Brand page · Clothing · United Kingdom
COS: 16.3M visits a month, 3,101 active Meta ads.
COS — A modern wardrobe rooted in everyday luxury, offering timeless collections with rich materials, masterful cuts and unexpected details. In September 2026 cos.com drew an estimated 16.3M visits, up 9% on the month before. It ranks #3 of 97,158 Clothing brands in United Kingdom and holds a 1.5 Trustpilot rating over 191 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
A modern wardrobe rooted in everyday luxury, offering timeless collections with rich materials, masterful cuts and unexpected details.
01 · Traffic
How much traffic COS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
COS drew an estimated 16.3M visits in September 2026, up 9% on the month before and down 9% over three months.
- Worldwide#1,352of 4.5M sites · Top 1%
- In United States#510of 1.2M sites · Top 1%
- Clothing, worldwide#79of 459,295 brands · Top 1%
- Clothing, United States#3of 97,158 brands · Top 1%
16.3M
estimated visits in September
1 mo ▲ +8.6%4 mo ▼ −9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about COS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
COS holds 1.5 out of 5 on Trustpilot over 191 reviews, 71 of them in the last twelve months: 9% of customers give five stars and 78% one star. That volume places COS in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, COS scores 4.6.
Men's Clothing Store Women's Clothing Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What COS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read COS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places COS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What COS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
COS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
LIMITED TIME ONLYCOS15 Oct 2026image
UNE ÉLÉGANCE AFFIRMÉECOS14 Oct 2026image
A REFINED WARDROBECOS14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026H&M HENNES & MAURITZ UK LTDverified
Text ad21 Oct 2026H&M HENNES & MAURITZ UK LTDverified
Text ad21 Oct 2026H&M HENNES & MAURITZ UK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about COS.
The creators who tag @cosstores on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cosstores on Instagram, led by Vilma (10.6K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVilma@vilmasclosett · 🇸🇪 SE | Fashion style luxury Creator | 10.6K | 1.2% | 15 | Tagged @cosstores |
06 · Competitors according to Gravity
Who COS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for COS among Clothing brands in United Kingdom. The closest is aritzia.com, then allsaints.com, theory.com, Rococo, reserved.com, CECIL Online-Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aritzia.comaritzia.com | |||||||
| allsaints.comallsaints.com | |||||||
| theory.comtheory.com | |||||||
| Rococorococo.gr | |||||||
| reserved.comreserved.com | |||||||
| CECIL Online-Shopcecil.com |
07 · Company
The company behind COS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
COS is a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in September 1996. It employs about 4,635 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2007, per LinkedIn
- Domain registered
- 25 Sept 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,635 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cos.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about COS
What people ask Google about COS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is COS legit or a scam?
According to Gravity by Benchr, COS is a brand based in United Kingdom: its website has existed since September 1996, it employs 4,635 people on LinkedIn, it has 4,254,942 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
COS reviews
Customers rate COS 1.5 out of 5 on Trustpilot over 191 reviews, 71 of them in the last twelve months: 9% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, COS scores 4.6. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does COS sell?
A modern wardrobe rooted in everyday luxury, offering timeless collections with rich materials, masterful cuts and unexpected details. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does COS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: COS advertises on Facebook and Instagram and on Google, where its offers often run. Check cos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns COS?
Gravity by Benchr records a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 1996, with 4,635 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is COS growing?
Not at the moment. Gravity by Benchr estimates about 16,259,800 visits to cos.com in September 2026, up 9% in a month and down 9% over three months. COS ranks #3 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does COS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for COS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, COS ranks #3 of 97,158 by estimated traffic. Its closest competitors on the same market are aritzia.com, allsaints.com, theory.com, Rococo, reserved.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with COS.