Brand page · Athletics · United Kingdom
Cricket Shop: 96.5K visits a month, 31 active Meta ads, Gravity score 453.
Cricket Shop — Cricket Direct is an online cricket store that sells cricket equipment and gear for players, coaches, schools, universities and organizations. In September 2026 cricketdirect.co.uk drew an estimated 96.5K visits, down 19% on the month before. It ranks #16 of 842 Athletics brands in United Kingdom and holds a 1.8 Trustpilot rating over 418 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Athletics brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cricket Direct is an online cricket store that sells cricket equipment and gear for players, coaches, schools, universities and organizations.
01 · Traffic
How much traffic Cricket Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cricket Shop drew an estimated 96.5K visits in September 2026, down 19% on the month before and down 46% over three months.
- Worldwide#96,614of 4.5M sites · Top 5%
- In United Kingdom#5,034of 192K sites · Top 5%
- Athletics, worldwide#252of 14,997 brands · Top 5%
- Athletics, United Kingdom#16of 842 brands · Top 5%
96.5K
estimated visits in September
1 mo ▼ −19.1%4 mo ▼ −46.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cricket Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cricket Shop holds 1.8 out of 5 on Trustpilot over 418 reviews, 62 of them in the last twelve months: 12% of customers give five stars and 81% one star. That volume places Cricket Shop in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Cricket Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cricket Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cricket Shop sells on Shopify, 79% of its catalogue in stock. The best seller is Ready 2 Play, at £19.95, followed by Gray-Nicolls All in One Academy Thigh Pad and Gray-Nicolls Cover Point Trunk.
#1Ready 2 PlayCricket Shop£19.95In stock
#2Gray-Nicolls All in One Academy Thigh PadCricket Shop£28.95In stock
#3Gray-Nicolls Cover Point TrunkCricket Shop£13.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cricket Shop in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 18% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$169.35
- Currency
- GBP
04 · Ads
What Cricket Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cricket Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Kookaburra Cricket Bats 2026Cricket Direct19 Jul 2026image
Cricket Bags | Cricket Wheelie Bags | Cricket Duffle BagsCricket Direct3 Jul 2026image
Adidas Cricket Shoes 2026Cricket Direct22 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CRICKET DIRECT Ltdverified
Text ad20 Oct 2026CRICKET DIRECT Ltdverified
Text ad20 Oct 2026CRICKET DIRECT Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cricket Shop.
The creators who tag @cricketdirectuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Cricket Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cricket Shop among Athletics brands in United Kingdom. The closest is CricketBatsDirect, then Sports248, AJ Sports, Cricket Pavilion, Ninety5Sport, TotalCricket.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CricketBatsDirectcricketbatsdirect.com | |||||||
| Sports248sports248.com | |||||||
| AJ Sportsajsports.co.uk | |||||||
| Cricket Pavilioncricketpavilion.co.uk | |||||||
| Ninety5Sportninety5sport.com | |||||||
| TotalCrickettotalcricketcentre.co.uk |
07 · Company
The company behind Cricket Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cricket Shop is a company based in St Albans, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in June 1998. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · St Albans
- Founded
- 1994, per LinkedIn
- Domain registered
- 5 Jun 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cricketdirect.co.uk · Shopify · GBP
- Catalogue
- 573 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cricket Shop
What people ask Google about Cricket Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cricket Shop legit or a scam?
According to Gravity by Benchr, Cricket Shop is a brand based in St Albans, United Kingdom: its website has existed since June 1998, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 22,031 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Cricket Shop?
Customers rate Cricket Shop 1.8 out of 5 on Trustpilot over 418 reviews, 62 of them in the last twelve months: 12% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cricket Shop sell?
Cricket Direct is an online cricket store that sells cricket equipment and gear for players, coaches, schools, universities and organizations. Gravity by Benchr classifies it under Athletics, with Cricket making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Cricket Shop prices: how much is it?
Cricket Shop's best seller, Ready 2 Play, sells £19.95 on cricketdirect.co.uk. 79% of the catalogue is in stock. Gravity does not track prices daily: check cricketdirect.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Cricket Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cricket Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check cricketdirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cricket Shop?
Cricket Shop sells on its own website, cricketdirect.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Cricket Shop?
Gravity by Benchr records a company based in St Albans, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 1998, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cricket Shop growing?
Not at the moment. Gravity by Benchr estimates about 96,500 visits to cricketdirect.co.uk in September 2026, down 19% in a month and down 46% over three months. Cricket Shop ranks #16 of 842 Athletics brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cricket Shop use?
Gravity by Benchr identifies cricketdirect.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cricket Shop's ad budget?
Gravity by Benchr does not publish a spend figure for Cricket Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands in United Kingdom?
Among Athletics brands in United Kingdom in the Gravity by Benchr index, Cricket Shop ranks #16 of 842 by estimated traffic. Its closest competitors on the same market are CricketBatsDirect, Sports248, AJ Sports, Cricket Pavilion, Ninety5Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cricket Shop.