Brand page · Beverages · United States

Counter Culture Coffee Top 5% worldwide Top 5% in United States Top 1% in Beverages Top 5% in Beverages in United States
counterculturecoffee.com·🇺🇸 Durham, United States· Shopify·Since 1997

Counter Culture Coffee: 116K visits a month, 10 active Meta ads, Gravity score 579.

Counter Culture Coffee — Counter Culture Coffee is a specialty coffee roaster sourcing exceptional single-origin and specialty coffee. Fresh-roasted coffee to your doorstep. In September 2026 counterculturecoffee.com drew an estimated 116K visits, up 3% on the month before. It ranks #132 of 12,385 Beverages brands in United States.

counterculturecoffee.com@counterculturecoffee 158KFacebookLinkedIn 15.5KTrustpilot 2.9Meta Ad Library 10

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
116K
+3% vs. August 2026
Instagram followers
158K
3,211 posts · @counterculturecoffee
Trustpilot
2.9
3 reviews
Meta ads
10
active · on Google since 2021
Products
33%
in stock · 23 collections
Rank in United States
#132
of 12,385 in Beverages
LinkedIn
15.5K
followers · 129 employees
Earned media value
€10.5k
per month, Instagram

Gravity score

579/ 1000 · 10 of 10 indicators rated
Brand Power705
Momentum421
Performance610

Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Counter Culture Coffee is a specialty coffee roaster sourcing exceptional single-origin and specialty coffee. Fresh-roasted coffee to your doorstep.

01 · Traffic

How much traffic Counter Culture Coffee gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Counter Culture Coffee drew an estimated 116K visits in September 2026, up 3% on the month before and up 1% over three months.

  • Worldwide#82,850of 4.5M sites · Top 5%
  • In United States#27,238of 1.2M sites · Top 5%
  • Beverages, worldwide#614of 97,069 brands · Top 1%
  • Beverages, United States#132of 12,385 brands · Top 5%
Monthly visitssource Sept 2026

116K

estimated visits in September

1 mo ▲ +2.8%4 mo ▲ +0.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Counter Culture Coffee.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Counter Culture Coffee holds 2.9 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 33% one star.

Trustpilotread 21 Oct 2026
2.9TrustScore · 3 reviews
5 ★33%
4 ★0%
3 ★0%
2 ★33%
1 ★33%

Coffee Roasters Coffee Wholesaler Coffee Store Coffee Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Counter Culture Coffee sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Counter Culture Coffee sells on Shopify, 33% of its catalogue in stock. The best seller is Single-Origin Subscription - Two Bags, at US$39.00, followed by Big Trouble and Hologram.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Coffee87%
Clothing Tops3%
Hats2%
Tableware2%

Share of the catalogue by product family.

Activity mixdominant: Beverages
Beverages88%
Kitchen & Dining3%
Clothing3%
Clothing Accessories2%
Decor2%

The dominant category places Counter Culture Coffee in its comparison group.

Prices and ratingsstore data
Average rating
4.92 / 5
Rated products
53% of the catalogue
In stock
33%
Upper price quartile
US$28.00
Currency
USD

05 · Influencers

Who talks about Counter Culture Coffee.

The creators who tag @counterculturecoffee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @counterculturecoffee on Instagram, led by SOLA COFFEE CAFE (27.5K followers, 1.3% engagement).

Influencersaccounts tagging @counterculturecoffee · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSOLA COFFEE CAFE@solacoffee · 🇺🇸 USFood cooking nutrition Creator27.5K1.3%5Tagged @counterculturecoffee
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Counter Culture Coffee competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Counter Culture Coffee among Beverages brands in United States. The closest is Trade Coffee, then LiLoCoffeeRoasters, Think Coffee NYC, coolbeans, beanz.com, RAVE Coffee.

CompetitorsBeverages · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Trade Coffeedrinktrade.com
LiLoCoffeeRoasterscoffee.liloinveve.com
Think Coffee NYCthinkcoffee.com
coolbeanscool-beans.ca
beanz.combeanz.com
RAVE Coffeeravecoffee.co.uk
Competitors Gravity finds for Counter Culture Coffee. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Counter Culture Coffee with Trade Coffee

07 · Company

The company behind Counter Culture Coffee.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Counter Culture Coffee is a company based in Durham, United States, founded in 1995 according to LinkedIn, on a domain registered in September 1997. It employs about 129 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Durham
Founded
1995, per LinkedIn
Domain registered
17 Sept 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
129 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
counterculturecoffee.com · Shopify · USD
Catalogue
23 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Counter Culture Coffee

What people ask Google about Counter Culture Coffee.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Counter Culture Coffee legit?

According to Gravity by Benchr, Counter Culture Coffee is a brand based in Durham, United States: its website has existed since September 1997, it sells on a Shopify store, it employs 129 people on LinkedIn, it has 158,251 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Counter Culture Coffee sell?

Counter Culture Coffee is a specialty coffee roaster sourcing exceptional single-origin and specialty coffee. Fresh-roasted coffee to your doorstep. Gravity by Benchr classifies it under Beverages, with Coffee making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Counter Culture Coffee prices: how much is it?

Counter Culture Coffee's best seller, Single-Origin Subscription - Two Bags, sells US$39.00 on counterculturecoffee.com. 33% of the catalogue is in stock. Gravity does not track prices daily: check counterculturecoffee.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Counter Culture Coffee have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Counter Culture Coffee advertises on Facebook and Instagram and on Google, where its offers often run. Check counterculturecoffee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Counter Culture Coffee?

Counter Culture Coffee sells on its own website, counterculturecoffee.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Counter Culture Coffee?

Gravity by Benchr records a company based in Durham, United States, founded in 1995 according to LinkedIn, on a domain registered in 1997, with 129 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Counter Culture Coffee growing?

Yes. Gravity by Benchr estimates about 115,900 visits to counterculturecoffee.com in September 2026, up 3% in a month and up 1% over three months. Counter Culture Coffee ranks #132 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Counter Culture Coffee use?

Gravity by Benchr identifies counterculturecoffee.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Counter Culture Coffee spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Counter Culture Coffee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Beverages brands in United States?

Among Beverages brands in United States in the Gravity by Benchr index, Counter Culture Coffee ranks #132 of 12,385 by estimated traffic. Its closest competitors on the same market are Trade Coffee, LiLoCoffeeRoasters, Think Coffee NYC, coolbeans, beanz.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Counter Culture Coffee.