Brand page · Sofas · United Kingdom
Darlings of Chelsea: 98.2K visits a month, 29 active Meta ads, Gravity score 479.
Darlings of Chelsea — Darlings of Chelsea is a UK-based company that specializes in luxury leather and fabric sofas, sofa beds, and beds, offering handmade products including contemporary designs and classic Chesterfields. In September 2026 darlingsofchelsea.co.uk drew an estimated 98.2K visits, up 4% on the month before. It ranks #25 of 421 Sofas brands in United Kingdom and holds a 4.5 Trustpilot rating over 2,103 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 31 peers: Sofas brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Darlings of Chelsea is a UK-based company that specializes in luxury leather and fabric sofas, sofa beds, and beds, offering handmade products including contemporary designs and classic Chesterfields.
01 · Traffic
How much traffic Darlings of Chelsea gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darlings of Chelsea drew an estimated 98.2K visits in September 2026, up 4% on the month before and down 16% over three months.
- Worldwide#95,114of 4.5M sites · Top 5%
- In United Kingdom#4,944of 192K sites · Top 5%
- Sofas, worldwide#224of 7,681 brands · Top 5%
- Sofas, United Kingdom#25of 421 brands · Top 10%
98.2K
estimated visits in September
1 mo ▲ +4.3%4 mo ▼ −15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Darlings of Chelsea.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darlings of Chelsea holds 4.5 out of 5 on Trustpilot over 2,103 reviews, 385 of them in the last twelve months: 75% of customers give five stars and 10% one star. That volume places Darlings of Chelsea in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Sofa Store Bedroom Furniture Store Decoration and Interior Design Store Furniture Store Living Room Furniture Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Darlings of Chelsea sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Darlings of Chelsea's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Darlings of Chelsea in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Darlings of Chelsea is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darlings of Chelsea runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Meet the New DarlingsDarlings of Chelsea7 Oct 2026image
Get Christmas-ready with 40% offDarlings of Chelsea7 Oct 2026image
Get Christmas-ready with 40% off - Sofas, Sofabeds and ChairsDarlings of Chelsea7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Darlings of Chelsea Limitedverified
Image ad20 Oct 2026Darlings of Chelsea Limitedverified
Text ad20 Oct 2026Darlings of Chelsea Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Darlings of Chelsea.
The creators who tag @darlingsofchelsea on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darlingsofchelsea on Instagram, led by Hannah (45.7K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHannah@thelayeredlookinteriors · 🇬🇧 GB | Decoration garden diy Creator | 45.7K | 0.8% | 4 | Tagged @darlingsofchelsea |
06 · Competitors according to Gravity
Who Darlings of Chelsea competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darlings of Chelsea among Sofas brands in United Kingdom. The closest is scs.co.uk, then thefactoryfurniture.com, Fiori Sofás, 日本を代表する国産ソファブランド NOYES, Designer Sofas 4U, sweef.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| scs.co.ukscs.co.uk | |||||||
| thefactoryfurniture.comthefactoryfurniture.com | |||||||
| Fiori Sofásfiorisofas.com.br | |||||||
| 日本を代表する国産ソファブランド NOYESny-k.co.jp | |||||||
| Designer Sofas 4Udesignersofas4u.co.uk | |||||||
| sweef.desweef.de |
07 · Company
The company behind Darlings of Chelsea.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darlings of Chelsea is a company based in United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in October 2004. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2005, per LinkedIn
- Domain registered
- 21 Oct 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- darlingsofchelsea.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darlings of Chelsea
What people ask Google about Darlings of Chelsea.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darlings of Chelsea legit or a scam?
According to Gravity by Benchr, Darlings of Chelsea is a brand based in United Kingdom: its website has existed since October 2004, its Trustpilot profile is claimed by the brand, it employs 28 people on LinkedIn, it has 58,784 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Darlings of Chelsea reviews
Customers rate Darlings of Chelsea 4.5 out of 5 on Trustpilot over 2,103 reviews, 385 of them in the last twelve months: 75% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Darlings of Chelsea sell?
Darlings of Chelsea is a UK-based company that specializes in luxury leather and fabric sofas, sofa beds, and beds, offering handmade products including contemporary designs and classic Chesterfields. Gravity by Benchr classifies it under Sofas. Source: Gravity by Benchr product classification.
Is there a Darlings of Chelsea discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Darlings of Chelsea advertises on Facebook and Instagram and on Google, where its offers often run. Check darlingsofchelsea.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Darlings of Chelsea?
Gravity by Benchr records a company based in United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2004, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Darlings of Chelsea doing well?
Not at the moment. Gravity by Benchr estimates about 98,200 visits to darlingsofchelsea.co.uk in September 2026, up 4% in a month and down 16% over three months. Darlings of Chelsea ranks #25 of 421 Sofas brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Darlings of Chelsea's ad budget?
Gravity by Benchr does not publish a spend figure for Darlings of Chelsea on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in United Kingdom?
Among Sofas brands in United Kingdom in the Gravity by Benchr index, Darlings of Chelsea ranks #25 of 421 by estimated traffic. Its closest competitors on the same market are scs.co.uk, thefactoryfurniture.com, Fiori Sofás, 日本を代表する国産ソファブランド NOYES, Designer Sofas 4U. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darlings of Chelsea.