Brand page · Books · United States
Cratejoy: 210K visits a month, 2 active Meta ads, Gravity score 460.
Cratejoy — Cratejoy is a subscription box platform that helps companies launch, grow and scale their subscription box businesses, and also offers curated gift boxes for various interests and recipients. In September 2026 cratejoy.com drew an estimated 210K visits, down 14% on the month before. It ranks #41 of 9,015 Books brands in United States and holds a 3.2 Trustpilot rating over 226 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 140 peers: Books brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cratejoy is a subscription box platform that helps companies launch, grow and scale their subscription box businesses, and also offers curated gift boxes for various interests and recipients.
01 · Traffic
How much traffic Cratejoy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cratejoy drew an estimated 210K visits in September 2026, down 14% on the month before and down 8% over three months.
- Worldwide#50,308of 4.5M sites · Top 5%
- In United States#16,489of 1.2M sites · Top 5%
- Books, worldwide#503of 53,824 brands · Top 1%
- Books, United States#41of 9,015 brands · Top 1%
210K
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cratejoy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cratejoy holds 3.2 out of 5 on Trustpilot over 226 reviews, 49 of them in the last twelve months: 35% of customers give five stars and 51% one star. That volume places Cratejoy in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cratejoy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cratejoy sells on Shopify, 25% of its catalogue in stock. The best seller is Service Fee, at US$100.00, followed by The Adults & Crafts Crate and Finders Seekers Mysteries.
#1Service FeeCratejoyUS$100.00In stock
#2The Adults & Crafts CrateCratejoyUS$33.00In stock
#3Finders Seekers MysteriesCratejoyUS$28.25In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cratejoy in its comparison group.
- Average rating
- 4.34 / 5
- Rated products
- 81% of the catalogue
- In stock
- 25%
- Upper price quartile
- US$41.10
- Currency
- USD
04 · Ads
What Cratejoy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cratejoy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Merkaela Handmade Soap & Tea Box - 1 BoxCratejoy10 Mar 2026image
Perfect Pawtrait Dog Club - 1 BoxCratejoy27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DANIEL PATRICK DREWNOverified
Text ad20 Oct 2026DANIEL PATRICK DREWNOverified
Text ad19 Oct 2026DANIEL PATRICK DREWNOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cratejoy.
The creators who tag @cratejoy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cratejoy on Instagram, led by Carrie Conover (16.1K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarrie Conover@carrieconover · 🇺🇸 US | Career productivity office life Creator | 16.1K | 0.1% | 1 | Tagged @cratejoy |
06 · Competitors according to Gravity
Who Cratejoy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cratejoy among Books brands in United States. The closest is OwlCrate, then LitJoy Crate, Illumicrate, Kube, Book Grocer, fanbox.cc.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OwlCrateowlcrate.com | |||||||
| LitJoy Cratelitjoycrate.com | |||||||
| Illumicrateillumicrate.com | |||||||
| Kubelakube.com | |||||||
| Book Grocerbookgrocer.com | |||||||
| fanbox.ccfanbox.cc |
07 · Company
The company behind Cratejoy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cratejoy is a company based in Austin, United States, founded in 2014 according to LinkedIn, on a domain registered in October 2013. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2014, per LinkedIn
- Domain registered
- 23 Oct 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cratejoy.com · Shopify · USD
- Catalogue
- 5,112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cratejoy
What people ask Google about Cratejoy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cratejoy legit or a scam?
According to Gravity by Benchr, Cratejoy is a brand based in Austin, United States: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 39,953 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cratejoy reviews: is it worth it?
Customers rate Cratejoy 3.2 out of 5 on Trustpilot over 226 reviews, 49 of them in the last twelve months: 35% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cratejoy sell?
Cratejoy is a subscription box platform that helps companies launch, grow and scale their subscription box businesses, and also offers curated gift boxes for various interests and recipients. Gravity by Benchr classifies it under Books, with Books making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Cratejoy cost?
Cratejoy's best seller, Service Fee, sells US$100.00 on cratejoy.com. 25% of the catalogue is in stock. Gravity does not track prices daily: check cratejoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Cratejoy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cratejoy advertises on Facebook and Instagram and on Google, where its offers often run. Check cratejoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cratejoy?
Cratejoy sells on its own website, cratejoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cratejoy?
Gravity by Benchr records a company based in Austin, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cratejoy growing?
Not at the moment. Gravity by Benchr estimates about 210,300 visits to cratejoy.com in September 2026, down 14% in a month and down 8% over three months. Cratejoy ranks #41 of 9,015 Books brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cratejoy use?
Gravity by Benchr identifies cratejoy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cratejoy's ad budget?
Gravity by Benchr does not publish a spend figure for Cratejoy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in United States?
Among Books brands in United States in the Gravity by Benchr index, Cratejoy ranks #41 of 9,015 by estimated traffic. Its closest competitors on the same market are OwlCrate, LitJoy Crate, Illumicrate, Kube, Book Grocer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cratejoy.