Brand page · Clothing · United States
Columbia Sportswear: 5.6M visits a month, 547 active Meta ads.
Columbia Sportswear — Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear including apparel, footwear, and accessories fortified with industry-leading technologies. In September 2026 columbia.com drew an estimated 5.6M visits, down 7% on the month before. It ranks #16 of 97,158 Clothing brands in United States and holds a 1.4 Trustpilot rating over 1,060 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear including apparel, footwear, and accessories fortified with industry-leading technologies.
01 · Traffic
How much traffic Columbia Sportswear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Columbia Sportswear drew an estimated 5.6M visits in September 2026, down 7% on the month before and up 25% over three months.
- Worldwide#3,564of 4.5M sites · Top 1%
- In United States#1,239of 1.2M sites · Top 1%
- Clothing, worldwide#223of 459,295 brands · Top 1%
- Clothing, United States#16of 97,158 brands · Top 1%
5.6M
estimated visits in September
1 mo ▼ −7.4%4 mo ▲ +24.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Columbia Sportswear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Columbia Sportswear holds 1.4 out of 5 on Trustpilot over 1,060 reviews, 247 of them in the last twelve months: 6% of customers give five stars and 87% one star. That volume places Columbia Sportswear in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Shoe Store Activewear Store Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Columbia Sportswear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Columbia Sportswear's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Columbia Sportswear in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Columbia Sportswear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Columbia Sportswear runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Women's Timber MeadowColumbia Sportswear14 Oct 2026video
Women's Timber MeadowColumbia Sportswear14 Oct 2026image
Women's Timber MeadowColumbia Sportswear14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Columbia Sportswear Companyverified
Text ad21 Oct 2026Columbia Sportswear Companyverified
Text ad21 Oct 2026Columbia Sportswear Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Columbia Sportswear.
The creators who tag @columbia1938 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @columbia1938 on Instagram, led by USASA Snowboard & Freeski (18.4K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUSASA Snowboard & Freeski@usasasnow · 🇺🇸 US | Fitness sport bodybuilding Creator | 18.4K | 1.8% | 14 | Tagged @columbia1938 |
06 · Competitors according to Gravity
Who Columbia Sportswear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Columbia Sportswear among Clothing brands in United States. The closest is columbiasportswear.de, then Columbia, Columbia, columbiasportswearcompany.com, thenorthface.cl, Outdoor Research.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| columbiasportswear.decolumbiasportswear.de | |||||||
| Columbiacolumbiachile.cl | |||||||
| Columbiacolumbia.com.co | |||||||
| columbiasportswearcompany.comcolumbiasportswearcompany.com | |||||||
| thenorthface.clthenorthface.cl | |||||||
| Outdoor Researchoutdoorresearch.com |
07 · Company
The company behind Columbia Sportswear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Columbia Sportswear is a company based in United States, on a domain registered in May 1993. It employs about 8,148 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 4 May 1993
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,148 on LinkedIn · 5,001-10,000
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- columbia.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Columbia Sportswear
What people ask Google about Columbia Sportswear.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Columbia Sportswear legit?
According to Gravity by Benchr, Columbia Sportswear is a brand based in United States: its website has existed since May 1993, it sells on a Salesforce_commerce store, it employs 8,148 people on LinkedIn, it has 726,010 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Columbia Sportswear reviews
Customers rate Columbia Sportswear 1.4 out of 5 on Trustpilot over 1,060 reviews, 247 of them in the last twelve months: 6% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Columbia Sportswear sell?
Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear including apparel, footwear, and accessories fortified with industry-leading technologies. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Columbia Sportswear have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Columbia Sportswear advertises on Facebook and Instagram and on Google, where its offers often run. Check columbia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Columbia Sportswear?
Columbia Sportswear sells on its own website, columbia.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Columbia Sportswear?
Gravity by Benchr records a company based in United States, whose domain was registered in 1993, with 8,148 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Columbia Sportswear growing?
Yes. Gravity by Benchr estimates about 5,620,600 visits to columbia.com in September 2026, down 7% in a month and up 25% over three months. Columbia Sportswear ranks #16 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Columbia Sportswear use?
Gravity by Benchr identifies columbia.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Columbia Sportswear spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Columbia Sportswear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Columbia Sportswear ranks #16 of 97,158 by estimated traffic. Its closest competitors on the same market are columbiasportswear.de, Columbia, Columbia, columbiasportswearcompany.com, thenorthface.cl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Columbia Sportswear.