Brand page · Clothing · United Kingdom
Depop: 73.1M visits a month, 657 active Meta ads.
Depop — Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. In September 2026 depop.com drew an estimated 73.1M visits, up 21% on the month before. It ranks #2 of 97,158 Clothing brands in United Kingdom and holds a 3.1 Trustpilot rating over 8,340 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion.
01 · Traffic
How much traffic Depop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Depop drew an estimated 73.1M visits in September 2026, up 21% on the month before and up 79% over three months.
- Worldwide#281of 4.5M sites · Top 1%
- In United States#142of 1.2M sites · Top 1%
- Clothing, worldwide#15of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
73.1M
estimated visits in September
1 mo ▲ +21.1%4 mo ▲ +79.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Depop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Depop holds 3.1 out of 5 on Trustpilot over 8,340 reviews, 1,359 of them in the last twelve months: 38% of customers give five stars and 42% one star. That volume places Depop in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Depop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Depop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Depop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Depop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Depop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
AD To show you how much I love @depop I am selling my pieces for $10 or less. #depop These pieces will be going live Monday 10/5 6pm PST.Depop8 Oct 2026video
Turn your closet into cashDepop8 Oct 2026video
AD Depop has given me something that feels WAY too rare in modern life: a way to enjoy my personal hobby while also doing something better fDepop8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Depop Limitedverified
Text ad21 Oct 2026Depop Limitedverified
Text ad21 Oct 2026Depop Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Depop.
The creators who tag @depop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Depop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Depop among Clothing brands in United Kingdom. The closest is Poshmark, then grailed.com, Vinted, Tise, vestiairecollective.com, klekt.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Poshmarkposh.mk | |||||||
| grailed.comgrailed.com | |||||||
| Vintedvinted.es | |||||||
| Tisetise.com | |||||||
| vestiairecollective.comvestiairecollective.com | |||||||
| klekt.comklekt.com |
07 · Company
The company behind Depop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Depop is a company based in United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in February 2006. It employs about 4,549 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2011, per LinkedIn
- Domain registered
- 8 Feb 2006
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,549 on LinkedIn
- Funding stage
- M and a · last deal: non equity assistance
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- depop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Depop
What people ask Google about Depop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Depop legit or a scam?
According to Gravity by Benchr, Depop is a brand based in United Kingdom: its website has existed since February 2006, its Trustpilot profile is claimed by the brand, it employs 4,549 people on LinkedIn, it has 920,098 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Depop?
Customers rate Depop 3.1 out of 5 on Trustpilot over 8,340 reviews, 1,359 of them in the last twelve months: 38% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Depop sell?
Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Depop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Depop advertises on Facebook and Instagram and on Google, where its offers often run. Check depop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Depop?
Gravity by Benchr records a company based in United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in 2006, with 4,549 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Depop growing?
Yes. Gravity by Benchr estimates about 73,130,500 visits to depop.com in September 2026, up 21% in a month and up 79% over three months. Depop ranks #2 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Depop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Depop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Depop ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Poshmark, grailed.com, Vinted, Tise, vestiairecollective.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Depop.