Brand page · Clothing · Switzerland
Dagsmejan: 56.6K visits a month, 86 active Meta ads, Gravity score 626.
Dagsmejan — Dagsmejan is a brand that sells natural fiber pajamas and sleepwear developed by sleep experts, scientifically proven to improve sleep quality. In September 2026 dagsmejan.com drew an estimated 56.6K visits, up 12% on the month before. It ranks #2,515 of 97,158 Clothing brands in Switzerland and holds a 4.4 Trustpilot rating over 385 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Clothing brands in Switzerland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dagsmejan is a brand that sells natural fiber pajamas and sleepwear developed by sleep experts, scientifically proven to improve sleep quality.
01 · Traffic
How much traffic Dagsmejan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dagsmejan drew an estimated 56.6K visits in September 2026, up 12% on the month before and up 3% over three months.
- Worldwide#152,905of 4.5M sites · Top 5%
- In United States#49,308of 1.2M sites · Top 5%
- Clothing, worldwide#14,743of 459,295 brands · Top 5%
- Clothing, United States#2,515of 97,158 brands · Top 5%
56.6K
estimated visits in September
1 mo ▲ +11.6%4 mo ▲ +3.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dagsmejan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dagsmejan holds 4.4 out of 5 on Trustpilot over 385 reviews, 135 of them in the last twelve months: 78% of customers give five stars and 11% one star. That volume places Dagsmejan in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Dagsmejan scores 4.9 over 29 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dagsmejan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dagsmejan sells on Shopify, 99% of its catalogue in stock. The best seller is Pants cuff — NATTWARM™, at CHF 124.90, followed by Pants cuff — NATTWELL™ and Long sleeve top — NATTWELL™.
#1Pants cuff — NATTWARM™DagsmejanCHF 124.90In stock
#2Pants cuff — NATTWELL™DagsmejanCHF 99.90–CHF 114.90In stock
#3Long sleeve top — NATTWELL™DagsmejanCHF 99.90–CHF 114.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dagsmejan in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 88% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$156.33
- Currency
- CHF
04 · Ads
What Dagsmejan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dagsmejan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Nicht zu warm. Nicht zu kalt.Dagsmejan—Sleepwear reinvented7 Oct 2026video
Komfort, Nacht für NachtDagsmejan—Sleepwear reinvented7 Oct 2026video
Hot. Cold. Awake again?Dagsmejan—Sleepwear reinvented6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Dagsmejan Ventures AGverified
Text ad20 Oct 2026Dagsmejan Ventures AGverified
Text ad20 Oct 2026Dagsmejan Ventures AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dagsmejan.
The creators who tag @dagsmejan_sleepwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dagsmejan_sleepwear on Instagram, led by myza (24.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmyza@myza_uk · 🇬🇧 GB | Fashion style luxury Creator | 24.8K | 0.3% | 1 | Tagged @dagsmejan_sleepwear |
06 · Competitors according to Gravity
Who Dagsmejan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dagsmejan among Clothing brands in Switzerland. The closest is Dagsmejan, then Olympia The Label, Rue Des Peignoirs, sleeplora.com, Reve Sleepwear, hybernate.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dagsmejandagsmejan.ch | |||||||
| Olympia The Labelolympialabel.com | |||||||
| Rue Des Peignoirsruedespeignoirs.com | |||||||
| sleeplora.comsleeplora.com | |||||||
| Reve Sleepwearrevesleepwear.com | |||||||
| hybernate.comhybernate.com |
07 · Company
The company behind Dagsmejan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dagsmejan is a company based in Zurich, Switzerland, founded in 2016 according to LinkedIn, on a domain registered in September 2015. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇭 Switzerland · Zurich
- Founded
- 2016, per LinkedIn
- Domain registered
- 7 Sept 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dagsmejan.com · Shopify · CHF
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dagsmejan
What people ask Google about Dagsmejan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dagsmejan legit?
According to Gravity by Benchr, Dagsmejan is a brand based in Zurich, Switzerland: its website has existed since September 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 33,140 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dagsmejan?
Customers rate Dagsmejan 4.4 out of 5 on Trustpilot over 385 reviews, 135 of them in the last twelve months: 78% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Dagsmejan scores 4.9 over 29 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dagsmejan?
Dagsmejan is a brand that sells natural fiber pajamas and sleepwear developed by sleep experts, scientifically proven to improve sleep quality. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dagsmejan expensive?
Dagsmejan's best seller, Pants cuff — NATTWARM™, sells CHF 124.90 on dagsmejan.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check dagsmejan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Dagsmejan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dagsmejan advertises on Facebook and Instagram and on Google, where its offers often run. Check dagsmejan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dagsmejan?
Dagsmejan sells on its own website, dagsmejan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dagsmejan?
Gravity by Benchr records a company based in Zurich, Switzerland, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dagsmejan doing well?
Yes. Gravity by Benchr estimates about 56,600 visits to dagsmejan.com in September 2026, up 12% in a month and up 3% over three months. Dagsmejan ranks #2,515 of 97,158 Clothing brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dagsmejan use?
Gravity by Benchr identifies dagsmejan.com as a Shopify store (standard plan, not Shopify Plus), selling in CHF. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dagsmejan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dagsmejan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Switzerland?
Among Clothing brands in Switzerland in the Gravity by Benchr index, Dagsmejan ranks #2,515 of 97,158 by estimated traffic. Its closest competitors on the same market are Dagsmejan, Olympia The Label, Rue Des Peignoirs, sleeplora.com, Reve Sleepwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dagsmejan.