Brand page · Personal Care
DevaCurl: 66.1K visits a month, 132 active Meta ads.
DevaCurl — DevaCurl is a hair care brand that specializes in products for curly hair, offering solutions for various styling needs including natural texture, braids, highlights, twists, and blowouts. In September 2026 devacurl.com drew an estimated 66.1K visits, down 16% on the month before. It ranks #1,119 of 33,626 Personal Care brands and holds a 1.6 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
DevaCurl is a hair care brand that specializes in products for curly hair, offering solutions for various styling needs including natural texture, braids, highlights, twists, and blowouts.
01 · Traffic
How much traffic DevaCurl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DevaCurl drew an estimated 66.1K visits in September 2026, down 16% on the month before and down 19% over three months.
- Worldwide#133,963of 4.5M sites · Top 5%
- In United States#43,451of 1.2M sites · Top 5%
- Personal Care, worldwide#6,714of 215,119 brands · Top 5%
- Personal Care, United States#1,119of 33,626 brands · Top 5%
66.1K
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DevaCurl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DevaCurl holds 1.6 out of 5 on Trustpilot over 22 reviews: 9% of customers give five stars and 91% one star. That volume places DevaCurl in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DevaCurl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read DevaCurl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places DevaCurl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What DevaCurl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DevaCurl runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Shop Styling CreamDevaCurl14 Oct 2026image
Frizz happens... the good news? So do easy refreshes! ✨ How do you manage your frizz? #DevaCurl #curlyhair #coilyhair #wavyhair #frizzDevaCurl13 Oct 2026video
When your curl routine becomes your favorite part of the day, time slips away. ✨ Welcome to your Curl Curious era. #CurlCurious #CurlJournDevaCurl13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026LOTUS TECHNOLOGY INNOVATIVE LIMITEDverified
Text ad19 Oct 2026LOTUS TECHNOLOGY INNOVATIVE LIMITEDverified
Image ad19 Oct 2026LOTUS TECHNOLOGY INNOVATIVE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DevaCurl.
The creators who tag @devacurl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who DevaCurl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DevaCurl among Personal Care brands. The closest is Portre, then forbeaut, vivue.com, keramixcosmetics.com, nawaty.com, BARONY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Portreportre.co.kr | |||||||
| forbeautforbeaut.co.kr | |||||||
| vivue.comvivue.com | |||||||
| keramixcosmetics.comkeramixcosmetics.com | |||||||
| nawaty.comnawaty.com | |||||||
| BARONYbarony-shop.com |
07 · Company
The company behind DevaCurl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DevaCurl is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in March 2003. It employs about 54 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2001, per LinkedIn
- Domain registered
- 17 Mar 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- devacurl.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DevaCurl
What people ask Google about DevaCurl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DevaCurl a legit company?
According to Gravity by Benchr, DevaCurl is a brand: its website has existed since March 2003, its Trustpilot profile is claimed by the brand, it employs 54 people on LinkedIn, it has 487,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about DevaCurl?
Customers rate DevaCurl 1.6 out of 5 on Trustpilot over 22 reviews: 9% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DevaCurl?
DevaCurl is a hair care brand that specializes in products for curly hair, offering solutions for various styling needs including natural texture, braids, highlights, twists, and blowouts. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does DevaCurl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DevaCurl advertises on Facebook and Instagram and on Google, where its offers often run. Check devacurl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns DevaCurl?
Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2003, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DevaCurl doing well?
Not at the moment. Gravity by Benchr estimates about 66,100 visits to devacurl.com in September 2026, down 16% in a month and down 19% over three months. DevaCurl ranks #1,119 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is DevaCurl's ad budget?
Gravity by Benchr does not publish a spend figure for DevaCurl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, DevaCurl ranks #1,119 of 33,626 by estimated traffic. Its closest competitors on the same market are Portre, forbeaut, vivue.com, keramixcosmetics.com, nawaty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DevaCurl.