites · Top 5%
- In Australia#1,497of 105K sites · Top 5%
- Handbags, Wallets & Cases, worldwide#398of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, Australia#19of 939 brands · Top 5%
141K
estimated visits in September
1 mo ▲ +2.4%4 mo ▲ +58.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Colette.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Colette holds 3.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 40% of customers give five stars and 40% one star.
Fashion Accessories Store Handbags Shop Women's Clothing Store Bag Shop Bags and Luggage Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Colette sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Colette sells on Shopify, 59% of its catalogue in stock. The best seller is Caramel Baby Bag Backpack, at A$89.99, followed by Black Baby Bag Backpack and Black And Rose Gold Pocket Baby Bag.
#1Caramel Baby Bag BackpackColetteA$89.99In stock
#2Black Baby Bag BackpackColetteA$89.99In stock
#3Black And Rose Gold Pocket Baby BagColetteA$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Colette in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 40% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$41.84
- Currency
- AUD
04 · Ads
What Colette is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Colette runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Fits Your Whole Daycolette by colette hayman7 Oct 2026image
Just Landed 🍷colette by colette hayman7 Oct 2026image
Just Landed 🍷colette by colette hayman7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CBCH Australia Pty Ltdverified
Image ad21 Oct 2026CBCH Australia Pty Ltdverified
Text ad21 Oct 2026CBCH Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Colette.
The creators who tag @colettebycolettehayman on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @colettebycolettehayman on Instagram, led by Victoria Mykles (86.6K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVictoria Mykles@victoria_mykles · 🇦🇺 AU | Fashion style luxury Creator | 86.6K | 0.6% | 4 | Tagged @colettebycolettehayman |
06 · Competitors according to Gravity
Who Colette competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Colette among Handbags, Wallets & Cases brands in Australia. The closest is LOUIS QUATORZE, then Anya Hindmarch, Clare V., coccinelle.com, katespade.eu, Kate Spade Outlet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LOUIS QUATORZElouisquatorze.com | |||||||
| Anya Hindmarchanyahindmarch.com | |||||||
| Clare V.clarev.com | |||||||
| coccinelle.comcoccinelle.com | |||||||
| katespade.eukatespade.eu | |||||||
| Kate Spade Outletkatespadeoutlet.com |
07 · Company
The company behind Colette.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Colette is a company based in Alexandria, Australia. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- colettehayman.com.au · Shopify · AUD
- Catalogue
- 119 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Colette
What people ask Google about Colette.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Colette legit?
According to Gravity by Benchr, Colette is a brand based in Alexandria, Australia: it sells on a Shopify store, it employs 3 people on LinkedIn, it has 139,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Colette known for?
colette by colette hayman is an Australian brand that sells women's bags, jewellery and fashion accessories, offering affordable fashion trends with over 300 new items launching weekly. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Colette cost?
Colette's best seller, Caramel Baby Bag Backpack, sells A$89.99 on colettehayman.com.au. 59% of the catalogue is in stock. Gravity does not track prices daily: check colettehayman.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Colette promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Colette advertises on Facebook and Instagram and on Google, where its offers often run. Check colettehayman.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Colette?
Colette sells on its own website, colettehayman.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Colette?
Gravity by Benchr records a company based in Alexandria, Australia, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Colette doing well?
Yes. Gravity by Benchr estimates about 140,800 visits to colettehayman.com.au in September 2026, up 2% in a month and up 59% over three months. Colette ranks #19 of 939 Handbags, Wallets & Cases brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Colette use?
Gravity by Benchr identifies colettehayman.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Colette's ad budget?
Gravity by Benchr does not publish a spend figure for Colette on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Australia?
Among Handbags, Wallets & Cases brands in Australia in the Gravity by Benchr index, Colette ranks #19 of 939 by estimated traffic. Its closest competitors on the same market are LOUIS QUATORZE, Anya Hindmarch, Clare V., coccinelle.com, katespade.eu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Colette.