Brand page · Personal Care · United States
ColourPop: 2.1M visits a month, 65 active Meta ads, Gravity score 586.
ColourPop — ColourPop is a cosmetics brand that sells makeup products for eyes, lips and face, including Super Shock Shadow, glossy balms and liners, plus collaborations. In September 2026 colourpop.com drew an estimated 2.1M visits, up 22% on the month before. It ranks #23 of 33,626 Personal Care brands in United States and holds a 3.9 Trustpilot rating over 45,799 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ColourPop is a cosmetics brand that sells makeup products for eyes, lips and face, including Super Shock Shadow, glossy balms and liners, plus collaborations.
01 · Traffic
How much traffic ColourPop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ColourPop drew an estimated 2.1M visits in September 2026, up 22% on the month before and up 8% over three months.
- Worldwide#7,821of 4.5M sites · Top 1%
- In United States#2,633of 1.2M sites · Top 1%
- Personal Care, worldwide#249of 215,119 brands · Top 1%
- Personal Care, United States#23of 33,626 brands · Top 1%
2.1M
estimated visits in September
1 mo ▲ +22.3%4 mo ▲ +8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ColourPop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ColourPop holds 3.9 out of 5 on Trustpilot over 45,799 reviews, 47 of them in the last twelve months: 65% of customers give five stars and 14% one star. That volume places ColourPop in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, ColourPop scores 4.7 over 293 reviews.
Cosmetic Products Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ColourPop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ColourPop sells on Shopify, 97% of its catalogue in stock. The best seller is Flexitarian, at US$9.00, followed by Lunch Money and DGAF.
#1FlexitarianColourPopUS$9.00In stock
#2Lunch MoneyColourPopUS$9.00In stock
#3DGAFColourPopUS$7.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ColourPop in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 96% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$16.00
- Currency
- USD
04 · Ads
What ColourPop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ColourPop runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Shrek Glam Is Here! 💄💚ColourPop5 Oct 2026image
Fall Hard For Your LookColourPop2 Oct 2026video
Peel To RevealColourPop1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026ColourPop Cosmetics, LLCverified
Text ad21 Oct 2026ColourPop Cosmetics, LLCverified
Text ad21 Oct 2026ColourPop Cosmetics, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ColourPop.
The creators who tag @colourpopcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @colourpopcosmetics on Instagram, led by Emma @ColourpopCult (177K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmma @ColourpopCult@colourpopcult · 🇺🇸 US | Beauty cosmetics skincare Creator | 177K | 0.2% | 23 | Tagged @colourpopcosmetics |
06 · Competitors according to Gravity
Who ColourPop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ColourPop among Personal Care brands in United States. The closest is COVERGIRL, then SUGAR Cosmetics, wet n wild Beauty, e.l.f. Cosmetics, maybelline.it, KALEIDOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COVERGIRLcovergirl.com | |||||||
| SUGAR Cosmeticssugarcosmetics.com | |||||||
| wet n wild Beautywetnwildbeauty.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com | |||||||
| maybelline.itmaybelline.it | |||||||
| KALEIDOSkaleidos.com |
07 · Company
The company behind ColourPop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ColourPop is a company based in Oxnard, United States, on a domain registered in July 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oxnard
- Founded
- Data not available
- Domain registered
- 7 Jul 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- colourpop.com · Shopify · USD
- Catalogue
- 177 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ColourPop
What people ask Google about ColourPop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ColourPop legit?
According to Gravity by Benchr, ColourPop is a brand based in Oxnard, United States: its website has existed since July 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 9,419,292 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ColourPop reviews: is it worth it?
Customers rate ColourPop 3.9 out of 5 on Trustpilot over 45,799 reviews, 47 of them in the last twelve months: 65% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, ColourPop scores 4.7 over 293 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ColourPop sell?
ColourPop is a cosmetics brand that sells makeup products for eyes, lips and face, including Super Shock Shadow, glossy balms and liners, plus collaborations. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ColourPop cost?
ColourPop's best seller, Flexitarian, sells US$9.00 on colourpop.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check colourpop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ColourPop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ColourPop advertises on Facebook and Instagram and on Google, where its offers often run. Check colourpop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ColourPop?
ColourPop sells on its own website, colourpop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ColourPop?
Gravity by Benchr records a company based in Oxnard, United States, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ColourPop doing well?
Yes. Gravity by Benchr estimates about 2,144,200 visits to colourpop.com in September 2026, up 22% in a month and up 8% over three months. ColourPop ranks #23 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ColourPop use?
Gravity by Benchr identifies colourpop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ColourPop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ColourPop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, ColourPop ranks #23 of 33,626 by estimated traffic. Its closest competitors on the same market are COVERGIRL, SUGAR Cosmetics, wet n wild Beauty, e.l.f. Cosmetics, maybelline.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ColourPop.