Brand page · Food Items · United Kingdom
Cutter & Squidge: 136K visits a month, 45 active Meta ads, Gravity score 500.
Cutter & Squidge — Cutter & Squidge is a premium bakery and gift brand specializing in handmade sweet treats including cakes, biskies, brownies, and biscuits made with premium natural ingredients. In September 2026 cutterandsquidge.com drew an estimated 136K visits, down 26% on the month before. It ranks #70 of 5,144 Food Items brands in United Kingdom and holds a 4.1 Trustpilot rating over 958 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cutter & Squidge is a premium bakery and gift brand specializing in handmade sweet treats including cakes, biskies, brownies, and biscuits made with premium natural ingredients.
01 · Traffic
How much traffic Cutter & Squidge gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cutter & Squidge drew an estimated 136K visits in September 2026, down 26% on the month before and up 2% over three months.
- Worldwide#72,491of 4.5M sites · Top 5%
- In United Kingdom#3,724of 192K sites · Top 5%
- Food Items, worldwide#1,808of 260,714 brands · Top 1%
- Food Items, United Kingdom#70of 5,144 brands · Top 5%
136K
estimated visits in September
1 mo ▼ −26.3%4 mo ▲ +2.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cutter & Squidge.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cutter & Squidge holds 4.1 out of 5 on Trustpilot over 958 reviews, 262 of them in the last twelve months: 65% of customers give five stars and 22% one star. That volume places Cutter & Squidge in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Cutter & Squidge scores 4.9 over 51 reviews.
Bakery Corporate Gift Supplier Cake Shop Gift Shop Dessert Shop Wedding Bakery
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cutter & Squidge sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cutter & Squidge sells on Shopify, 38% of its catalogue in stock. The best seller is Mixed Mini Brownie Box, at £19.99–£39.99, followed by Afternoon Tea At Home - UK Delivery and Happy Birthday Mixed Mini Brownie Box.
#1Mixed Mini Brownie BoxCutter & Squidge£19.99–£39.99In stock
#2Afternoon Tea At Home - UK DeliveryCutter & Squidge£29.99–£31.99In stock
#3Happy Birthday Mixed Mini Brownie BoxCutter & Squidge£21.99–£39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cutter & Squidge in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 64% of the catalogue
- In stock
- 38%
- Upper price quartile
- US$66.17
- Currency
- GBP
04 · Ads
What Cutter & Squidge is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cutter & Squidge runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
20% Off orders over £35 with code "FEB20" 🧡Cutter and Squidge7 Oct 2026image
20% Off orders over £35 with code "FEB20" 🧡Cutter and Squidge5 Oct 2026image
20% Off orders over £35 with code "FEB20" 🧡Cutter and Squidge5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CUTTER AND SQUIDGE LTDverified
Text ad20 Oct 2026CUTTER AND SQUIDGE LTDverified
Text ad20 Oct 2026CUTTER AND SQUIDGE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cutter & Squidge.
The creators who tag @cutterandsquidge on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cutterandsquidge on Instagram, led by Tuula Rose Capewell (52.9K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTuula Rose Capewell@tuula_rose · 🇬🇧 GB | Parenting family Creator | 52.9K | 0.5% | 1 | Tagged @cutterandsquidge |
06 · Competitors according to Gravity
Who Cutter & Squidge competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cutter & Squidge among Food Items brands in United Kingdom. The closest is bettys.co.uk, then Lola's, Harry Batten, Biscuiteers, David's Cookies, Cake Box.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bettys.co.ukbettys.co.uk | |||||||
| Lola'slolas.co.uk | |||||||
| Harry Battenharrybatten.co.uk | |||||||
| Biscuiteersbiscuiteers.com | |||||||
| David's Cookiesdavidscookies.com | |||||||
| Cake Boxcakebox.com |
07 · Company
The company behind Cutter & Squidge.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cutter & Squidge is a company based in Brentford, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in October 2012. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Brentford
- Founded
- 2014, per LinkedIn
- Domain registered
- 4 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cutterandsquidge.com · Shopify · GBP
- Catalogue
- 325 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cutter & Squidge
What people ask Google about Cutter & Squidge.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cutter & Squidge legit or a scam?
According to Gravity by Benchr, Cutter & Squidge is a brand based in Brentford, United Kingdom: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 32 people on LinkedIn, it has 116,887 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Cutter & Squidge reviews
Customers rate Cutter & Squidge 4.1 out of 5 on Trustpilot over 958 reviews, 262 of them in the last twelve months: 65% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Cutter & Squidge scores 4.9 over 51 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cutter & Squidge sell?
Cutter & Squidge is a premium bakery and gift brand specializing in handmade sweet treats including cakes, biskies, brownies, and biscuits made with premium natural ingredients. Gravity by Benchr classifies it under Food Items, with Bakery making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cutter & Squidge expensive?
Cutter & Squidge's best seller, Mixed Mini Brownie Box, sells from £19.99 to £39.99 on cutterandsquidge.com. 38% of the catalogue is in stock. Gravity does not track prices daily: check cutterandsquidge.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Cutter & Squidge promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cutter & Squidge advertises on Facebook and Instagram and on Google, where its offers often run. Check cutterandsquidge.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cutter & Squidge?
Cutter & Squidge sells on its own website, cutterandsquidge.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cutter & Squidge?
Gravity by Benchr records a company based in Brentford, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2012, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cutter & Squidge doing well?
Yes. Gravity by Benchr estimates about 135,800 visits to cutterandsquidge.com in September 2026, down 26% in a month and up 2% over three months. Cutter & Squidge ranks #70 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cutter & Squidge use?
Gravity by Benchr identifies cutterandsquidge.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cutter & Squidge spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cutter & Squidge on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Cutter & Squidge ranks #70 of 5,144 by estimated traffic. Its closest competitors on the same market are bettys.co.uk, Lola's, Harry Batten, Biscuiteers, David's Cookies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cutter & Squidge.