Brand page · Jewelry · United Kingdom
Custom Plugs: 147K visits a month, 28 active Meta ads, Gravity score 526.
Custom Plugs — Custom Plugs is a UK-based retailer specializing in body jewelry including ear gauges, flesh tunnels, plugs, and various piercing jewelry for stretched ears. They offer unique designs in materials like stone, acrylic, wood, and glass, along with aftercare products and accessories. In September 2026 customplugs.com drew an estimated 147K visits, down 11% on the month before. It ranks #251 of 33,382 Jewelry brands in United Kingdom and holds a 4.6 Trustpilot rating over 844 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Custom Plugs is a UK-based retailer specializing in body jewelry including ear gauges, flesh tunnels, plugs, and various piercing jewelry for stretched ears. They offer unique designs in materials like stone, acrylic, wood, and glass, along with aftercare products and accessories.
01 · Traffic
How much traffic Custom Plugs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Custom Plugs drew an estimated 147K visits in September 2026, down 11% on the month before and down 8% over three months.
- Worldwide#67,844of 4.5M sites · Top 5%
- In United States#22,364of 1.2M sites · Top 5%
- Jewelry, worldwide#1,353of 132,285 brands · Top 5%
- Jewelry, United States#251of 33,382 brands · Top 1%
147K
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Custom Plugs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Custom Plugs holds 4.6 out of 5 on Trustpilot over 844 reviews, 75 of them in the last twelve months: 96% of customers give five stars and 2% one star. That volume places Custom Plugs in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Custom Plugs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Custom Plugs sells on Shopify, 98% of its catalogue in stock. The best seller is Exclusive Checkout Offer Only - Lucky Dip!, at £4.50–£18.00, followed by Black Silicone Ear Tunnel and *MEGA STICKER DEAL* Includes 10 Random Vinyl Stickers.
#1Exclusive Checkout Offer Only - Lucky Dip!Custom Plugs£4.50–£18.00In stock
#2Black Silicone Ear TunnelCustom Plugs£3.00–£9.00In stock
#3*MEGA STICKER DEAL* Includes 10 Random Vinyl StickersCustom Plugs£1.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Custom Plugs in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 34% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$22.49
- Currency
- GBP
04 · Ads
What Custom Plugs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Custom Plugs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Custom PlugsCustom Plugs7 Oct 2026image
Wanting to stretch your ears, but don't know where to start? -- Here are the most popular stretching methods! 📏 - Slow and steady wins the rCustom Plugs7 Oct 2026video
Life's too short for boring plugs, add some vibrance to your plug game!✨ - Our selection of iridescent designs help you shine all day, everyCustom Plugs4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UK Custom Plugs LTDverified
Text ad20 Oct 2026UK Custom Plugs LTDverified
Text ad20 Oct 2026UK Custom Plugs LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Custom Plugs.
The creators who tag @ukcustomplugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ukcustomplugs on Instagram, led by Jamie Walker (33.3K followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJamie Walker@jamie_steezy · 🇬🇧 GB | Photography visual arts Creator | 33.3K | 4.0% | 4 | Tagged @ukcustomplugs |
06 · Competitors according to Gravity
Who Custom Plugs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Custom Plugs among Jewelry brands in United Kingdom. The closest is Stretch It Body Jewellery, then Bodyartforms, Urban Body Jewelry, OUFER BODY JEWELRY, Piercing Mania, BodyCandy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stretch It Body Jewellerystretchitbodyjewellery.co.uk | |||||||
| Bodyartformsbodyartforms.com | |||||||
| Urban Body Jewelryurbanbodyjewelry.com | |||||||
| OUFER BODY JEWELRYouferbodyjewelry.com | |||||||
| Piercing Maniapiercingmania.nl | |||||||
| BodyCandybodycandy.com |
07 · Company
The company behind Custom Plugs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Custom Plugs is a company based in Leeds, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in March 2013. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Leeds
- Founded
- 2011, per LinkedIn
- Domain registered
- 24 Mar 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- customplugs.com · Shopify · GBP
- Catalogue
- 348 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Custom Plugs
What people ask Google about Custom Plugs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Custom Plugs legit?
According to Gravity by Benchr, Custom Plugs is a brand based in Leeds, United Kingdom: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 225,393 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Custom Plugs reviews: is it worth it?
Customers rate Custom Plugs 4.6 out of 5 on Trustpilot over 844 reviews, 75 of them in the last twelve months: 96% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Custom Plugs known for?
Custom Plugs is a UK-based retailer specializing in body jewelry including ear gauges, flesh tunnels, plugs, and various piercing jewelry for stretched ears. They offer unique designs in materials like stone, acrylic, wood, and glass, along with aftercare products and accessories. Gravity by Benchr classifies it under Jewelry, with Body Jewelry making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Custom Plugs cost?
Custom Plugs' best seller, Exclusive Checkout Offer Only - Lucky Dip!, sells from £4.50 to £18.00 on customplugs.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check customplugs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Custom Plugs promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Custom Plugs advertises on Facebook and Instagram and on Google, where its offers often run. Check customplugs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Custom Plugs?
Custom Plugs sells on its own website, customplugs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Custom Plugs?
Gravity by Benchr records a company based in Leeds, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in 2013, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Custom Plugs growing?
Not at the moment. Gravity by Benchr estimates about 147,000 visits to customplugs.com in September 2026, down 11% in a month and down 8% over three months. Custom Plugs ranks #251 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Custom Plugs use?
Gravity by Benchr identifies customplugs.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Custom Plugs' ad budget?
Gravity by Benchr does not publish a spend figure for Custom Plugs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Custom Plugs ranks #251 of 33,382 by estimated traffic. Its closest competitors on the same market are Stretch It Body Jewellery, Bodyartforms, Urban Body Jewelry, OUFER BODY JEWELRY, Piercing Mania. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Custom Plugs.