Brand page · Jewelry · United Kingdom
CRAFTD: 1.4M visits a month, 682 active Meta ads.
CRAFTD — CRAFTD is a men's jewelry brand that sells chains, pendants, bracelets, and rings, with a focus on quality and self-belief symbolism. In September 2026 craftdlondon.com drew an estimated 1.4M visits, down 10% on the month before. It ranks #25 of 33,382 Jewelry brands in United Kingdom and holds a 4.2 Trustpilot rating over 7,874 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
CRAFTD is a men's jewelry brand that sells chains, pendants, bracelets, and rings, with a focus on quality and self-belief symbolism.
01 · Traffic
How much traffic CRAFTD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CRAFTD drew an estimated 1.4M visits in September 2026, down 10% on the month before and down 4% over three months.
- Worldwide#10,827of 4.5M sites · Top 1%
- In United States#3,605of 1.2M sites · Top 1%
- Jewelry, worldwide#113of 132,285 brands · Top 1%
- Jewelry, United States#25of 33,382 brands · Top 1%
1.4M
estimated visits in September
1 mo ▼ −9.9%4 mo ▼ −3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CRAFTD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CRAFTD holds 4.2 out of 5 on Trustpilot over 7,874 reviews, 1,694 of them in the last twelve months: 75% of customers give five stars and 15% one star. That volume places CRAFTD in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, CRAFTD scores 4.0 over 24 reviews.
Jeweler Fashion Accessories Store Jewelry Designer Online Marketplace Men's Clothing Store Jewelry Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CRAFTD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CRAFTD sells on Shopify, 92% of its catalogue in stock. The best seller is Connell Chain (Silver) 2mm, at US$56.99–US$61.99, followed by Crucifix (Gold) and Make Your Own Set (Gold).
#1Connell Chain (Silver) 2mmCRAFTDUS$56.99–US$61.99In stock
#2Crucifix (Gold)CRAFTDUS$89.99In stock
#3Make Your Own Set (Gold)CRAFTDUS$119.99–US$154.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CRAFTD in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 95% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$100.00
- Currency
- USD
04 · Ads
What CRAFTD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CRAFTD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
CraftdCraftd6 Oct 2026image
Up To 30% Off Today!Craftd6 Oct 2026image
#1 Men's Jewelry BrandCraftd6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CRAFTD LONDON LTDverified
Text ad20 Oct 2026CRAFTD LONDON LTDverified
Text ad20 Oct 2026CRAFTD LONDON LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CRAFTD.
The creators who tag @craftd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @craftd on Instagram, led by Stephen Howson (85.4K followers, 4.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStephen Howson@mrstephenhowson · 🇬🇧 GB | Pro sports athletes Creator | 85.4K | 4.7% | 3 | Tagged @craftd |
06 · Competitors according to Gravity
Who CRAFTD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CRAFTD among Jewelry brands in United Kingdom. The closest is Russet, then The GLD Shop, ARES, THE MEN THING, SAVA, Saint Venik.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Russetshoprusset.com | |||||||
| The GLD Shopgld.com | |||||||
| ARESares-ring.com | |||||||
| THE MEN THINGthementhing.com | |||||||
| SAVAsava-amsterdam.com | |||||||
| Saint Veniksaintvenik.cl |
07 · Company
The company behind CRAFTD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CRAFTD is a company based in Worthing, United Kingdom, on a domain registered in September 2017. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Worthing
- Founded
- Data not available
- Domain registered
- 26 Sept 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- craftdlondon.com · Shopify · USD
- Catalogue
- 247 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CRAFTD
What people ask Google about CRAFTD.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CRAFTD a legit company?
According to Gravity by Benchr, CRAFTD is a brand based in Worthing, United Kingdom: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 724,205 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
CRAFTD reviews
Customers rate CRAFTD 4.2 out of 5 on Trustpilot over 7,874 reviews, 1,694 of them in the last twelve months: 75% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, CRAFTD scores 4.0 over 24 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is CRAFTD?
CRAFTD is a men's jewelry brand that sells chains, pendants, bracelets, and rings, with a focus on quality and self-belief symbolism. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does CRAFTD cost?
CRAFTD's best seller, Connell Chain (Silver) 2mm, sells from US$56.99 to US$61.99 on craftdlondon.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check craftdlondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
CRAFTD promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CRAFTD advertises on Facebook and Instagram and on Google, where its offers often run. Check craftdlondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CRAFTD?
CRAFTD sells on its own website, craftdlondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind CRAFTD?
Gravity by Benchr records a company based in Worthing, United Kingdom, whose domain was registered in 2017, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is CRAFTD growing?
Not at the moment. Gravity by Benchr estimates about 1,442,800 visits to craftdlondon.com in September 2026, down 10% in a month and down 4% over three months. CRAFTD ranks #25 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CRAFTD use?
Gravity by Benchr identifies craftdlondon.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is CRAFTD's ad budget?
Gravity by Benchr does not publish a spend figure for CRAFTD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, CRAFTD ranks #25 of 33,382 by estimated traffic. Its closest competitors on the same market are Russet, The GLD Shop, ARES, THE MEN THING, SAVA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CRAFTD.