Brand page · Personal Care · Spain
delaUz: 71.7K visits a month, 20 active Meta ads, Gravity score 591.
delaUz — Grupo de la Uz is a family-owned beauty company specializing in perfumery, cosmetics, makeup, and parapharmacy, operating 27 stores in Asturias, Spain. In September 2026 delauz.es drew an estimated 71.7K visits, down 17% on the month before. It ranks #63 of 1,707 Personal Care brands in Spain.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 84 peers: Personal Care brands in Spain with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grupo de la Uz is a family-owned beauty company specializing in perfumery, cosmetics, makeup, and parapharmacy, operating 27 stores in Asturias, Spain.
01 · Traffic
How much traffic delaUz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
delaUz drew an estimated 71.7K visits in September 2026, down 17% on the month before and up 112% over three months.
- Worldwide#124,836of 4.5M sites · Top 5%
- In Spain#2,420of 115K sites · Top 5%
- Personal Care, worldwide#6,231of 215,119 brands · Top 5%
- Personal Care, Spain#63of 1,707 brands · Top 5%
71.7K
estimated visits in September
1 mo ▼ −16.8%4 mo ▲ +111.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about delaUz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
delaUz holds 3.3 out of 5 on Trustpilot over 7 reviews, 4 of them in the last twelve months: 57% of customers give five stars and 43% one star.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What delaUz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read delaUz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places delaUz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What delaUz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
delaUz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
🚀 Insuperables | Los mejores precios 🚀de la Uz7 Oct 2026video
Valentino vendetta uomo eau de parfumde la Uz1 Oct 2026image
Valentino Vendetta Donna Eau de Parfum. ✨de la Uz28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026de la Uz S.L.verified
Video ad20 Oct 2026de la Uz S.L.verified
Text ad20 Oct 2026de la Uz S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about delaUz.
The creators who tag @perfumeriasdelauz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @perfumeriasdelauz on Instagram, led by RapidLash Spain (12.3K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRapidLash Spain@rapidlashspain · 🇪🇸 ES | Beauty cosmetics skincare Creator | 12.3K | 3.2% | 4 | Tagged @perfumeriasdelauz |
06 · Competitors according to Gravity
Who delaUz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for delaUz among Personal Care brands in Spain. The closest is fiorani.com, then Dermoailem, Kapao, Parfumdreams, Marionnaud, bgroom.co.kr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fiorani.comfiorani.com | |||||||
| Dermoailemdermoailem.com | |||||||
| Kapaokapao.fr | |||||||
| Parfumdreamsparfumdreams.es | |||||||
| Marionnaudmarionnaud.ch | |||||||
| bgroom.co.krbgroom.co.kr |
07 · Company
The company behind delaUz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
delaUz is a company based in Spain, founded in 1969 according to LinkedIn. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇪🇸 Spain
- Founded
- 1969, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- delauz.es
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about delaUz
What people ask Google about delaUz.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is delaUz legit or a scam?
According to Gravity by Benchr, delaUz is a brand based in Spain: its Trustpilot profile is claimed by the brand, it employs 53 people on LinkedIn, it has 18,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is delaUz known for?
Grupo de la Uz is a family-owned beauty company specializing in perfumery, cosmetics, makeup, and parapharmacy, operating 27 stores in Asturias, Spain. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
delaUz promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: delaUz advertises on Facebook and Instagram and on Google, where its offers often run. Check delauz.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns delaUz?
Gravity by Benchr records a company based in Spain, founded in 1969 according to LinkedIn, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is delaUz growing?
Yes. Gravity by Benchr estimates about 71,700 visits to delauz.es in September 2026, down 17% in a month and up 112% over three months. delaUz ranks #63 of 1,707 Personal Care brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is delaUz's ad budget?
Gravity by Benchr does not publish a spend figure for delaUz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Spain?
Among Personal Care brands in Spain in the Gravity by Benchr index, delaUz ranks #63 of 1,707 by estimated traffic. Its closest competitors on the same market are fiorani.com, Dermoailem, Kapao, Parfumdreams, Marionnaud. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with delaUz.