Brand page · Electronics Accessories · Portugal
Darty: 477K visits a month, 37 active Meta ads, Gravity score 480.
Darty — Darty is a Portuguese electrical retailer that sells technology products, home appliances, and entertainment items. In September 2026 darty.pt drew an estimated 477K visits, up 34% on the month before. It ranks #1 of 75 Electronics Accessories brands in Portugal.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Electronics Accessories brands in Portugal with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Darty is a Portuguese electrical retailer that sells technology products, home appliances, and entertainment items.
01 · Traffic
How much traffic Darty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Darty drew an estimated 477K visits in September 2026, up 34% on the month before and down 9% over three months.
- Worldwide#25,790of 4.5M sites · Top 1%
- In Portugal#115of 21.8K sites · Top 1%
- Electronics Accessories, worldwide#384of 56,814 brands · Top 1%
- Electronics Accessories, Portugal#1of 75 brands · Top 5%
477K
estimated visits in September
1 mo ▲ +33.9%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Darty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Darty holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Darty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Darty sells on Shopify, 31% of its catalogue in stock. The best seller is Comando PS4 DualShock 4 V2 Black, at €9.98, followed by Frigorífico Combinado Jocel JC-273LID | 260L | E | Inox and Consola Playstation PS5 Slim Standard - 1TB.
#1Comando PS4 DualShock 4 V2 BlackDarty€9.98In stock
#2Frigorífico Combinado Jocel JC-273LID | 260L | E | InoxDarty€379.99In stock
#3Consola Playstation PS5 Slim Standard - 1TBDarty€417.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Darty in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 1% of the catalogue
- In stock
- 31%
- Upper price quartile
- US$369.60
- Currency
- EUR
04 · Ads
What Darty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Darty runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2025 (image, text, video).
Darty TudoDarty Portugal8 Oct 2026image
Junta-te a nós!Darty Portugal5 Oct 2026image
Equipados com o melhor humor (e a melhor tecnologia) 💻😎Darty Portugal2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DARTY PORTUGAL, LDAverified
Video ad20 Oct 2026DARTY PORTUGAL, LDAverified
Video ad20 Oct 2026DARTY PORTUGAL, LDAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Darty.
The creators who tag @darty_pt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @darty_pt on Instagram, led by 𝗗 𝗔 𝗡 𝗜 𝗘 𝗟 𝗔 • 𝗦 𝗢 𝗙 𝗜 𝗔 (23.1K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝗗 𝗔 𝗡 𝗜 𝗘 𝗟 𝗔 • 𝗦 𝗢 𝗙 𝗜 𝗔@danielasofia94 · 🇵🇹 PT | Beauty cosmetics skincare Creator | 23.1K | 0.2% | 2 | Tagged @darty_pt |
06 · Competitors according to Gravity
Who Darty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Darty among Electronics Accessories brands in Portugal. The closest is Euronics, then electrodepot.fr, MediaMarkt, Radio Popular, fnacdarty.com, mda-electromenager.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Euronicseuronics.ee | |||||||
| electrodepot.frelectrodepot.fr | |||||||
| MediaMarktmediamarkt.pl | |||||||
| Radio Popularradiopopular.pt | |||||||
| fnacdarty.comfnacdarty.com | |||||||
| mda-electromenager.commda-electromenager.com |
07 · Company
The company behind Darty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Darty is a company based in Carnaxide, Portugal, founded in 1957 according to LinkedIn. It employs about 8,450 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal · Carnaxide
- Founded
- 1957, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,450 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- darty.pt · Shopify · EUR
- Catalogue
- 1,381 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Darty
What people ask Google about Darty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Darty legit?
According to Gravity by Benchr, Darty is a brand based in Carnaxide, Portugal: it sells on a Shopify store, it employs 8,450 people on LinkedIn, it has 25,258 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Darty sell?
Darty is a Portuguese electrical retailer that sells technology products, home appliances, and entertainment items. Gravity by Benchr classifies it under Electronics Accessories. Source: Gravity by Benchr product classification, October 2026.
How much does Darty cost?
Darty's best seller, Comando PS4 DualShock 4 V2 Black, sells €9.98 on darty.pt. 31% of the catalogue is in stock. Gravity does not track prices daily: check darty.pt before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Darty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Darty advertises on Facebook and Instagram and on Google, where its offers often run. Check darty.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Darty?
Darty sells on its own website, darty.pt, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Darty?
Gravity by Benchr records a company based in Carnaxide, Portugal, founded in 1957 according to LinkedIn, with 8,450 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Darty growing?
Not at the moment. Gravity by Benchr estimates about 476,900 visits to darty.pt in September 2026, up 34% in a month and down 9% over three months. Darty ranks #1 of 75 Electronics Accessories brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Darty use?
Gravity by Benchr identifies darty.pt as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Darty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Darty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Portugal?
Among Electronics Accessories brands in Portugal in the Gravity by Benchr index, Darty ranks #1 of 75 by estimated traffic. Its closest competitors on the same market are Euronics, electrodepot.fr, MediaMarkt, Radio Popular, fnacdarty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Darty.