Brand page · Clothing Accessories
Coolframes: 338K visits a month, 21 active Meta ads.
Coolframes — Coolframes is an optical eyewear and sunglasses retailer that has been in business since 1997 and is an authorized Cartier dealer. In September 2026 coolframes.com drew an estimated 338K visits, down 9% on the month before. It ranks #86 of 34,142 Clothing Accessories brands and holds a 3.8 Trustpilot rating over 4,677 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Coolframes is an optical eyewear and sunglasses retailer that has been in business since 1997 and is an authorized Cartier dealer.
01 · Traffic
How much traffic Coolframes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coolframes drew an estimated 338K visits in September 2026, down 9% on the month before and down 11% over three months.
- Worldwide#34,063of 4.5M sites · Top 1%
- In United States#11,078of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#237of 85,207 brands · Top 1%
- Clothing Accessories, United States#86of 34,142 brands · Top 1%
338K
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Coolframes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coolframes holds 3.8 out of 5 on Trustpilot over 4,677 reviews, 51 of them in the last twelve months: 67% of customers give five stars and 17% one star. That volume places Coolframes in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Clothing Store Sunglasses Store Glasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Coolframes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Coolframes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Coolframes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Coolframes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coolframes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
Coolframes.comCoolframes.com6 Oct 2026image
Coolframes.comCoolframes.com27 Sept 2026image
Coolframes.comCoolframes.com20 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CoolFrames LLCverified
Text ad20 Oct 2026CoolFrames LLCverified
Text ad20 Oct 2026CoolFrames LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Coolframes.
The creators who tag @coolframeseyewear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coolframeseyewear on Instagram, led by MARi (4.1M followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMARi@mariburelle · 🇺🇸 US | Music concerts dance Creator | 4.1M | 0.3% | 3 | Tagged @coolframeseyewear |
06 · Competitors according to Gravity
Who Coolframes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coolframes among Clothing Accessories brands. The closest is DesignerOptics, then Designer Frames Outlet, OpticalH, eye-oo.it, Select Eyewear, Lenskart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DesignerOpticsdesigneroptics.com | |||||||
| Designer Frames Outletdesignerframesoutlet.com | |||||||
| OpticalHopticalh.com | |||||||
| eye-oo.iteye-oo.it | |||||||
| Select Eyewearselecteyewear.com | |||||||
| Lenskartlenskart.com |
07 · Company
The company behind Coolframes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coolframes is an e-commerce brand, on a domain registered in November 1997. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 24 Nov 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coolframes.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coolframes
What people ask Google about Coolframes.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coolframes legit or a scam?
According to Gravity by Benchr, Coolframes is a brand: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it employs 6 people on LinkedIn, it has 15,597 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Coolframes reviews: is it worth it?
Customers rate Coolframes 3.8 out of 5 on Trustpilot over 4,677 reviews, 51 of them in the last twelve months: 67% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Coolframes sell?
Coolframes is an optical eyewear and sunglasses retailer that has been in business since 1997 and is an authorized Cartier dealer. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a Coolframes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Coolframes advertises on Facebook and Instagram and on Google, where its offers often run. Check coolframes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Coolframes?
Gravity by Benchr records a company, whose domain was registered in 1997, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Coolframes growing?
Not at the moment. Gravity by Benchr estimates about 337,900 visits to coolframes.com in September 2026, down 9% in a month and down 11% over three months. Coolframes ranks #86 of 34,142 Clothing Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Coolframes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Coolframes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands?
Among Clothing Accessories brands in the Gravity by Benchr index, Coolframes ranks #86 of 34,142 by estimated traffic. Its closest competitors on the same market are DesignerOptics, Designer Frames Outlet, OpticalH, eye-oo.it, Select Eyewear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coolframes.