Brand page · Clothing · Austria

Decathlon Osterreich Top 1% worldwide Top 1% in Austria Top 1% in Clothing Top 1% in Clothing in Austria
decathlon.at·🇦🇹 Austria

Decathlon Osterreich: 748K visits a month, 24 active Meta ads, Gravity score 612.

Decathlon Osterreich — DECATHLON Österreich is a sports retailer offering a wide selection of innovative sports equipment and apparel across over 80 sports categories. In September 2026 decathlon.at drew an estimated 748K visits, down 21% on the month before. It ranks #3 of 736 Clothing brands in Austria and holds a 1.9 Trustpilot rating over 109 reviews.

decathlon.at@decathlon_at 12.6KFacebookTrustpilot 1.9Meta Ad Library 24

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
748K
−21% vs. August 2026
Instagram followers
12.6K
1,118 posts · @decathlon_at
Trustpilot
1.9
109 reviews · 51 in 12 months
Meta ads
24
active · on Google since 2024
Products
—
Data not available
Rank in Austria
#3
of 736 in Clothing
LinkedIn
—
Data not available
Earned media value
€2.6k
per month, Instagram

Gravity score

612/ 1000 · 9 of 10 indicators rated
Brand Power631
Momentum595
Performance610

Percentiles within 16 peers: Clothing brands in Austria with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

DECATHLON Österreich is a sports retailer offering a wide selection of innovative sports equipment and apparel across over 80 sports categories.

01 · Traffic

How much traffic Decathlon Osterreich gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Decathlon Osterreich drew an estimated 748K visits in September 2026, down 21% on the month before and down 4% over three months.

  • Worldwide#18,095of 4.5M sites · Top 1%
  • In Austria#65of 18.9K sites · Top 1%
  • Clothing, worldwide#1,430of 459,295 brands · Top 1%
  • Clothing, Austria#3of 736 brands · Top 1%
Monthly visitssource Sept 2026

748K

estimated visits in September

1 mo ▼ −21.4%4 mo ▼ −4.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Decathlon Osterreich.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Decathlon Osterreich holds 1.9 out of 5 on Trustpilot over 109 reviews, 51 of them in the last twelve months: 15% of customers give five stars and 69% one star. That volume places Decathlon Osterreich in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.9TrustScore · 109 reviews · 51 in 12 months
Top 30% review volume
5 ★15%
4 ★5%
3 ★2%
2 ★10%
1 ★69%

Sporting Goods Store Winter sport Store Outdoor Sports Store Running Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Decathlon Osterreich sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Decathlon Osterreich's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing60%
Athletics15%
Outdoor Recreation9%

The dominant category places Decathlon Osterreich in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Decathlon Osterreich.

The creators who tag @decathlon_at on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @decathlon_at on Instagram, led by Goalkeeper Academy Mirko Kos (44.8K followers, 0.3% engagement).

Influencersaccounts tagging @decathlon_at · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGoalkeeper Academy Mirko Kos@gkacademy_mk99 · 🇩🇪 DEFitness sport bodybuilding Creator44.8K0.3%6Tagged @decathlon_at
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Decathlon Osterreich competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Decathlon Osterreich among Clothing brands in Austria. The closest is Desport, then decathlon.com.gr, Decathlon TH, intersport.fr, Sportano, gigasport.at.

CompetitorsClothing · Austria · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Desportdesport.ru
decathlon.com.grdecathlon.com.gr
Decathlon THdecathlon.co.th
intersport.frintersport.fr
Sportanosportano.sk
gigasport.atgigasport.at
Competitors Gravity finds for Decathlon Osterreich. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Decathlon Osterreich with Desport

07 · Company

The company behind Decathlon Osterreich.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Decathlon Osterreich is a company based in Austria.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇹 Austria
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
decathlon.at
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Decathlon Osterreich

What people ask Google about Decathlon Osterreich.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Decathlon Osterreich reviews

Customers rate Decathlon Osterreich 1.9 out of 5 on Trustpilot over 109 reviews, 51 of them in the last twelve months: 15% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Decathlon Osterreich known for?

DECATHLON Österreich is a sports retailer offering a wide selection of innovative sports equipment and apparel across over 80 sports categories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a Decathlon Osterreich discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon Osterreich advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.at for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is Decathlon Osterreich growing?

Not at the moment. Gravity by Benchr estimates about 748,300 visits to decathlon.at in September 2026, down 21% in a month and down 4% over three months. Decathlon Osterreich ranks #3 of 736 Clothing brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Decathlon Osterreich spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Decathlon Osterreich on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Austria?

Among Clothing brands in Austria in the Gravity by Benchr index, Decathlon Osterreich ranks #3 of 736 by estimated traffic. Its closest competitors on the same market are Desport, decathlon.com.gr, Decathlon TH, intersport.fr, Sportano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon Osterreich.