Brand page · Kitchen & Dining · Sweden
Coolstuff: 44.4K visits a month, 12 active Meta ads, Gravity score 605.
Coolstuff — Coolstuff is a Swedish online shop that sells personal gifts, gadgets, and fun products. They offer unique and personalized presents for various occasions. In September 2026 coolstuff.de drew an estimated 44.4K visits, up 19% on the month before. It ranks #150 of 3,473 Kitchen & Dining brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Kitchen & Dining brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Coolstuff is a Swedish online shop that sells personal gifts, gadgets, and fun products. They offer unique and personalized presents for various occasions.
01 · Traffic
How much traffic Coolstuff gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coolstuff drew an estimated 44.4K visits in September 2026, up 19% on the month before and up 15% over three months.
- Worldwide#188,075of 4.5M sites · Top 5%
- In Germany#8,458of 184K sites · Top 5%
- Kitchen & Dining, worldwide#4,910of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#150of 3,473 brands · Top 5%
44.4K
estimated visits in September
1 mo ▲ +18.9%4 mo ▲ +15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Coolstuff.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coolstuff holds 3.9 out of 5 on Trustpilot over 3 reviews: 67% of customers give five stars and 33% one star.
Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Coolstuff sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Coolstuff's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Coolstuff in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Coolstuff is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coolstuff runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
✅ 1-3 dagars leveransCOOLSTUFF7 Oct 2026video
Bunkra upp till Halloween 🎃COOLSTUFF6 Oct 2026image
Bunkra upp till Halloween 🎃COOLSTUFF6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CoolStuff ABverified
Text ad20 Oct 2026CoolStuff ABverified
Text ad19 Oct 2026CoolStuff ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Coolstuff.
The creators who tag @coolstuffcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coolstuffcom on Instagram, led by Jannika Svensson (35.8K followers, 22.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJannika Svensson@jannikasvensson · 🇸🇪 SE | Parenting family Creator | 35.8K | 22.8% | 1 | Tagged @coolstuffcom |
06 · Competitors according to Gravity
Who Coolstuff competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coolstuff among Kitchen & Dining brands in Sweden. The closest is ePrezenty.pl, then Geschenke online, Hediye Sepeti, MyGift.pl, YourSurprise, insgifts.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ePrezenty.pleprezenty.pl | |||||||
| Geschenke onlinegeschenke-online.de | |||||||
| Hediye Sepetihediyesepeti.com | |||||||
| MyGift.plmygiftdna.pl | |||||||
| YourSurpriseyoursurprise.be | |||||||
| insgifts.cominsgifts.com |
07 · Company
The company behind Coolstuff.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coolstuff is a company based in Sweden, founded in 2004 according to LinkedIn. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2004, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- coolstuff.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coolstuff
What people ask Google about Coolstuff.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coolstuff a legit company?
According to Gravity by Benchr, Coolstuff is a brand based in Sweden: it employs 49 people on LinkedIn, it has 27,888 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Coolstuff?
Coolstuff is a Swedish online shop that sells personal gifts, gadgets, and fun products. They offer unique and personalized presents for various occasions. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Coolstuff promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Coolstuff advertises on Facebook and Instagram and on Google, where its offers often run. Check coolstuff.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Coolstuff?
Gravity by Benchr records a company based in Sweden, founded in 2004 according to LinkedIn, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Coolstuff growing?
Yes. Gravity by Benchr estimates about 44,400 visits to coolstuff.de in September 2026, up 19% in a month and up 15% over three months. Coolstuff ranks #150 of 3,473 Kitchen & Dining brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Coolstuff spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Coolstuff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Sweden?
Among Kitchen & Dining brands in Sweden in the Gravity by Benchr index, Coolstuff ranks #150 of 3,473 by estimated traffic. Its closest competitors on the same market are ePrezenty.pl, Geschenke online, Hediye Sepeti, MyGift.pl, YourSurprise. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coolstuff.