Brand page · Clothing Accessories · United States
Lids: 157K visits a month, 5 active Meta ads, Gravity score 524.
Lids — Customize your hats with our new Lids™ customizable store. Just provide us with your logo and let our team take it from there. Click to get started!. In September 2026 customlids.com drew an estimated 157K visits, down 20% on the month before. It ranks #213 of 34,142 Clothing Accessories brands in United States and holds a 2.0 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Customize your hats with our new Lids™ customizable store. Just provide us with your logo and let our team take it from there. Click to get started!
01 · Traffic
How much traffic Lids gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lids drew an estimated 157K visits in September 2026, down 20% on the month before and up 5% over three months.
- Worldwide#64,088of 4.5M sites · Top 5%
- In United States#21,107of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#626of 85,207 brands · Top 1%
- Clothing Accessories, United States#213of 34,142 brands · Top 1%
157K
estimated visits in September
1 mo ▼ −20.5%4 mo ▲ +5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lids.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lids holds 2.0 out of 5 on Trustpilot over 28 reviews, 12 of them in the last twelve months: 4% of customers give five stars and 82% one star. That volume places Lids in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Headwear Store Fashion Accessories Store Clothing Store Hat Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lids sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lids sells on Shopify, 100% of its catalogue in stock. The best seller is New Era Custom 59FIFTY - Black/Grey UV, at US$34.99, followed by New Era Custom 59FIFTY - Black/Black UV and '47 Classic Clean Up Cap - Black.
#1New Era Custom 59FIFTY - Black/Grey UVLidsUS$34.99In stock
#2New Era Custom 59FIFTY - Black/Black UVLidsUS$34.99In stock
#3'47 Classic Clean Up Cap - BlackLidsUS$31.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lids in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 43% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$29.99
- Currency
- USD
04 · Ads
What Lids is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lids runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2023 (image, text, video).
One Platform. Endless Designs.Custom Lids12 Oct 2026image
Buy More, Save MoreCustom Lids8 Oct 2026image
Buy More, Save MoreCustom Lids7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hat World Inc.verified
Text ad20 Oct 2026Hat World Inc.verified
Text ad20 Oct 2026Hat World Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lids.
The creators who tag @lidscustom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidscustom on Instagram, led by R.E.T.R.O® (20.2K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RR.E.T.R.O®@r.e.t.r.o_clothing · 🇺🇸 US | Fashion style luxury Creator | 20.2K | 1.8% | 1 | Tagged @lidscustom |
06 · Competitors according to Gravity
Who Lids competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lids among Clothing Accessories brands in United States. The closest is Branded Bills, then Richardson, rlkprintandembroidery.co.uk, The Park Wholesale, hatstore.co.uk, OTTO CAP®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Branded Billsbrandedbills.com | |||||||
| Richardsonrichardsonsports.com | |||||||
| rlkprintandembroidery.co.ukrlkprintandembroidery.co.uk | |||||||
| The Park Wholesaletheparkwholesale.com | |||||||
| hatstore.co.ukhatstore.co.uk | |||||||
| OTTO CAP®ottocap.com |
07 · Company
The company behind Lids.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lids is a company based in Indianapolis, United States, founded in 1995 according to LinkedIn, on a domain registered in October 2004. It employs about 5,289 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Indianapolis
- Founded
- 1995, per LinkedIn
- Domain registered
- 27 Oct 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,289 on LinkedIn · 5,001-10,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- customlids.com · Shopify · USD
- Catalogue
- 169 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lids
What people ask Google about Lids.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lids a legit company?
According to Gravity by Benchr, Lids is a brand based in Indianapolis, United States: its website has existed since October 2004, it sells on a Shopify store, it employs 5,289 people on LinkedIn, it has 28,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lids reviews
Customers rate Lids 2.0 out of 5 on Trustpilot over 28 reviews, 12 of them in the last twelve months: 4% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lids known for?
Customize your hats with our new Lids™ customizable store. Just provide us with your logo and let our team take it from there. Click to get started! Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lids prices: how much is it?
Lids' best seller, New Era Custom 59FIFTY - Black/Grey UV, sells US$34.99 on customlids.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check customlids.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lids promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lids advertises on Facebook and Instagram and on Google, where its offers often run. Check customlids.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lids?
Lids sells on its own website, customlids.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lids?
Gravity by Benchr records a company based in Indianapolis, United States, founded in 1995 according to LinkedIn, on a domain registered in 2004, with 5,289 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lids doing well?
Yes. Gravity by Benchr estimates about 157,300 visits to customlids.com in September 2026, down 20% in a month and up 5% over three months. Lids ranks #213 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lids use?
Gravity by Benchr identifies customlids.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lids spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lids on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Lids ranks #213 of 34,142 by estimated traffic. Its closest competitors on the same market are Branded Bills, Richardson, rlkprintandembroidery.co.uk, The Park Wholesale, hatstore.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lids.